Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 

New Study Reveals Kiwi Coffee Preferences

New Study Reveals Kiwi Coffee Preferences

By Fleur Revell
24 March 2014

Forget the City of Sails, Auckland is officially the flat white capital of New Zealand according to new research.

Aucklanders drink more flat whites than any other coffee throughout the country with 31% saying they prefer this as their daily cup over mochas (25%), cappuccinos (17%), lattes (19%), long blacks (2%) and tea at 4%.

The Muffin Break survey is believed to be the largest of its type and sought the opinions of over 22,000 Australasian coffee drinkers.

Along with Auckland, Otago locals said flat whites were also their preferred hot beverage at 31%, followed by cappuccinos (24%), mochas (22%) and lattes 17%.

Lattes were the favourite of Cantabrians with thirty percent surveyed saying it was their favourite drink.
In Wellington, New Zealand’s capital city coffee drinkers said when it came to their morning caffeine fix it was a tie between a latte and mocha at 24%, with tea being the least preferred at 3%.

Of the 95% of us who prefer milk with our hot beverages, half of us prefer it trim, 38% choose full milk with 8% requesting soy.

More than three quarters of those who like a sweeter drink prefer sugar (77%) with 23% choosing another type of sweetener.

Twenty five percent of those surveyed said that they like an extra shot in their coffee of choice.

Kiwis like to upsize their hot beverages with more than two thirds (69%) ordering a large or extra-large size compared to just 50% of Australians.

Australian’s prefer cappuccinos (38%) and lattes (32%) with New Zealanders preferring flat whites (26%) and lattes (24%). Just two percent of Australasians prefer tea.

Muffin Break General Manager, Garry Croft, says it’s fascinating to see the difference in our coffee preferences at a regional level.

“We all know how much we love our coffee in this country, but it was surprising to see how much variance there was throughout the main centres,” he says.

“As Kiwis we are incredibly discerning when it comes to our coffee and for that reason we have trained barista’s on site who are encouraged to continue to up skill and can stay in step with changing market demands,” he says.

The research was commissioned as part of the company’s new Muffin Break Facebook competition where entrants have the chance to win their daily cup of coffee for a year.

For more information about Muffin Break, visit muffinbreak.co.nz, or check out the Muffin Break page on Facebook; www.facebook.com/muffinbreaknz

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 
Obituary: Whānau Announce The Passing Of Bruce Stewart QSM

Matua Bruce was an award-winning builder before he embarked on a journey to build Tapu Te Ranga Marae in 1974... He built Tapu Te Ranga Marae from recycled material with just $25 and a dream. More>>

ALSO:

Gordon Campbell: On The America’s Cup

The fact New Zealand now reigns supreme once again in the most sophisticated contest in the world’s most elite sport – yacht racing – can’t help but reflect the trajectory the country has been on since the 1980s... More>>

ALSO:

Howard Davis: Christopher Marlowe & 'The Tragedy Of Dr. Faustus'

Previous versions of 'The Devil's Pact' can be traced back to the fourth century, Marlowe deviated significantly by depicting his protagonist as unable to burn his books or repent to a merciful God in order to have his contract annulled... More>>

ALSO:

Gold For RNZ: Muslim Post-9/11 Series, Kim Hill Win In New York

The Radio New Zealand podcast series Public Enemy has won a gold award for excellence for its presenter, Mohamed Hassan, at the prestigious New York Festival Radio Awards announced in Manhattan today. RNZ National’s Saturday Morning host, Kim Hill, also received a gold award for Best Radio Personality. More>>

Human Rights Commission: Give Nothing To Racism

A campaign urging New Zealanders to give nothing to racism and refuse to spread intolerance has been launched by some of the country’s most well-known people. More>>

Louis Vuitton Series Win: Emirates Team NZ Will Challenge For The America’s Cup

By beating Artemis 5-2 they now take on Oracle Team USA in the America’s Cup match starting next weekend. More>>

ALSO:

 
 
 
 
 

LATEST HEADLINES

  • CULTURE
  • HEALTH
  • EDUCATION
 
 
  • Wellington
  • Christchurch
  • Auckland