Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search


Huge Prize Awaits a Great Little Idea

Huge Prize Awaits a Great Little Idea

Big names like the Black Seeds, Asus, Macpac, Rhythm and Vines and New Zealand Post have joined together to support an innovative new marketing campaign: the Lots of Littles competition.

Supported by tech start-up and social enterprise, Little Lot, the Lots of Littles competition is unique because the prize pool is made up so many little prizes,

The prize pool currently sits at over $20,000 and includes an Xbox One from Mighty Ape, an Envy Notebook from HP, and a year of free fuel from Gull amongst many other prizes. The entire prize pool will be claimed by one lucky Little Lot user when the competition closes on 25th May, with New Zealand Post delivering all thirty individual prizes, as its contribution.

Each company that contributes a prize does so by video in the style of ‘neknominate’, accepting the challenge then issuing their own. The videos gave the participating brands a chance to talk about their values and put a face to the organisation. And many of the entries have been spectacular (see link here). Some of the brands involved are the fourth in a chain of nominations.

Co-founder David Hillier said that the competition is a great metaphor for how Little Lot works.

“We wanted to design a campaign that would reinforce our core concept that a little contribution by a lot of people can make a big difference, but would still incentivise sign-ups. This competition fits that brief perfectly, but it was the brand videos that really made it work,” says.

Little Lot is a socially responsible advertising channel that uses a suite of apps for Windows, Mac and Android to transform advertising dollars into charitable donations. Little Lot users allow advertising on their desktop background and mobile lock-screen in return for an on-going zero-cost donation to a charity of their choice.

The company currently works with ten charities and donations are starting to add up.

“Our mission is to build a big audience supporting our partner charities, and to do that we need to get out there. This campaign gives us access to different social media audiences each day as we release a new brand video, and gives our users a good reason to share Little Lot” said David.

Hillier reports that their user audience has doubled over the course of the eight week competition and that they are expecting an ever bigger boost in this last week as they give the competition a final push through all the collaborators’ networks.

Little Lot have also recently announced that they have an upcoming iOS app about to be released – good news for iPhone users that aren’t currently able to support the initiative.

The competition page which features all the videos and prizes is


© Scoop Media

Culture Headlines | Health Headlines | Education Headlines


Werewolf Film: It Follows - Panic In Detroit

Philip Matthews: When you heard last month that Wes Craven had died and you wanted to pay homage, you could have sat down with any one of five of his films that helped reinvent American horror at least three times over three decades... Or you could just have watched one of the greatest recent horror films that would probably not exist without Craven. More>>


Werewolf Music: Searching For The White Wail - On Art Pepper, etc

If the word ‘hipster’ means anything – which it arguably doesn’t – it seems to be more of an impulse than a condition. One always headed for the margins, and away from the white-bred, white-bread mainstream... More>>


Scoop Review Of Books: Leonardo da Vinci - The Graphic Work

The breadth of da Vinci’s work is incredible: from animals to weaponry, architecture to fabric, maps to botany. The works have been divided into themes such as Proportion Drawings, Anatomical Drawings and Drawings of Maps and Plans. Each section begins with a short essay. More>>

Scoop Review Of Books: James Hector: Explorer, Scientist, Leader

Publication of this comprehensive 274-page account of the life and work of James Hector by the Geoscience Society of New Zealand marks the 150th anniversary of James Hector’s appointment as New Zealand’s first government scientist. More>>

On Shoestrings And Phones: Rossellini And Contemporary Film

Howard Davis: Roberto Rossellini's Neo-Realist Rome, Open City provides some fascinating technical parallels to Tangerine, an equally revolutionary Independent movie made exactly seventy years later. More>>

Art Review: Fiona Pardington's A Beautiful Hesitation

An aroma of death and decay perfumes this extraordinary survey of Fiona Pardington's work with faint forensic scents of camphor and formaldehyde. Eight large-format still-lifes dominate the main room, while other works reveal progressive developments in style and subject-matter. More>>

Get More From Scoop



Search Scoop  
Powered by Vodafone
NZ independent news