Air NZ and Sports Illustrated showcase Safety in Paradise
Air New Zealand and Sports Illustrated showcase Safety in Paradise
Air New Zealand will release the world’s most beautiful safety video next week.
The airline has partnered with Sports Illustrated’s iconic Swimsuit franchise to produce Safety in Paradise, which was shot in the idyllic Cook Islands and features some of the biggest names in modelling, including Chrissy Teigen, Ariel Meredith, Hannah Davis and Jessica Gomes.
Making a special guest appearance in Safety in Paradise is one of the original supermodels, Christie Brinkley, who famously appeared on three consecutive Sports Illustrated Swimsuit covers.
Safety in Paradise will be released on 12 February NZ time to coincide with the start of Sports Illustrated Swimsuit’s 50th anniversary global celebrations.
Air New Zealand and Sports Illustrated have today released a preview of the video, which the airline expects to not only engage customers more than ever in core safety messages but drive passenger traffic on its Auckland-Rarotonga and Los Angeles-Rarotonga services in 2014.
The video can be viewed here.
Air New Zealand Head of Global Brand Development Jodi Williams says working with the Sports Illustrated franchise, which reaches more than 70 million people worldwide, was a phenomenal opportunity to further lift the airline’s brand on the global stage and to promote a key Pacific Island destination the airline has been flying to for more than 40 years.
“Sports Illustrated Swimsuit has a massive worldwide television, online and print campaign to celebrate the 50th anniversary and we’re incredibly excited to feature in that activity. The magazine alone has more than 61 million readers annually and the safety video shoot with Air New Zealand will feature in the special anniversary edition. This is money can’t buy global attention focused on a key destination and our airline,” says Ms Williams.
Sports Illustrated Swimsuit Editor MJ Day says collaborating on Safety in Paradise was a special chapter in the magazine’s five decade history.
“Our partnership with Air New Zealand is brilliant in every way. We were able to create a raucous safety video in the true spirit of SI Swimsuit and our Kiwi friends,” says Ms Day.
Supermodel Christie Brinkley says it was a privilege to be asked to appear in Safety in Paradise.
"I’m grateful to be included in Air New Zealand’s safety video. I loved the playful script that contains a lot of unexpected moments for a safety video. It features so many SI beauties celebrating SI’s 50th anniversary of the swimsuit edition, that it may even have folks on the ground reaching for their oxygen masks! Thanks SI and Air New Zealand for including me," says Brinkley.
Safety in Paradise will be released online on Wednesday 12 February (NZ time) and will be progressively rolled out on board across Air New Zealand’s fleet from the end of February.