NZSOMO 2014 promises to be biggest of its kind in NZ
NZSOMO 2014 promises to be biggest of its kind in New Zealand
The itinerary for the 2014 Social Media forum #NZSOMO has been announced. The big four are all represented with talks from Facebook, Twitter, Google and LinkedIn. The event will be held at the Viaduct Events Centre in Auckland on 30th June 2014 - 1st July 2014. Jon Randles, Head of Business Development at MOSH, New Zealand's top Social Media Agency is chairing the event as well as heading up a workshop on proving ROI and analytics for social campaigns. New Zealand's use of social media for business is increasing rapidly to bring the country in line with the global pattern. This is evidenced by the presence of some experienced digital and community managers from large corporations such as New Zealand Red Cross and The Human Rights Commission.
For some years businesses have operated a strategy of dipping a toe in the social media waters and seeing how it goes but #SOMO chair Jon Randles believes these days are over. 'At MOSH we emphasise the importance of careful planning followed by monitoring and measuring the success of social media campaigns. I am excited about hearing some of the experienced speakers at #SOMO this year, particularly the case studies around what happens when things go wrong and you end up fire fighting. Enterprises such as Vodafone, Hamilton City Council and GeoNet have enormous experience and are willing to share with delegates which is what social media is all about. Having worked closely with a number of large companies with MOSH, it will be interesting to hear how they have learned from their experiences and what has worked well for them.'
#NZSOMO offers the opportunity for break out discussions to further widen the sharing of information and contacts. Early bird prices end on 28th April 2014. Contact firstname.lastname@example.org or on 09 912 3616 for further information.