Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


Nike Football Launches "Risk Everything" Campaign

Nike Football Launches "Risk Everything" Campaign

Starring Ronaldo, Neymar, Rooney


Today Nike launches the first part of its 2014 football campaign – #riskeverything.

Starring Cristiano Ronaldo, Neymar and Wayne Rooney, the film shows the pressure felt by some of the world’s greatest players as they prepare to play on the world’s biggest stage.

“Playing for your country is an honour every footballer wants, but with that honour comes immense pressure and responsibility,” says Davide Grasso, Nike’s Chief Marketing Officer. “The film aims to show how some of the world’s best players succeed despite that pressure, through their willingness to risk everything.”

The film opens with Ronaldo on his way through an airport, first alone with his thoughts, then surrounded by raucous fans clamoring for a glimpse of their hero. The pandemonium continues on his way to the stadium with the streets of Lisbon mobbed with CR shirts and billboards. The previous night’s commentary plays on the radio: “Ronaldo scores! Who else but Ronaldo!?” The fanaticism around him is at a boiling point.

Meanwhile, Rooney dresses in his hotel room as commentators remind him what he already knows: his stellar career still lacks a goal scored for England on the greatest stage. Media hound him as he exits the hotel, vividly portraying the intense scrutiny Rooney faces in his home country and beyond.

And Neymar, who has recently started wearing the celebrated No.10 shirt for Brasil, watches fervent supporters from inside the team bus. At the stadium, he walks its halls toward the pitch but lets himself glimpse up at the great No.10 shirts of the team’s past. Neymar, confronting unmistakable pressure that would stun most men, instead allows a hint of a smile.

“The expectations – from a nation’s hopes to the historic power of a shirt – are massive, but these are players who thrive on that responsibility,” Grasso adds. “These players play on the edge because they know great moments usually spring from attempts to try something out of the ordinary. Think about Zlatan's overhead kick last year, or Rooney's goal last weekend. Those moments do not occur without fearless risk-taking.”

“We watch football for those unexpected moments of brilliance in large part because they inspire us to attempt our own. Those moments awaken inside us all the realization that we too can achieve the impossible," Grasso says. "This film embodies that sentiment and reminds players in every country at every level: If you are prepared to Risk Everything, there’s no telling what you can do.”

The film was directed by Jonathan Glazer; creative by Wieden + Kennedy.

Ends

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Cap Bocage: Anti-Mining Campaign Doco Debuts At NZ Film Festival

Playing at this year’s New Zealand International Film Festival, Cap Bocage is a close-up exploration of the forces that came into play when environmental issues and indigenous rights became intertwined in New Caledonia ... More>>

Film Fest:

More Film:

Sharon Ellis Review: A View From The Bridge

Arthur Miller’s A View From the Bridge is Circa’s latest big production, it opened on Saturday 19 July and it is a stunning triumph. More>>

Māori Language Week: He Karanga Kia Kaha Ake Te Tīhau Ki Te Reo Māori

The Māori Language Commission wishes to see social media swamped with Māori language tweets and messages for Te Wiki o te Reo Māori using the hashtag #tekupu. More>>

ALSO:

Book Vote: Kiwis Prefer Young Adult & Classics

To compile their Top 100 List for 2014, Whitcoulls again asked New Zealanders to vote for their favourite books and authors. And while classic novels continue to appeal to Kiwi readers, 2014 marks a significant new trend – the increasing popularity of novels for young adults. More>>

ALSO:

Five NZ Cities: Bill Bailey Back To The Southern Hemisphere

The gap between how we imagine our lives to be and how they really are is the subject of Bill’s new show Limboland. With his trademark intelligence and sharp wit, he tells tales of finding himself in this halfway place. More>>

Scoop Review Of Books: Book Television Is Coming

Carole Beu of The Women’s Bookshop in Auckland, Graham Beattie of The Book Blog and producer Deb Faith of FaceTV have raised enough money via crowd funding at Boosted – just under $7,000 so far – for 12 episodes, which begin production in September, and will be on screen later that month. More>>

Electric Sheep: Light Nelson Exceeds All Expectations

Light Nelson exceeded all expectations drawing over 40,000 people over two nights to the Queens Gardens and surrounds. The event, with over 40 installations from local and national artists, is in its second year, and organisers were hoping they’d top last year’s crowd of 16,000. More>>

MacGyver: Richard Dean Anderson To Attend Armageddon This October

New Zealand’s biggest pulp-culture event, the Armageddon Expo is proud to announce the world’s most recognised DIY action hero will be attending the Auckland event at the ASB Showgrounds from October 24th to 27th. More>>

ALSO:

Barbershop Gold: Māori Party Singing Praises Of The Musical Island Boys

The Maori Party has congratulated four young men on a mission, who in 2002 took up barbershop singing at Tawa College, and tonight took out the Gold Medal in the 2014 International Barbershop Harmony Society competitions in Las Vegas. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news