Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


AA Traveller survey reveals Kiwi holiday crusades

Chasing summer’s sun – AA Traveller survey reveals Kiwi holiday crusades


Kiwis spent nearly $2 billion staying away from home in December and January making the most of the Christmas, summer and the beach.

Data gathered as part of the AA Traveller visitor night monitor conducted by The Fresh Information Company reveals both where Kiwis are travelling to in New Zealand, where they’re coming from and how much they spend while they’re away from home.

In December, the AA Traveller Monitor estimates 3.5 million domestic trips resulted in 8.3 million visitor nights – the busiest month since the survey began in July 2013.

However, December was eclipsed by January as more people headed away on domestic holidays around the country with nearly 4.2 million trips resulting in nearly 11.2 million visitor nights.

Of the nights spent away from home by New Zealanders, 3.2 million were recorded as holidays in December, increasing to 5.2 million in January.

As the number of trips and visitor nights increased, so did the spend – $903 million in December and more than $1 billion in January.

To put this in perspective, the spend by international visitors for all of 2013 was $6.7 billion – a little more than $500 million per month on average.

While the dollars were up, people spent less per night but had longer periods away from home.

The Fresh Information Company Managing Director Shane Vuletich says the lower spend per night is a reflection of how Kiwis behave during their summer holidays away from home.

“During our summer holidays we generally try hard to switch off from everyday life and tend to spend more of our time engaged in free leisure activities, like going to the beach,” he says.

“We know that more than 80% of domestic trips are by car, so there’s still strong spend on fuel and food is strong as well, but much less is spent on things like retail and business travel. This has the effect of reducing average spend per visitor night.”

AA Club Operations General Manager Peter Moxon says summer holidays also come at the end of a ‘perfect storm’ of activity.

“We’re busy trying to get all the work we need completed by the end of the year while also trying to find time to get to the shops ahead of Christmas with the rest of the crowds. It’s understandable people want to enjoy the outdoors relaxing on the beach while recovering from the Christmas season.”

The AA Traveller Monitor also reveals the most popular places for Kiwis to travel to with the Auckland region attracting 1.4 million people in January ahead of Northland with 1.3 million and the Coromandel Peninsula with 886,000.

“The strength of these regions isn’t surprising because of how reliant we are on cars for travel,” Mr Moxon says.

“We don’t want to spend days on the road and we already knew that people generally holiday within a three hour radius of where they live. More than a third of our population lives in Auckland which has the Coromandel Peninsula and all the offerings of Northland on its doorstep.”

In January, 60% of Northland’s visitor nights were because of Aucklanders. The Coromandel Peninsula’s story is similar with 56% of its visitor nights in January attributed to Aucklanders.

In the South Island, Canterbury (excluding Christchurch) was the busiest region in terms of visitor nights in December and January with 1.1 million and less than 700 behind the Waikato region.

Christchurch City and Nelson were also strong with nearly 900,000 visitor nights each for the same two months and still within the top 10 most popular areas compared with Queenstown with 426,000 visitor nights.

Ends

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Werewolf: Music Criticism As A Dating Metaphor

Music criticism can be just another form of consumer advic... Yet ever since pop music criticism first entered the media mainstream it has played a wider role, too. Rather than a decree with a numerical score attached, this kind of criticism functions more like travel notes. A conversation, even a form of seduction. More>>

ALSO:

Scoop Review Of Books: Rushing For Gold

The first section focuses particularly on the Victorian connections – commercial, legal, mining and personal, including migration statistics. But for me the most interesting chapters were in the middle sections about the people of the goldfields. More>>

Comedy Festival Review: VOTE BATT

The political campaigning in the US over the last eight months or so has provided a stark insight into how far political candidates are willing to go. This background came into focus as “former comedian” – now politician – Tim Batt ushered people up into the front seats, passing out badges and taking photographs with his not entirely adoring public... More>>

HRH QEII's 90th: New Zealand Post Birthday Stamps Fit For A Queen

New Zealand Post is celebrating the Queen’s 90th birthday with a special series of stamps and a limited edition silver coin. The Queen was born on 21 April 1926. To mark her birthday, New Zealand Post has produced ‘lenticular’ or moving stamps that feature nine different images of the Queen on just three stamps. More>>

ALSO:

Anzac Day: A Time To Stand Against Hatred

The Human Rights Commission says ANZAC Day is a time for New Zealanders to remember those things our grandparents stood for and stand up against intolerance and prejudice. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news