Wellington Designers to Runway at Ecoluxe London
10 February 2014
Wellington Designers to Runway at Ecoluxe London during London Fashion Week
New Zealand Eco Fashion Exposed has announced today that DENISE H & GHOST TRAIN Labels will runway at Ecoluxe London sustainable luxury fashion show - A Grinn Fairy Tale to be held on 17th February 2014, at Kingsway Hall, 66 Great Queen Street, WC2B 5BX Covent Garden, London.
It was a last minute decision to attend the event as we were only informed the week before Christmas which left us no time to really think about developing a range for the UK Market said Denise Anglesey – Designer and Director of New Zealand Eco Fashion Exposed.
For its 8th edition, Ecoluxe London teams up with award-winning prison charity and social enterprise Fine Cell Work for the first ever sustainable luxury fashion show during London Fashion Week, with an online silent auction to raise funds, including donations from Stella McCartney, Margaret Howell and Chloe in support of Fine Cell Work, that will be embellished by its embroiderers to create unique pieces. Denise decided to add her pieces to the auction last week. “I was really torn about letting the two garments go because they had featured on so many overseas press releases but sometimes you need to do something to help those who are less fortunate”.
Denise and Zorro decided last week that there was absolutely nothing to lose by sending a few garments from the Eco Runway held in Lower Hutt last September. Denise Anglesey of DENISE H and Zorro Potion of Ghost Train who both live in Wainuiomata decided to send the garments after being encouraged by the organiser of Ecoluxe London. This marks the beginning of a unique collaboration between the two events.
Stamo – London based designer and organiser of the London event made contact shortly after the announcement of the Inaugural New Zealand Eco Fashion Exposed Runway in 2013 and has been a great support to Denise who has been designing and selling her label DENISE H since 2008. Zorro on the other hand has always designed but the garments never left her home until New Zealand Eco Fashion Exposed 2013. Her range entitled Twenty Thirteen was the crowd favourite at what is now an annual Lower Hutt runway.
It has been a really busy year for Denise who literally fell into fashion designing. I started recycling denim in the tourist town of Kaikoura. I cut it up, made new ‘one of a kind skirts’ and sold them to the tourists. It all grew from there” says Denise. “I always knew eco fashion was far bigger internationally than it was here”. Implementing the Runway was a dream and I knew someone would do it if I didn’t. Little did I know that the rise of the Eco Fashion Week was just beginning to take off with similar events now being held in Vancouver, New York, Russia, Hong Kong and of course Ecoluxe London. My goal with New Zealand Eco Fashion Exposed is to create opportunities for designers, to educate the public about “Eco Fashion” and how it differs from main stream, and how people can have sustainable wardrobes and still look spectacular”.
After successfully implementing New Zealand Eco Fashion Exposed she opened an Eco Boutique in Lower Hutt and is currently adding an online store via the Exposed Web Site for designers who runway to market their collections. “Along the way I have met some amazing people and made some new friends like Laurie Foon from New Zealand Pioneer Eco Label Starfish" Mayor Ray Wallace has been incredibly supportive and has helped Denise with securing the event for The Hutt Valley.
"Attending the Ecoluxe event is paving the way for other designers like Zorro to attend going forward". "We had to break the ice so to speak".
More information can be found about Ecoluxe London at http://ecoluxelondon.wordpress.com/2014/02/01/ecoluxe-london-sustainable-luxury-fashion-show-a-grinn-fairy-tale/ or on the New Zealand Eco Fashion Exposed web site.
The Ecoluxe Online Auction can be viewed at http://ecoluxelondon.wordpress.com/2014/02/05/happy-bidding
New Zealand Eco Fashion Exposed which will runway again in July 2014. More information can be found at: www.nzecofashionweek.com