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Exciting new Smiths City partnership for Haier Pulse

Smiths City, one of the country’s leading appliance retailers, has pledged its support for netball by becoming a key sponsor of the Haier Pulse for the 2014 ANZ Championship campaign. The Smiths City logo will appear on the back of the players’ yellow dress in a significant new partnership which will offer new opportunities to Haier Pulse fans.

Smiths City Managing Director, Rick Hellings, believes that netball is a great way to bring the community together. “Smiths City works extensively with various youth and health-related institutions in the regions in which it has stores,” he explained. “We see this sponsorship as being a logical extension of this, as the Haier Pulse players give young netball players something positive to aspire to.”

Smiths City will be teaming up with the Pulse naming rights sponsor, Haier Appliances, to offer local customers a unique opportunity to meet their netball heroes in store.

General Manager of Haier Appliances New Zealand, Troy Scragg, said: “We’re pleased Smiths City has joined the Haier Pulse family of sponsors.

“We look forward to working together to bring netball supporters closer to their passion with our competition to win tickets to some sold-out Haier Pulse games at, along with a great laundry appliance deal for netball fans, both starting on 1st March.”

Haier Pulse and Central Netball Zone CEO, Carolyn Young, is delighted to have secured such a significant new sponsor. “Smiths City is a Kiwi company through and through and they are passionate about supporting young New Zealanders,” she said. “By giving our players further opportunities to engage with their fans using the Smiths City network of stores, this partnership gives us an excellent means to give something back to our local community."

The Smiths City Group, including LV Martins & Sons and Powerstore stores, has 12 stores in the Haier Pulse zone, and 27 nationwide.


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