Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


Nike Football Launches "Risk Everything" Campaign

Nike Football Launches "Risk Everything" Campaign

Starring Ronaldo, Neymar, Rooney


Today Nike launches the first part of its 2014 football campaign – #riskeverything.

Starring Cristiano Ronaldo, Neymar and Wayne Rooney, the film shows the pressure felt by some of the world’s greatest players as they prepare to play on the world’s biggest stage.

“Playing for your country is an honour every footballer wants, but with that honour comes immense pressure and responsibility,” says Davide Grasso, Nike’s Chief Marketing Officer. “The film aims to show how some of the world’s best players succeed despite that pressure, through their willingness to risk everything.”

The film opens with Ronaldo on his way through an airport, first alone with his thoughts, then surrounded by raucous fans clamoring for a glimpse of their hero. The pandemonium continues on his way to the stadium with the streets of Lisbon mobbed with CR shirts and billboards. The previous night’s commentary plays on the radio: “Ronaldo scores! Who else but Ronaldo!?” The fanaticism around him is at a boiling point.

Meanwhile, Rooney dresses in his hotel room as commentators remind him what he already knows: his stellar career still lacks a goal scored for England on the greatest stage. Media hound him as he exits the hotel, vividly portraying the intense scrutiny Rooney faces in his home country and beyond.

And Neymar, who has recently started wearing the celebrated No.10 shirt for Brasil, watches fervent supporters from inside the team bus. At the stadium, he walks its halls toward the pitch but lets himself glimpse up at the great No.10 shirts of the team’s past. Neymar, confronting unmistakable pressure that would stun most men, instead allows a hint of a smile.

“The expectations – from a nation’s hopes to the historic power of a shirt – are massive, but these are players who thrive on that responsibility,” Grasso adds. “These players play on the edge because they know great moments usually spring from attempts to try something out of the ordinary. Think about Zlatan's overhead kick last year, or Rooney's goal last weekend. Those moments do not occur without fearless risk-taking.”

“We watch football for those unexpected moments of brilliance in large part because they inspire us to attempt our own. Those moments awaken inside us all the realization that we too can achieve the impossible," Grasso says. "This film embodies that sentiment and reminds players in every country at every level: If you are prepared to Risk Everything, there’s no telling what you can do.”

The film was directed by Jonathan Glazer; creative by Wieden + Kennedy.

Ends

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

"Not A Competition... A Quest": Chapman Tripp Theatre Award Winners

Big winners on the night were Equivocation (Promising Newcomer, Best Costume, Best Director and Production of the Year), Kiss the Fish (Best Music Composition, Outstanding New NZ Play and Best Supporting Actress), and Watch (Best Set, Best Sound Design and Outstanding Performance). More>>

ALSO:

Film Awards: The Dark Horse Scores Big

An inspirational film based on real life Gisborne speed-chess coach An inspirational film based on real life Gisborne speed-chess coach Genesis Potini, made all the right moves to take out top honours along with five other awards at the Rialto Channel New Zealand Film Awards - nicknamed The Moas. More>>

ALSO:

Theatre: Ralph McCubbin Howell Wins 2014 Bruce Mason Award

The Bruce Mason Playwriting Award was presented to Ralph McCubbin Howell at the Playmarket Accolades in Wellington on 23 November 2014. More>>

ALSO:

One Good Tern: Fairy Tern Crowned NZ Seabird Of The Year

The fairy tern and the Fiji petrel traded the lead in the poll several times. But a late surge saw it come out on top with 1882 votes. The Fiji petrel won 1801 votes, and 563 people voted for the little blue penguin. More>>

Music Awards: Lorde Reigns Supreme

Following a hugely successful year locally and internationally, Lorde has done it again taking out no less than six Tuis at the 49th annual Vodafone New Zealand Music Awards. More>>

ALSO:

EPMU: Fourth Pike River Anniversary

Representatives of the Engineering, Printing and Manufacturing Union are proud to stand with the Pike River families to mark four years since 29 men lost their lives. More>>

ALSO:

'Kindara': Unusual Ginger Coloured Kiwi Chick Released To Taupo Creche

A cute little kiwi chick with an unusual ginger tinge to its feathers has just been released to Wairakei Golf & Sanctuary Kiwi Creche in Taupo after hatching at Rainbow Springs' Kiwi Encounter. More>>

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news