Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


Baby Boomers Are the Real Coffee Connoisseurs

Baby Boomers Leading the Charge as the Real Coffee Connoisseurs

Wild Bean Café tops customer satisfaction survey

Auckland, 14 February 2014 – BP’s Wild Bean Café has bested major national coffee chains, such as Robert Harris, Starbucks and Columbus Coffee, in a new coffee shop chain customer satisfaction survey from Canstar Blue, released today.

Also under the microscope was Kiwis’ coffee drinking habits, showing that we care about our coffee, with 49 per cent of those surveyed stating that they will go out of their way to get a good cup of coffee. We are also willing to pay for the privilege of a cup of Joe with 67 per cent considering taste more important than cost when it comes to buying a cup of coffee.

Derek Bonnar, Canstar New Zealand General Manager says that there is a clear generation divide when it comes to how we consume our coffee.

“The older you are the more you enjoy drinking coffee for the pleasure of drinking coffee rather than the need for a caffeine hit. It is a significant gap with 23 per cent of Generation Y drinking coffee for the caffeine compared to only 6 per cent of Baby Boomers. The older generation also consider taste more important than cost compared to their younger counterparts, with a 70 per cent to 61 per cent split.”

A daily café coffee is a ritual for one in six New Zealanders, equating to an annual spend of around $1,000. Men are nearly twice as likely as women to splurge on a daily coffee.


Breaking down New Zealand’s coffee habits by region:

Aucklanders – most likely to buy coffee everyday (21%), least likely to have three or more cups of coffee a day (26%), most likely to consider coffee to be breakfast (30%), most likely (alongside BOPers) to drink coffee for the caffeine (14%).

Waikato people – least likely to go out of their way to buy a good cup of coffee, mostly likely to have three or more cups of coffee a day (35%), least likely to restrict their café coffee habit to save money (32%).

Bay of Plenty people – least likely to start their day with coffee (33%), most likely (alongside Aucklanders) to drink coffee for the caffeine (14%).

Wellingtonians – most likely to go out of their way to buy a good cup of coffee (53%), most likely to restrict their café coffee habit to save money (44%), mostly likely to consider taste more important than cost when buying coffee (72%).

Cantabrians – least likely to drink coffee for the caffeine (10%).

Otago people – least likely to buy coffee everyday (10%), most likely to start their day with coffee (38%), least likely to consider coffee as breakfast (17%), most likely to drink more coffee then they think they should (31%), least likely to consider taste more important than cost when it comes to buying coffee (63%).

The survey covered nine categories:

1. Overall satisfaction with coffee shop chain

2. Value for money

3. Customer Service

4. Range of menu options available

5. Ambience / atmosphere

6. Taste of coffee

7. Quality of food

8. Loyalty program

9. Consistency across stores

Bonnar says that it is positive to see how Wild Bean Café BP has developed a café model that consistently delivers high customer satisfaction and quality, and is a reflection of just how developed New Zealand’s coffee culture has become.

“Wild Bean has worked hard to do away with the old stereotype that there needs to be a trade-off between quality and convenience. More importantly they have achieved this across their 81 cafes nationwide with customers ranking them 5 stars for consistency and a strong performance across all categories surveyed.”

ends

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Gordon Campbell: Classics - Tales From Moominvalley
Can’t speak for the reading end of it but the Moomins ( or maybe the story about Margaret Wise Brown) were the most enjoyable subject to think about and write about during these whole first 50 issues of Werewolf. For that reason – and because the Moomins always reward re-reading – I’ve decided to reprint it. The only added element is a link to an interesting hour long documentary about Tove Jansson. More>>

ALSO:

Repping In The Pacific: All Blacks And Manu Samoa To Play Historic Apia Test

The All Blacks will play Manu Samoa in Apia on Wednesday 8 July next year as part of both teams’ preparations for Rugby World Cup 2015. More>>

ALSO:

Monarchy: Duke And Duchess Of Cambridge Are Expecting Second Child

Their Royal Highnesses The Duke and Duchess of Cambridge are very pleased to announce that The Duchess of Cambridge is expecting their second child. More>>

ALSO:

2015: Elton John Plans Wellington Show

After nine years, Elton John and his band will return to Westpac Stadium, Wellington for one spectacular concert! The November 21, 2015 concert will feature iconic hits and classic album tracks from throughout his incredible five-decade career... More>>

Book Awards: Jill Trevelyan's Story Of Peter McLeavey Is Book Of The Year

The story of Wellington art dealer Peter McLeavey and his gallery has won the prestigious New Zealand Post Book of the Year 2014 in a glittering ceremony in Wellington. More>>

ALSO:

Scoop Review Of Books: King Richard

Simon Nathan reviews 'Richard Seddon, King of God’s Own': My father grew up in Wellington during Seddon’s premiership... I can recall him standing under the Seddon statue in the grounds of parliament and telling me that Seddon had more backbone than Sid Holland and all his cabinet colleagues put together.. More>>

8 October: Miley Cyrus Bangerz Tour Coming To Auckland!

Dainty Group announced today that global superstar Miley Cyrus will bring her BANGERZ TOUR to New Zealand in October this year. This will be Miley’s first ever visit to New Zealand and there will only be one Auckland show before she takes her tour to Australia. More>>

ALSO:

Music: Lorde NZ Tour Confirmed In Four Major Cities!

In what will be her first ever New Zealand headline tour, Frontier Touring and Brent Eccles Entertainment are stoked to bring you four epic shows across the country! The all ages concerts take place late October/ early November in Christchurch, Dunedin, Wellington and Auckland. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news