Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


Local content holds steady at 32% of television schedules

Local content holds steady at 32% of television schedules

The annual NZ On Air Local Content Report released today reveals some challenges being faced by the television sector.

Since 1989 NZ On Air has measured local free-to-air television content. The report compares the schedules of the six national free-to-air channels, to observe trends and changes in the local content landscape.

In 2013, local content on these channels increased by 0.8%, comprising 32% of the combined schedules. This was largely influenced by Māori Television extending its transmission hours, and an increase in the amount of repeat screenings of local content.

Trends are also heavily influenced by the volume of hours of News/Current Affairs and Sport programming, which makes up 43% of total local hours. Changes to TV One’s schedule in 2013, such as reducing the length of the Good Morning show, took their overall local content down.

“It is heartening to see local content in prime time holding steady. Also the genres we invest most heavily in - documentary, drama and children’s - all saw increases in overall content hours,” said NZ On Air Chief Executive Jane Wrightson.

However an 11% decrease in first run content in 2013 continued a five year downward trend. This indicates reduced spending on new productions, and is a reflection of the ongoing difficulties faced post-global financial crisis by free-to-air broadcasters.

“It is clearly a challenging environment for broadcasters and producers. We are closely observing trends in the sector and talking with broadcasters and producers about how to keep prioritising quality local content,” said Ms Wrightson.

NZ On Air funds content that is too risky or expensive to produce commercially, ensuring a more diverse range of content for free-to-air audiences. As a percentage of total local content NZ On Air funded 16% of local programmes in 2013, compared to 14% a year earlier. 12% of prime time content was funded by NZ On Air, and 16% of first run content (up from 13% in 2012).

Since NZ On Air first began recording this data, local content on television has increased 333%.

“We are fortunate to have a system that places a high value on local content and viewers who appreciate it. 32% local content overall means New Zealanders can readily see and hear themselves and their stories on screen,” said Ms Wrightson.

More information is in the full report.
www.nzonair.govt.nz/research

ends

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Cricket: Dramatic Win Puts Black Caps In Finals

In Parliament: When Parliament resumed at 2pm the House passed a motion on a voice vote admiring the performance of the New Zealand cricket team in last night’s World Cup semi-final and wishing them well for the final on the weekend. More>>

ALSO:

Moon Shot/Kills Switch: The X Factor Judges Removed

MediaWorks has today decided that Natalia Kills and Willie Moon are no longer suitable to judge The X Factor and have removed them from the show. MediaWorks CEO, Mark Weldon, said that last night on The X Factor both Kills and Moon made comments that were completely unacceptable. More>>

ALSO:

Tessa Nichol: Up Up & Away In The Wairarapa

It’s an overcast morning in the Wairarapa but the mood on the ground in Carterton’s Carrington Park is anything but grey. More than 20 hot air balloons are getting ready to take off into the cloudy sky to mark the start of this year’s Wairarapa Balloon Festival. More>>

Golden Shears: Scotsman Wins Golden Shears Open Final

A Scottish shearer who settled in New Zealand to farm in Taranaki has become the first shearer from overseas to win the Golden Shears Open Shearing Championship. More>>

ALSO:

Shipped On A Bottle: Young Change-Makers Take To The Sea On Plastic Bottle Kayaks

With the aim of harnessing innovative design to construct kayaks solely from recycled materials, the “waste positive” project Plastic Bottle Kayak brings adventure into Kiwi classrooms. The call is out now for classrooms to send in messages and artwork to be inserted into the bottles. More>>

TV3 Video: Auckland Arts Festival Kicks Off

The Auckland Arts Festival kicks off March 4, with artists from New Zealand and all over the world on show. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news