New Zealand Continues to be a PlayStation Nation
• PlayStation is the number one interactive entertainment
brand in 2013
• PlayStation®4 takes lead in next generation consoles
• PlayStation®3 biggest selling platform for 2013
• PlayStation largest brand in portable consoles (*1)
Auckland, New Zealand, 17 February 2014 – Sony Computer Entertainment New Zealand (SCENZ) today revealed that, according to data from NPD Group Australia, the PlayStation brand maintained the market leadership in the total interactive entertainment category for 2013 (*2), a position it has held for over 10 years. For the third year running, PlayStation®3 (PS3™) was the number one selling home console in 2013. Following the much hyped next-gen console battle at Christmas, SCENZ can reveal that the PlayStation®4 (PS4™) took the lead at launch and to date continues to be the highest selling next generation console (*3).
SCE NZ secured the results following a hugely successful 2013. Highlights for the year included the release of hit titles The Last of Us™ along withthe latest instalment of the Gran Turismo® franchise, Gran Turismo®6 for PS3 and, of course, the release of the brand new PS4 system in November.
“It has been an enormous 12 months for PlayStation in New Zealand,” says David Hine, Sales and Marketing Director, Sony Computer Entertainment New Zealand. “These results in 2013 not only truly underpin New Zealand as a PlayStation Nation, but also the strength of the individual platforms we have. For PS3 to perform so well, nearly seven years after its launch, is testament to the features, entertainment services and quality gaming titles delivered throughout its lifecycle and in 2013.”
“The arrival of PS4 at the end of 2013 has further strengthened PlayStation’s position with Kiwi gamers. PS4 has been a phenomenal success in New Zealand; a story that is replicated around the globe. As the world’s most powerful home console, PS4 clearly represents the next generation in gaming. It is the best place to play.”