Imagine app brings city to nature

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Imagine designer John O’Reilly from Flightless demonstrates the app

Media release

13 May 2014

Imagine app brings city to nature

Locally extinct in Christchurch, tūī, jewelled gecko and tree wētā are sneaking back into the city thanks to a new Department of Conservation (DOC) interactive app launched today.

Intriguing images linking to the Imagine app are popping up all over the city enabling the public to bring these creatures to life using their smartphones or tablets.

Designed by innovative artists and 'techies' Flightless (www.flightless.co.nz) and Ali Teo (www.aliteo.co.nz), the app imagines what could be if nature and conservation was part of our identity as urban Kiwis, says DOC’s partnerships ranger Phillipa Gardner.

Launched alongside art installation ‘Wood from the Trees’, the app is the first in a series of ‘Bridge to Nature’ projects DOC is collaborating on to bring wildlife and conservation into the city.

“Christchurch has a unique opportunity to reinvent itself as a green city and we can all be a part of it. It starts right here. Share, wonder and think – what could I do? What might be possible if we all worked together,” says Phillipa Gardner.

“Keep an eye out for a poster or postcard near you.”

For more information visit www.doc.govt.nz/imagine

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