Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


Good Morning Has a New Caffeine Fix

Good Morning Has a New Caffeine Fix – TVNZ’s Popular Morning Show Teams up with the Coffee Club New Zealand

The Coffee Club New Zealand, one of the country’s largest and fastest growing café chains, has brewed up a sponsorship deal with TVNZ that positions the brand as the title sponsor of the Good Morning show. The Coffee Club brand will be visible at various points during the weekday show, which returns to TV ONE on 10 February at 9am. The brand will also appear on the TVNZ Ondemand website.

The sponsorship will draw attention to new ‘Good Morning Combos’ – fresh, new brunch deals being offered by The Coffee Club cafés throughout the country.

Director and Marketing Manager of The Coffee Club New Zealand, Andy Lucas explains that Good Morning is a natural fit for the successful and steadily growing café brand.

“It presents us with a unique opportunity to connect with a very specific audience –people, especially women, who are at home or available during the day. The Coffee Club is perfect for mums who want a mid-morning break and a bite to eat with friends in a relaxed environment. It’s also ideal for people working from home that want to use a local café for a meeting over brunch.”

“The sponsorship will also help us communicate that we’re about more than just excellent coffee,” adds Andy. “We want people to know that quality breakfast, brunch, lunch and dinners are available at any time of the day. The new ‘Good Morning Combos,’ which offer great taste and quality as well as being very good value, are going to be especially appealing to the steadily growing New Zealand brunch market.”

TVNZ’s GM of Media Solutions and Insights, Lyndsey Francis says: “We’re delighted to have The Coffee Club as a partner to Good Morning. There is a clear synergy and natural fit for our viewers offering real value to the brand.”

Tactical Media has been integral in brokering the sponsorship deal between the parties.

Media and marketing strategist at Tactical Media, Scott Graham says: “We identified the ‘brunch’ period as an off peak time with potential growth opportunities for The Coffee Club. We think the Good Morning Combo will resonate with the consumer and motivate them to head into their local The Coffee Club café. The Good Morning sponsorship is a really good example of how targeted media can be used to assist a specific marketing objective. It has the potential to be used across multiple platforms.”

The Coffee Club opened its first store in New Zealand in 2005, and has grown rapidly, since then, opening new stores all over New Zealand. There are now 49 cafes open across the country providing good food, great service and excellent coffee in a modern and relaxed setting. The Coffee Club will be opening its 50th New Zealand store in early 2014.

For more information on The Coffee Club, including a full list of stores, visit www.thecoffeeclub.co.nz.

-Ends-

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 
Ray Columbus: NZ Music Icon Passes Away

60s New Zealand music Icon Ray Columbus has passed away peacefully at his home north of Auckland... Ray Columbus enjoyed more than three decades at the top of NZ entertainment as a singer, songwriter, bandleader, music manager and TV star. More>>

Review: Bernard Herrmann's Scores For 'Vertigo' & 'Psycho'

Howard Davis: The NZSO's adventurousness was richly-rewarded, as the deeply appreciative Wellington audience was given the opportunity not only to see a couple of Alfred Hitchcock's greatest films, but also to hear fine renditions of two of Bernard Herrmann's most accomplished film scores. More>>

ALSO:

Gordon Campbell: On Leonard Cohen

If Bob Dylan owned the 1960s, Leonard Cohen was an inescapable presence during the early 1970s period, pre-disco and pre-punk. More>>

ALSO:

Scoop Review Of Books: Pick And Camera

Through the eyes of a miner – the photography of Joseph Divis: The occupations of miner and photographer are seldom combined. The conjunction must have been very rare indeed in the era before hand-held cameras, high-speed film and flashlights More>>


Howard Davis: Review - The Cosmic Dance Of 'String Theory'

Fly My Pretties sixth album is quite possibly their best yet - a concept album in the best sense, with superb arrangements, funky grooves, and some great vocalizing, all organized around the lyrical leitmotif of string theory. More>>

Non-Natural History: Dinosaur Eggs 'Discovered' At Auckland Gardens

Auckland Botanic Gardens plant curators have unearthed what are thought to be prehistoric dinosaur eggs in the Gondwana Forest section of the expansive garden in Manurewa... In fact, the “dinosaur eggs” are part of an innovative, larger-than-life dinosaur performance and display featuring a raptor, a crested therapod and a towering Tyrannosaurus Rex. More>>

For The Birds: Kōkako Crowned Bird Of The Year

The Kōkako has been crowned New Zealand's Bird of the Year after two weeks of close competition and heated campaigning. More>>

ALSO:

  • Greening the Red Zone - Bird of the year heats up: kōtare concedes, backs kea
  • Image Out-Link - Giselle Clarkson on Twitter
  • Get More From Scoop

     
     

    LATEST HEADLINES

     
     
     
     
    Culture
    Search Scoop  
     
     
    Powered by Vodafone
    NZ independent news