Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


Baby Boomers Are the Real Coffee Connoisseurs

Baby Boomers Leading the Charge as the Real Coffee Connoisseurs

Wild Bean Café tops customer satisfaction survey

Auckland, 14 February 2014 – BP’s Wild Bean Café has bested major national coffee chains, such as Robert Harris, Starbucks and Columbus Coffee, in a new coffee shop chain customer satisfaction survey from Canstar Blue, released today.

Also under the microscope was Kiwis’ coffee drinking habits, showing that we care about our coffee, with 49 per cent of those surveyed stating that they will go out of their way to get a good cup of coffee. We are also willing to pay for the privilege of a cup of Joe with 67 per cent considering taste more important than cost when it comes to buying a cup of coffee.

Derek Bonnar, Canstar New Zealand General Manager says that there is a clear generation divide when it comes to how we consume our coffee.

“The older you are the more you enjoy drinking coffee for the pleasure of drinking coffee rather than the need for a caffeine hit. It is a significant gap with 23 per cent of Generation Y drinking coffee for the caffeine compared to only 6 per cent of Baby Boomers. The older generation also consider taste more important than cost compared to their younger counterparts, with a 70 per cent to 61 per cent split.”

A daily café coffee is a ritual for one in six New Zealanders, equating to an annual spend of around $1,000. Men are nearly twice as likely as women to splurge on a daily coffee.


Breaking down New Zealand’s coffee habits by region:

Aucklanders – most likely to buy coffee everyday (21%), least likely to have three or more cups of coffee a day (26%), most likely to consider coffee to be breakfast (30%), most likely (alongside BOPers) to drink coffee for the caffeine (14%).

Waikato people – least likely to go out of their way to buy a good cup of coffee, mostly likely to have three or more cups of coffee a day (35%), least likely to restrict their café coffee habit to save money (32%).

Bay of Plenty people – least likely to start their day with coffee (33%), most likely (alongside Aucklanders) to drink coffee for the caffeine (14%).

Wellingtonians – most likely to go out of their way to buy a good cup of coffee (53%), most likely to restrict their café coffee habit to save money (44%), mostly likely to consider taste more important than cost when buying coffee (72%).

Cantabrians – least likely to drink coffee for the caffeine (10%).

Otago people – least likely to buy coffee everyday (10%), most likely to start their day with coffee (38%), least likely to consider coffee as breakfast (17%), most likely to drink more coffee then they think they should (31%), least likely to consider taste more important than cost when it comes to buying coffee (63%).

The survey covered nine categories:

1. Overall satisfaction with coffee shop chain

2. Value for money

3. Customer Service

4. Range of menu options available

5. Ambience / atmosphere

6. Taste of coffee

7. Quality of food

8. Loyalty program

9. Consistency across stores

Bonnar says that it is positive to see how Wild Bean Café BP has developed a café model that consistently delivers high customer satisfaction and quality, and is a reflection of just how developed New Zealand’s coffee culture has become.

“Wild Bean has worked hard to do away with the old stereotype that there needs to be a trade-off between quality and convenience. More importantly they have achieved this across their 81 cafes nationwide with customers ranking them 5 stars for consistency and a strong performance across all categories surveyed.”

ends

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Scoop Review Of Books: Salt River Songs by Sam Hunt

Colin Hogg, a longtime comrade of Sam, writes in his Introduction that, ‘There is a lot of death in this collection of new poems by my friend Sam Hunt. It’s easier to count the poems here that don’t deal with the great destroyer than it is to point to the ones that do.’ More>>

Electronica: Restoring The World’s First Recorded Computer Music

University of Canterbury Distinguished Professor Jack Copeland and UC alumni and composer Jason Long have restored the earliest known recording of computer-generated music, created more than 65 years ago using programming techniques devised by Alan Turing. More>>

ALSO:

Scoop Review Of Books: Almost Getting Away With Murder

The Black Widow by Lee-Anne Cartier: Lee-Anne Cartier is the sister of the Christchurch man found to have been murdered by his wife, Helen Milner, after an initial assumption by police that his death, in 2009, was suicide. More>>

Howard Davis: Triple Echo - The Malevich/Reinhardt/Hotere Nexus

Howard Davis: The current juxtaposition of works by Ralph Hotere and Ad Reinhardt at Te Papa perfectly exemplifies Jean Michel Massing's preoccupation with the transmigration of imagery in a remarkable triple echo effect... More>>

Scoop Review Of Books: Nō Tāu Manawa

Vaughan Rapatahana responds to Fale Aitu | Spirit House by Tusiata Avi: "fa’afetai Tusiata, fa’afetai, / you’ve swerved & served us a masterclass corpus / through graft / of tears & fears..." More>>

9 Golds - 21 Medals: NZ Team Celebrates As Rio 2016 Paralympic Games Close

The entire New Zealand Paralympic Team, led by kiwi sprinter and double gold medallist Liam Malone as flag bearer, are on the bus to the Maracanã Stadium in Rio de Janeiro for the Closing Ceremony of the Rio 2016 Paralympic Games. There, they will celebrate the fantastic successes of the past 10 days. More>>

ALSO:

New Zealand Improv Festival: The Festival Of Moments To Return To The Capital

The eighth incarnation of the New Zealand Improv Festival comes to BATS Theatre this 4-8 October , with a stellar line-up of spontaneous theatre and instant comedy performed and directed by top improvisors from around New Zealand and the world. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news