Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search


Pink Ribbon Breakfast is Just Right for charity

Pink Ribbon Breakfast is Just Right for charity

Kellogg’s Just Right is pleased to announce it is the principal sponsor of the New Zealand Breast Cancer Foundation (NZBCF) Pink Ribbon Breakfast campaign.

The event encourages women around New Zealand to host their own fundraising breakfast at home, work or school throughout the month of May.

Proceeds from the campaign go towards breast cancer research and the NZBCF hopes New Zealanders will host more than 2,000 breakfasts. That’s a big jump on the 1,800 held last year that raised $750,000 with the help of the 55,000 New Zealanders taking part.

2014 marks the second year of the sponsorship for Kellogg’s, which supported the campaign last year with its Special K brand.

Kellogg's brand manager Abbie Malakai says it is a privilege to be working with the NZBCF team again on the event.

"We are so pleased to be able to help promote this wonderful fundraising event to our consumers and encourage them to have a ‘Just Right’ breakfast while getting behind a great cause,” Malakai says.

NZBCF Chief Executive Evangelia Henderson says Kellogg’s support for the Pink Ribbon Breakfast Campaign is helping the foundation get the word out around New Zealand, especially through the inclusion of the Pink Ribbon and information on the event on Just Right packs.

“We are hoping Kiwis will get behind the Pink Ribbon Breakfasts in a big way - it is an important campaign for us and we truly value the backing from Kellogg’s to help make it happen,” Henderson says.

It is free to register a breakfast event and consumers keen to be involved need to head to to get a host kit. Each contains a range of merchandise including a voucher to purchase Just Right cereal for a breakfast event.

To coincide with the sponsorship, Kellogg’s is also introducing a new product in the Just Right range - Sultanas, Currants, Apple & Almonds. The newcomer is Low GI, a great source of fibre and 54 per cent wholegrain.

Money raised from this year’s Pink Ribbon Breakfasts funds research projects to help improve the survivorship of breast cancer in New Zealand.

About Kellogg:

Kellogg’s is a leading producer of breakfast cereals and grainbased snack foods. Kellogg’s® cereal has been part of Kiwi breakfasts since 1929 and has established a strong presence with brands like Nutri-Grain®, Coco Pops®, Sultana Bran, Special K®, Just Right®, Corn Flakes and Rice Bubbles® to name a few.

Today, Kellogg’s continues to provide a wide variety of breakfast cereals and snacks to meet people’s needs for nutrition, taste and convenience. Kellogg’s® New Zealand also works closely with the community on a number of sponsorships and projects.

For more information, visit the Kellogg’s New Zealand & Australia site at:


© Scoop Media

Culture Headlines | Health Headlines | Education Headlines


Scoop Review Of Books: Worldly And Unworldly

"Being Magdalene" by Fleur Beale The situations shown in this youth novel are shocking, scary, and very moving as we experience Magdalene’s struggle to be a perfect girl as defined by the cruel and unreasonable leader of “The Children of the Faith”, as she moves reluctantly into young womanhood. More>>

Whistle Stop: Netball NZ To Implement New INF Rules

Netball New Zealand (NNZ) will implement the new Official Rules of Netball, as set down by the International Netball Federation (INF), from January 1, 2016. Key changes include the elimination of whistle following a goal, amendments to injury time and changes to setting a penalty. More>>


Scoop Review Of Books: Waiata Aroha

Vaughan Rapatahana on Chappy by Patricia Grace: With this eminently readable novel Patricia Grace returns to the full-length fiction stage after a hiatus of ten years. More>>

'Ithaca' At Q Theatre: Introducing NZ's World Class Cirque Troupe

NZ’s very own cirque troupe is set to become a household name with the premier of its adaptation of Homer’s Odyssey having secured a key season in Auckland. More>>

Music Awards: The Tuis Are Broody This Year

Topping off a sensationally eventful year both at home and internationally, Nelson born brother-sister duo Broods has taken home four Tuis from this year’s 50th annual Vodafone New Zealand Music Awards. More>>


Sport: Richie McCaw Retires From Rugby

Richie McCaw has today confirmed he is hanging up his boots and retiring from professional rugby. The 34-year-old All Blacks captain and most capped All Black of all time has drawn the curtain on his stunning international career which started in Dublin 14 years ago, almost to the day, and ended in London last month when he hoisted the Webb Ellis Cup aloft for the second time. More>>


John McBeth: On Jonah Lomu

For many New Zealanders, the enormity of Jonah Lomu's reputation will have come as a surprise... His deeds were watched and enthused over by movie stars and musicians, politicians and superstars from other codes. He reached into the lives and homes of millions and mixed with famous people most New Zealanders would only have read about. More>>


Get More From Scoop



Search Scoop  
Powered by Vodafone
NZ independent news