Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


Huge Prize Awaits a Great Little Idea

Huge Prize Awaits a Great Little Idea

Big names like the Black Seeds, Asus, Macpac, Rhythm and Vines and New Zealand Post have joined together to support an innovative new marketing campaign: the Lots of Littles competition.

Supported by tech start-up and social enterprise, Little Lot, the Lots of Littles competition is unique because the prize pool is made up so many little prizes,

The prize pool currently sits at over $20,000 and includes an Xbox One from Mighty Ape, an Envy Notebook from HP, and a year of free fuel from Gull amongst many other prizes. The entire prize pool will be claimed by one lucky Little Lot user when the competition closes on 25th May, with New Zealand Post delivering all thirty individual prizes, as its contribution.

Each company that contributes a prize does so by video in the style of ‘neknominate’, accepting the challenge then issuing their own. The videos gave the participating brands a chance to talk about their values and put a face to the organisation. And many of the entries have been spectacular (see link here). Some of the brands involved are the fourth in a chain of nominations.

Co-founder David Hillier said that the competition is a great metaphor for how Little Lot works.

“We wanted to design a campaign that would reinforce our core concept that a little contribution by a lot of people can make a big difference, but would still incentivise sign-ups. This competition fits that brief perfectly, but it was the brand videos that really made it work,” says.

Little Lot is a socially responsible advertising channel that uses a suite of apps for Windows, Mac and Android to transform advertising dollars into charitable donations. Little Lot users allow advertising on their desktop background and mobile lock-screen in return for an on-going zero-cost donation to a charity of their choice.

The company currently works with ten charities and donations are starting to add up.

“Our mission is to build a big audience supporting our partner charities, and to do that we need to get out there. This campaign gives us access to different social media audiences each day as we release a new brand video, and gives our users a good reason to share Little Lot” said David.

Hillier reports that their user audience has doubled over the course of the eight week competition and that they are expecting an ever bigger boost in this last week as they give the competition a final push through all the collaborators’ networks.

Little Lot have also recently announced that they have an upcoming iOS app about to be released – good news for iPhone users that aren’t currently able to support the initiative.

The competition page which features all the videos and prizes is http://nz.littlelot.com/lots-of-littles

ENDS


© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

"Not A Competition... A Quest": Chapman Tripp Theatre Award Winners

Big winners on the night were Equivocation (Promising Newcomer, Best Costume, Best Director and Production of the Year), Kiss the Fish (Best Music Composition, Outstanding New NZ Play and Best Supporting Actress), and Watch (Best Set, Best Sound Design and Outstanding Performance). More>>

ALSO:

Film Awards: The Dark Horse Scores Big

An inspirational film based on real life Gisborne speed-chess coach An inspirational film based on real life Gisborne speed-chess coach Genesis Potini, made all the right moves to take out top honours along with five other awards at the Rialto Channel New Zealand Film Awards - nicknamed The Moas. More>>

ALSO:

Theatre: Ralph McCubbin Howell Wins 2014 Bruce Mason Award

The Bruce Mason Playwriting Award was presented to Ralph McCubbin Howell at the Playmarket Accolades in Wellington on 23 November 2014. More>>

ALSO:

One Good Tern: Fairy Tern Crowned NZ Seabird Of The Year

The fairy tern and the Fiji petrel traded the lead in the poll several times. But a late surge saw it come out on top with 1882 votes. The Fiji petrel won 1801 votes, and 563 people voted for the little blue penguin. More>>

Music Awards: Lorde Reigns Supreme

Following a hugely successful year locally and internationally, Lorde has done it again taking out no less than six Tuis at the 49th annual Vodafone New Zealand Music Awards. More>>

ALSO:

EPMU: Fourth Pike River Anniversary

Representatives of the Engineering, Printing and Manufacturing Union are proud to stand with the Pike River families to mark four years since 29 men lost their lives. More>>

ALSO:

'Kindara': Unusual Ginger Coloured Kiwi Chick Released To Taupo Creche

A cute little kiwi chick with an unusual ginger tinge to its feathers has just been released to Wairakei Golf & Sanctuary Kiwi Creche in Taupo after hatching at Rainbow Springs' Kiwi Encounter. More>>

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news