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World’s Biggest Easter Egg Hunt Hatches In New Zealand

World’s Biggest Easter Egg Hunt Hatches In New Zealand


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Dick Frizzell

This Easter, Kiwis can take part in The Whittaker’s Big Egg Hunt – the first event of its kind in the southern hemisphere which invites the public to find 100 giant eggs created by New Zealand artists and designers, all in support of Starship.

The eggs, which will be hidden across Auckland, Wellington and Christchurch for 33 days, from 21 March to 22 April, have been created by well-known and emerging artists, designers and brands including Dick Frizzell, John Pule, Max Gimblett, Greg O'Brien, Karl Maughan, David Trubridge, Nigel Brown, Seraphine Pick, John Reynolds , Hannah Jensen, Dame Trelise Cooper and Denise L’Estrange-Corbet.

Members of the public will be able to join the egg hunt either for fun or to compete for the currently under-wraps grand prize.

Well-known New Zealand artist Dick Frizzell said it was daunting to be given the task of designing an egg. “At first, I thought it looked lovely as just a blank egg, so I thought I should just sign it and leave it at that. But even a bad idea like that got me started on the creative process. I didn’t want to over think it and try to be too clever or witty. In the end, I went for quintessential Dick Frizzell… the minute you see the egg, you’ll know it’s mine.”

The Whittaker’s Big Egg Hunt will raise funds for the Starship Foundation, a charity supporting the national children’s hospital to provide world-leading care for almost 120,000 patient visits each year. All 100 eggs, each a unique masterpiece, will be auctioned off for Starship – 80 of them on Trade Me, and 20 of them at a gala event in April.

In addition, as principal sponsor, Whittaker’s is committed to donating at least $150,000 to Starship through an on-pack promotion with three of its top-selling chocolate products.

Starship Foundation Chief Executive Brad Clark says, “The Whittaker’s Big Egg Hunt is a fun and engaging concept that will connect with kids, adults and businesses alike.  With a great Kiwi company like Whittaker’s behind us and the extraordinary talent of so many truly creative New Zealanders who designed the eggs, Starship is proud and fortunate to be able to roll out The Whittaker’s Big Egg Hunt this Easter.”

The Big Egg Hunt concept first came about in London in 2012 to engage the public in a fun and interactive way while fundraising for charity. Since then The Big Egg Hunt has grown to include Dublin, and this year New York and New Zealand, and is believed to be the biggest worldwide egg hunt of its kind.

“Whittaker’s is a family-owned company that is proud to support worthy causes such as Starship that make such a difference to New Zealanders’ lives. As part of the partnership, we are also helping Starship to plan and implement the Big Egg Hunt to make it as successful here as it has been internationally and to raise as much awareness and money as possible for the charity,” says Holly Whittaker.

Information about The Whittaker’s Big Egg Hunt is at www.thebigegghunt.co.nz and on Facebook at www.facebook.com/BigEggHuntNZ

ENDS

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