Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


Baby Boomers Are the Real Coffee Connoisseurs

Baby Boomers Leading the Charge as the Real Coffee Connoisseurs

Wild Bean Café tops customer satisfaction survey

Auckland, 14 February 2014 – BP’s Wild Bean Café has bested major national coffee chains, such as Robert Harris, Starbucks and Columbus Coffee, in a new coffee shop chain customer satisfaction survey from Canstar Blue, released today.

Also under the microscope was Kiwis’ coffee drinking habits, showing that we care about our coffee, with 49 per cent of those surveyed stating that they will go out of their way to get a good cup of coffee. We are also willing to pay for the privilege of a cup of Joe with 67 per cent considering taste more important than cost when it comes to buying a cup of coffee.

Derek Bonnar, Canstar New Zealand General Manager says that there is a clear generation divide when it comes to how we consume our coffee.

“The older you are the more you enjoy drinking coffee for the pleasure of drinking coffee rather than the need for a caffeine hit. It is a significant gap with 23 per cent of Generation Y drinking coffee for the caffeine compared to only 6 per cent of Baby Boomers. The older generation also consider taste more important than cost compared to their younger counterparts, with a 70 per cent to 61 per cent split.”

A daily café coffee is a ritual for one in six New Zealanders, equating to an annual spend of around $1,000. Men are nearly twice as likely as women to splurge on a daily coffee.


Breaking down New Zealand’s coffee habits by region:

Aucklanders – most likely to buy coffee everyday (21%), least likely to have three or more cups of coffee a day (26%), most likely to consider coffee to be breakfast (30%), most likely (alongside BOPers) to drink coffee for the caffeine (14%).

Waikato people – least likely to go out of their way to buy a good cup of coffee, mostly likely to have three or more cups of coffee a day (35%), least likely to restrict their café coffee habit to save money (32%).

Bay of Plenty people – least likely to start their day with coffee (33%), most likely (alongside Aucklanders) to drink coffee for the caffeine (14%).

Wellingtonians – most likely to go out of their way to buy a good cup of coffee (53%), most likely to restrict their café coffee habit to save money (44%), mostly likely to consider taste more important than cost when buying coffee (72%).

Cantabrians – least likely to drink coffee for the caffeine (10%).

Otago people – least likely to buy coffee everyday (10%), most likely to start their day with coffee (38%), least likely to consider coffee as breakfast (17%), most likely to drink more coffee then they think they should (31%), least likely to consider taste more important than cost when it comes to buying coffee (63%).

The survey covered nine categories:

1. Overall satisfaction with coffee shop chain

2. Value for money

3. Customer Service

4. Range of menu options available

5. Ambience / atmosphere

6. Taste of coffee

7. Quality of food

8. Loyalty program

9. Consistency across stores

Bonnar says that it is positive to see how Wild Bean Café BP has developed a café model that consistently delivers high customer satisfaction and quality, and is a reflection of just how developed New Zealand’s coffee culture has become.

“Wild Bean has worked hard to do away with the old stereotype that there needs to be a trade-off between quality and convenience. More importantly they have achieved this across their 81 cafes nationwide with customers ranking them 5 stars for consistency and a strong performance across all categories surveyed.”

ends

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 
Sheep: Shearing Record Smashed In Hawke’s Bay

Three shearers gathered from around New Zealand have smashed a World record by 264 sheep despite the heat, the pumiced sheep of inland Hawke’s Bay and a year’s wool weighing an average of over 3.5kg a sheep. More>>

ALSO:

Carrie Fisher: Hollywood In-Breeding & The Velocity Of Being - Binoy Kampmark

There was always going to be a good deal of thick drama around Carrie Fisher, by her own confession, a product of Hollywood in-breeding. Her parents, Debbie Reynolds and the crooner Eddie Fisher, provided ample material for the gossip columns in a marriage breakup after Eddie sped away with Elizabeth Taylor. More>>

  • Image: Tracey Nearmy / EPA
  • Gordon Campbell: On The Best Albums Of 2016

    OK, I’m not even going to try and rationalise this surrender to a ‘best of’ listicle. Still…maybe there is an argument for making some semblance of narrative order out of a year that brought us Trump, Brexit and the deaths of Prince, David Bowie, Leonard Cohen and Alan Vega, who I missed just as much as the Big Three. So without further ado….oh, but first a word from the sponsor More>>

    Emojis: World’s First Māori Emoji App Launched

    It’s here - the world’s first Māori emoji app Emotiki has landed just in time for summer roadtrips and santa stockings, with 200 Māori and Kiwi cultural icons for people to share their kiwiana moments with each other and the world. More>>

    ALSO:

    Howard Davis: Album Of The Year - Van Morrison's 'Keep Me Singing'

    2016 was a grand year for Van The Man - The Belfast Cowboy turned 71, received a knighthood, and reissued an expanded set of soul-fired live recordings from 1973 ('It's Too Late to Stop Now'). In the game for 53 years now, Morrison's albums consistently open new windows into the heart and soul of one of the most enigmatic figures in modern music. More>>

    Review: The NZSO Performs Handel's Messiah

    Max Rashbrooke: Saturday night's performance took the piece back to something like the way it would have originally been performed when premiered in 1742, with an orchestra of 20-30 players and only a few more singers. More>>

    Culture: Rare Hundertwasser Conservation Posters Found After 40 Years

    When Jan and Arnold Heine put a roll of conservation posters into storage in 1974 they had no idea that 42 years later they would be collectors items. More>>

    Get More From Scoop

     
     

    LATEST HEADLINES

     
     
     
     
    Culture
    Search Scoop  
     
     
    Powered by Vodafone
    NZ independent news