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iD Fashion Week Delivers Stand-Out 15th Anniversary Week

iD Fashion Week Delivers Stand-Out 15th Anniversary Week

Couture collections, Royal New Zealand Ballet dancers, and the latest high-end fashion from New Zealand’s best-loved designers dazzled crowds at this year’s 15th anniversary iD Dunedin Fashion Shows.

iD Dunedin Fashion Week delivered standout shows to celebrate 15 years including an inspired collection from international guest, Paris-based Australian designer Martin Grant, alongside a new couture collection from New Zealand guest WORLD and stunning winter collections from popular local favourites NOM*d, Carlson, Mild-Red, Tamsin Cooper, Charmaine Reveley, Company of Strangers, Storm and DADA Vintage.

Hosted by TV3’s Mike McRoberts and Paula Penfold, the annual iD Dunedin Fashion Shows were the culmination of a week-long celebration of fashion events in the city. The shows followed Thursday night’s iD International Emerging Designer Awards – where new talent from around the world vied for top prizes, judged by Grant, WORLD’s Francis Hooper and UK fashion educator Lucy Jones, alongside our own Tanya Carlson and Margi Robertson (NOM*d).

Show highlights also included capsule collections from DEVáL and newcomers Clothes I’ve Made, Highnoontea, Wilson Trollope and eco fashion label Senorita AweSUMO. An incredible choreographed contemporary dance by the Royal New Zealand Ballet’s Loughlan Prior with other dancers Mac Hopper and William Fitzgerald to help launch Tamsin Cooper’s new range of men’s jackets stunned the 3200 showgoers over both nights. Players from the Otago Rugby Football Union were also included in the dance, as well as being used as t-shirt models for the show. Other highlights of the week included Tanya Carlson’s Not all White wedding dress exhibition, with Michael Parekowhai, and the Darnell Show at Dunedin’s Golden Centre Mall on Wednesday night.

“What an incredible way to celebrate 15 years,” says iD Committtee Chair Susie Staley.
“We’re proud of what we have achieved – taking a one-off fashion show and growing it into a week of superb fashion events for the city that attracts crowds from around the country. This year, we’ve focused on further growing the international part of the event, and are looking towards future international collaborations, including developing our relationship with Shanghai, which makes iD even more global in its outlook.”

For the second year in a row, 10 international models from the University of Shanghai Engineering Science, were part of the 60 models selected for iD Dunedin Fashion Shows and the iD International Emerging Designer Awards. iD’s exclusive model agency Ali Mcd provided the other models for the shows.

Last night’s show also included four 2013 graduates from the School of Design, Otago Polytechnic – Justine Tindley, Lauren Arthur, Georgia Ferguson and Hannah Louise Heslop alongside the winners of the iD International Emerging Designer Awards.

Aart on St Andrew took charge of the runway hair creations led by David Hollick, Janna Webley and Kelsey Lyons, with a team of stylists. A Revlon sponsored makeup team, led by Aliana McDaniel, worked backstage to create beauty looks.


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