Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search


New research shows dollar value of arts and culture

27 May 2014

New research shows dollar value of arts and culture

For the first time in New Zealand, research has been used to determine the value of arts and culture and finds that the impacts of these activities go far beyond the sector itself.

Auckland War Memorial Museum partnered with Auckland Council’s Research, Investigations and Monitoring Unit to pilot a Social Return on Investment (SROI) evaluation of its 2013 exhibition Moana – My Ocean.

The report found that the exhibition had a range of positive impacts for visitors, the environment, contractors, community partners and Museum staff. The primary driver of the value created by the exhibition, however, came from visitors’ strengthened pride in Auckland and increased sense of connection to the marine environment; two outcomes that would have been difficult for visitors to obtain elsewhere. It was these unique aspects of the exhibition that drove much of the value created.

“There is growing interest, both within New Zealand and internationally, in better understanding the social impact and value created by arts and cultural institutions”, says Auckland Museum Director Roy Clare.

“This type of evaluation provides policy-makers with robust evidence about the wider benefits and helps to guide future decision making. It provides a compelling story about the Museum's efficiency and value for money, for us to share with funders and supporters and especially with the people of Auckland, whom we acknowledge very gratefully as they contribute the lion's share of the Museum's revenues.”

Dr Jesse Allpress, of Auckland Council’s Research, Investigations and Monitoring Unit, and primary author of the report, says “In light of the increasing pressure on many arts and cultural organisations to prove their worth and justify their existence, this demonstration of value is significant.

“It shows that the value created by Moana - My Ocean exceeded the investment into the development of the exhibition, such that for every $1 invested, $4.66 of social, environmental and economic value was created.”

This report is an example of how the needs of both arts and cultural organisations and funders can be met by using this robust method of measuring and articulating the value that is created by arts and cultural activities.

While specific to the impacts of the Moana - My Ocean exhibition, it has a number of implications for the sector in terms of providing an exemplar for how such work might be conducted. It certainly illustrates how exhibits such as this help the Auckland Council, along with Auckland Museum, achieve the goal of making Auckland ‘the world’s most liveable city’.

Auckland Council is also developing a Draft Arts and Culture Strategic Action Plan that will help deliver on the Auckland Plan’s vision for arts and culture to be embedded in our daily lives and to represent our region on the global stage. Council will soon be asking for public input on the draft plan, to ensure it can help deliver arts and culture programmes that are relevant to every community, contribute to local character and provide economic benefits.

To read more about the research, visit:


© Scoop Media

Culture Headlines | Health Headlines | Education Headlines


Howard Davis: Review - A Girl Named Mo

Moana Ete brought her three-piece band A Girl Named Mo to Wellington's intimate and iconic Bats Theatre last week for a five-night residency. Each show was recorded and filmed live for the release of her debut album 'Platonic/Romantic' on Loop records later this year. More>>

For The Birds: Who Will Be Crowned Bird Of The Year?

The competition involves well-known and enthusiastic New Zealanders acting as ‘campaign managers’ for their favourite birds with many going to great lengths to get New Zealanders to vote for their chosen bird... More>>


  • Image Out-Link - Giselle Clarkson on Twitter
  • Gordon Campbell: On Bob Dylan's Nobel (And The Surplus)

    So Bob Dylan has just won the Nobel Prize for… Literature? Wow. I’d be just as happy if he’d won for his work on particle physics (“One Grain of Sand”, “Simple Twist of Fate”) or got the Economics prize for his work on the theory of contracting (“Don’t Think Twice Its Alright”) ... More>>


    Scoop Review Of Books: Whose Goat Was That?

    Mysterious Mysteries of Aro Valley is a sharp, satirical and sometimes downright scary romp through and around that valley in ways that made me question the realities of the places I thought I knew so well. More>>


    NZ On Air TV Funding: More Comedy Comes Out Of The Shadows

    Paranormal Event Response Unit is a series conceived by Jemaine Clement and Taika Waititi as a TV spin-off from their highly acclaimed feature film What We Do In The Shadows. More>>


    Mars News: Winners Announced For The 2016 Apra Silver Scroll Awards

    Wellington singer-songwriter and internationally acclaimed musician Thomas Oliver has won the 2016 APRA Silver Scroll Award with his captivating love song ‘If I Move To Mars’. More>>


    Get More From Scoop



    Search Scoop  
    Powered by Vodafone
    NZ independent news