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Whittaker’s Goes High Tech for Big Egg Hunt

3 April 2014

Whittaker’s Goes High Tech for Big Egg Hunt

For the first ever Whittaker’s Big Egg Hunt – a giant urban Easter egg hunt to raise money for the Starship Foundation – Whittaker’s has launched a new high spec mobile app, which is a key tool for hunters and a new way for Whittaker’s to engage with chocolate lovers.

Anyone can join the Whittaker’s Big Egg Hunt for 100 giant eggs decorated by top New Zealand artists and designers, hidden across the Auckland, Wellington and Christchurch regions between21 March and 22 April. All hunters will go in the draw for the grand prize of a unique 340g 18ct Gold Whittaker’s Slab.

Whittaker’s created the mobile app – which is available on Apple and Android devices – to make the supersized egg hunt as fun and interactive as possible. The app enables people to enter the competition to be in to win the Whittaker’s Gold Slab, win spot prizes, track their progress hunting the giant eggs and collecting points, as well as supporting interaction with friends and other hunters.

The more points people collect the more times they go in the draw to win the Gold Slab and the better their chances of taking out the regional and mystery prizes. The people who collect the most points in each of the three regions will win a year’s supply of Whittaker’s chocolate, while the person with the most points overall will win a luxury weekend for two in Queenstown.

The high spec mobile app also features an innovative and fun augmented reality experience, which enables users to can scan an ‘Eggie’ code on selected eggs, or on Whittaker’s posters in-store, and an animated ‘Whittaker’s Wabbit’ appears on the screen.

Holly Whittaker said, “As a company with a track record of innovation, Whittaker’s is delighted to be one of New Zealand’s first FMCG producers to develop and launch a mobile app. We think it will be a great addition to The Big Egg Hunt, and it can be customised for use on future campaigns to engage with chocolate lovers.”

As well as developing the mobile app and offering prizes to help make the Whittaker’s Big Egg Hunt as successful here as it has been internationally, Whittaker’s is also committed to donating at least $150,000 to Starship. It is donating 10 cents from every iconic Whittaker’s 50g Peanut Slab, 20 cents from every pack of its top selling Fairtrade Creamy Milk block and 20 cents from its Creamy Milk Easter Mini Slabs sold throughout the hunt.

For more Information about the Whittaker’s Big Egg Hunt and how win the 18ct Gold Whittaker’s Slab and visit www.whittakersegghunt.co.nz.

About Whittaker’s:
• Established in New Zealand over 100 years ago, Whittaker’s is the only major chocolate manufacturer in New Zealand that ensures quality by controlling the whole manufacturing process – from bean to bar.
• With 100% of its operations in New Zealand, Whittaker’s is proud to be an exporter of quality New Zealand produce, as well as one of the largest employers in the Wellington region.
• For the past two years in a row, Whittaker’s has been voted New Zealand’s Most Trusted Brand.

About the Starship Foundation:
• Starship is New Zealand’s national children’s hospital. There are nearly 120,000 patient visits to Starship Children’s Health every year by children from all over New Zealand.
• The Starship Foundation is a charity that raises funds so Starship Children’s Health can better care for its young patients. The Starship Foundation wants every New Zealand family to have access to world-leading healthcare and experiences when they need it most.
• The Starship Foundation raises up to $10 million a year. Donations are extra to Government funding and provide for initiatives such as Starship’s National Air Ambulance Service which brings children from all over New Zealand to Starship for life-saving care, as well as refurbishing older wards, new technology and medical equipment, vital research, boosted family support, staff training and community outreach projects to keep children out of hospital.

ENDS

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