Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


New Study Reveals Kiwi Coffee Preferences

New Study Reveals Kiwi Coffee Preferences

By Fleur Revell
24 March 2014

Forget the City of Sails, Auckland is officially the flat white capital of New Zealand according to new research.

Aucklanders drink more flat whites than any other coffee throughout the country with 31% saying they prefer this as their daily cup over mochas (25%), cappuccinos (17%), lattes (19%), long blacks (2%) and tea at 4%.

The Muffin Break survey is believed to be the largest of its type and sought the opinions of over 22,000 Australasian coffee drinkers.

Along with Auckland, Otago locals said flat whites were also their preferred hot beverage at 31%, followed by cappuccinos (24%), mochas (22%) and lattes 17%.

Lattes were the favourite of Cantabrians with thirty percent surveyed saying it was their favourite drink.
In Wellington, New Zealand’s capital city coffee drinkers said when it came to their morning caffeine fix it was a tie between a latte and mocha at 24%, with tea being the least preferred at 3%.

Of the 95% of us who prefer milk with our hot beverages, half of us prefer it trim, 38% choose full milk with 8% requesting soy.

More than three quarters of those who like a sweeter drink prefer sugar (77%) with 23% choosing another type of sweetener.

Twenty five percent of those surveyed said that they like an extra shot in their coffee of choice.

Kiwis like to upsize their hot beverages with more than two thirds (69%) ordering a large or extra-large size compared to just 50% of Australians.

Australian’s prefer cappuccinos (38%) and lattes (32%) with New Zealanders preferring flat whites (26%) and lattes (24%). Just two percent of Australasians prefer tea.

Muffin Break General Manager, Garry Croft, says it’s fascinating to see the difference in our coffee preferences at a regional level.

“We all know how much we love our coffee in this country, but it was surprising to see how much variance there was throughout the main centres,” he says.

“As Kiwis we are incredibly discerning when it comes to our coffee and for that reason we have trained barista’s on site who are encouraged to continue to up skill and can stay in step with changing market demands,” he says.

The research was commissioned as part of the company’s new Muffin Break Facebook competition where entrants have the chance to win their daily cup of coffee for a year.

For more information about Muffin Break, visit muffinbreak.co.nz, or check out the Muffin Break page on Facebook; www.facebook.com/muffinbreaknz

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Electronica: Restoring The World’s First Recorded Computer Music

University of Canterbury Distinguished Professor Jack Copeland and UC alumni and composer Jason Long have restored the earliest known recording of computer-generated music, created more than 65 years ago using programming techniques devised by Alan Turing. More>>

ALSO:

Scoop Review Of Books: Almost Getting Away With Murder

The Black Widow by Lee-Anne Cartier: Lee-Anne Cartier is the sister of the Christchurch man found to have been murdered by his wife, Helen Milner, after an initial assumption by police that his death, in 2009, was suicide. More>>

Howard Davis: Triple Echo - The Malevich/Reinhardt/Hotere Nexus

Howard Davis: The current juxtaposition of works by Ralph Hotere and Ad Reinhardt at Te Papa perfectly exemplifies Jean Michel Massing's preoccupation with the transmigration of imagery in a remarkable triple echo effect... More>>

Scoop Review Of Books: Nō Tāu Manawa

Vaughan Rapatahana responds to Fale Aitu | Spirit House by Tusiata Avi: "fa’afetai Tusiata, fa’afetai, / you’ve swerved & served us a masterclass corpus / through graft / of tears & fears..." More>>

9 Golds - 21 Medals: NZ Team Celebrates As Rio 2016 Paralympic Games Close

The entire New Zealand Paralympic Team, led by kiwi sprinter and double gold medallist Liam Malone as flag bearer, are on the bus to the Maracanã Stadium in Rio de Janeiro for the Closing Ceremony of the Rio 2016 Paralympic Games. There, they will celebrate the fantastic successes of the past 10 days. More>>

ALSO:

New Zealand Improv Festival: The Festival Of Moments To Return To The Capital

The eighth incarnation of the New Zealand Improv Festival comes to BATS Theatre this 4-8 October , with a stellar line-up of spontaneous theatre and instant comedy performed and directed by top improvisors from around New Zealand and the world. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news