Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search


Northland most popular Kiwi summer holiday region

Media Release: 31 March 2014

Northland most popular Kiwi summer holiday region

Northland is New Zealand’s most popular domestic summer holiday region capturing about 12% of the overnight visitor market during December to February and more than 14% of the total visitor nights.

Fresh data from the latest AA Traveller Monitor, an ongoing monthly survey of AA Members focused on better understanding domestic overnight travel, reveals summer led to 1.5 million visitor nights in Northland where the reason was listed as holiday.

A little over half of the holiday-based visitor nights in Northland – 784,000 – were generated during January alone, mostly from Auckland. More than 80% of the overnight visitors to the Northland region during January started their journey in New Zealand’s biggest city.

Auckland and the Coromandel Peninsula were in a close run race as the second and third holiday spot. Auckland claimed the most visits with 377,000 against the Coromandel Peninsula’s 353,000. However, the Coromandel Peninsula hosted more visitor nights with 1.066 million, which was 32,000 more than Auckland.

In the South Island, Canterbury, excluding Christchurch, was the busiest holiday spot with 329,500 visits resulting 693,700 visitor nights.

Nelson was next with 204,600 visitors in the three months to the end of February with 642,400 nights. On average, visitors stayed a day longer in the Nelson region compared with Canterbury.

The AA Traveller Monitor survey was developed in conjunction with The Fresh Information Company and has processed more than 25,000 survey responses since the first round in July last year.

In eight months of records, about 46% of people claim visits to friends and family as the purpose for their overnight travel compared with 34% stating holidays as the reason.

However, during summer 41% of visitors cited holidays as the reason for their overnight visits compared to 45% who were visiting friends and family. This boost to the holiday numbers swelled the number of domestic visitor nights during the three months to the end of February to 25.6 million – an increase of 57% on the previous three months.

AA Club Operations General Manager Peter Moxon says Christmas and the long summer days are when Kiwis traditionally travel to their favourite holiday spots.

“What these numbers show is that we have significant visitor capacity during the summer which is largely underutilised the rest of the year,” Mr Moxon says.

“What this provides for is an opportunity for both regional tourism organisations, tourism operators and other industry participants to work together in order to encourage more Kiwis to start travelling in the off-peak periods when there is plenty of capacity to accommodate them.”

Mr Moxon says finding new ways to encourage more Kiwis to explore their country more often flows into the Tourism Industry Association’s Tourism 2025 framework to boost total revenue to $41 billion in 2025 from $24 billion today.

During the three month summer period, the AA Traveller Monitor reveals domestic overnight visitors spent $2.68 billion which was nearly $500 million more than the previous three months.

The Fresh Information Company Managing Director Shane Vuletich says while domestic visitor activity increases substantially during the summer period, the boost to spending is a bit lower in percentage terms.

“This is because people change their behaviour when they’re on their summer holidays, especially those heading to beaches and holiday homes. There is more self-sufficiency among holiday makers during the summer period, and a general reduction in retail expenditure.

“This change in behaviour reduces average daily expenditure rates by around 25% relative to trips taken in winter and spring, although interesting the total amount of money spent per trip is around the same as the rest of the year,” Mr Vuletich says.


© Scoop Media

Culture Headlines | Health Headlines | Education Headlines


Scoop Review Of Books: Worldly And Unworldly

"Being Magdalene" by Fleur Beale The situations shown in this youth novel are shocking, scary, and very moving as we experience Magdalene’s struggle to be a perfect girl as defined by the cruel and unreasonable leader of “The Children of the Faith”, as she moves reluctantly into young womanhood. More>>

Whistle Stop: Netball NZ To Implement New INF Rules

Netball New Zealand (NNZ) will implement the new Official Rules of Netball, as set down by the International Netball Federation (INF), from January 1, 2016. Key changes include the elimination of whistle following a goal, amendments to injury time and changes to setting a penalty. More>>


Scoop Review Of Books: Waiata Aroha

Vaughan Rapatahana on Chappy by Patricia Grace: With this eminently readable novel Patricia Grace returns to the full-length fiction stage after a hiatus of ten years. More>>

'Ithaca' At Q Theatre: Introducing NZ's World Class Cirque Troupe

NZ’s very own cirque troupe is set to become a household name with the premier of its adaptation of Homer’s Odyssey having secured a key season in Auckland. More>>

Music Awards: The Tuis Are Broody This Year

Topping off a sensationally eventful year both at home and internationally, Nelson born brother-sister duo Broods has taken home four Tuis from this year’s 50th annual Vodafone New Zealand Music Awards. More>>


Sport: Richie McCaw Retires From Rugby

Richie McCaw has today confirmed he is hanging up his boots and retiring from professional rugby. The 34-year-old All Blacks captain and most capped All Black of all time has drawn the curtain on his stunning international career which started in Dublin 14 years ago, almost to the day, and ended in London last month when he hoisted the Webb Ellis Cup aloft for the second time. More>>


John McBeth: On Jonah Lomu

For many New Zealanders, the enormity of Jonah Lomu's reputation will have come as a surprise... His deeds were watched and enthused over by movie stars and musicians, politicians and superstars from other codes. He reached into the lives and homes of millions and mixed with famous people most New Zealanders would only have read about. More>>


Get More From Scoop



Search Scoop  
Powered by Vodafone
NZ independent news