Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


Facebook's Unbundling Gathers Momentum

Facebook's Unbundling Gathers Momentum


All the signs are there for Facebook to unbundle itself and stand as a series of apps and sites catering for specific needs: Instagram for photos, Messenger for chatting and email, Search and the lesser known but canny Paper. Paper is a series of stories curated by the user as opposed to Facebook.

Status updates from the traditional news feed still feature but there is more of an emphasis on reading longer articles. Links to news from higher quality media sources pitch Paper as a worthy competitor to sites like Buzzfeed and Vox which are popular with the Millenial generation.

When presenting to TechCrunch, Facebook developer Mike Matas lauded the merits of Paper, saying he rarely used the big blue site anymore unless he wanted to check events and birthdays. Now he probably never checks in as those two features have been added to the app. The excellent Search mechanism Facebook have rolled out over the last year or so has features Google would struggle to provide. As well as looking for people or places, it's possible to ask questions such as 'people who like my page who also like (enter competitor's name)'. This opportunity for business to learn more about their customers thanks to all their information being in one place on Facebook is enormous.

All this makes sense when you consider Mark Zuckerberg's comments in an interview with The New York Times where he talks about the difference between using your desktop or mobile. Users don't mind flicking between apps to do different things, they don't really need a one-stop shop like Facebook on a desktop anymore, particularly as each activity may require different levels of anonymity or users may want different sets of friends to see pictures to those they want to chat to. This allows each app to run as high a quality service as possible.

The billion Facebookers are a monumental source of data and income for Zuckerberg and his gang, allowing them the luxury of unbundling at a leisurely pace, seeing what works and what doesn't over a period of time. What will Facebook look like in another 10 years?

Ends

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

2015: Elton John Plans Wellington Show

After nine years, Elton John and his band will return to Westpac Stadium, Wellington for one spectacular concert! The November 21, 2015 concert will feature iconic hits and classic album tracks from throughout his incredible five-decade career... More>>

Book Awards: Jill Trevelyan's Story Of Peter McLeavey Is Book Of The Year

The story of Wellington art dealer Peter McLeavey and his gallery has won the prestigious New Zealand Post Book of the Year 2014 in a glittering ceremony in Wellington. More>>

ALSO:

Scoop Review Of Books: King Richard

Simon Nathan reviews 'Richard Seddon, King of God’s Own': My father grew up in Wellington during Seddon’s premiership... I can recall him standing under the Seddon statue in the grounds of parliament and telling me that Seddon had more backbone than Sid Holland and all his cabinet colleagues put together.. More>>

8 October: Miley Cyrus Bangerz Tour Coming To Auckland!

Dainty Group announced today that global superstar Miley Cyrus will bring her BANGERZ TOUR to New Zealand in October this year. This will be Miley’s first ever visit to New Zealand and there will only be one Auckland show before she takes her tour to Australia. More>>

ALSO:

Music: Lorde NZ Tour Confirmed In Four Major Cities!

In what will be her first ever New Zealand headline tour, Frontier Touring and Brent Eccles Entertainment are stoked to bring you four epic shows across the country! The all ages concerts take place late October/ early November in Christchurch, Dunedin, Wellington and Auckland. More>>

ALSO:

Scoop Review Of Books: Poor Economics

A review of and excerpt from Jonathan Boston and Simon Chapple’s Child Poverty in New Zealand. Review by Marlene Ware. More>>

Head Count: Highest Population Growth Since 2003

The country’s population grew by 67,800 people, or 1.5 percent, in the year to 30 June 2014. This came from natural increase (births minus deaths) of 29,500 and net migration (arrivals minus departures) of 38,300. New Zealand's estimated resident population was 4.51 million at 30 June 2014. More>>

Fun-Enhancement: Research To Ensure Even Game For Less Skilled Players

A University of Canterbury engineering PhD student is researching sports, such as table tennis, to ensure closer games for both better and less skilled players. More>>

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news