Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


New research shows dollar value of arts and culture

27 May 2014

New research shows dollar value of arts and culture

For the first time in New Zealand, research has been used to determine the value of arts and culture and finds that the impacts of these activities go far beyond the sector itself.

Auckland War Memorial Museum partnered with Auckland Council’s Research, Investigations and Monitoring Unit to pilot a Social Return on Investment (SROI) evaluation of its 2013 exhibition Moana – My Ocean.

The report found that the exhibition had a range of positive impacts for visitors, the environment, contractors, community partners and Museum staff. The primary driver of the value created by the exhibition, however, came from visitors’ strengthened pride in Auckland and increased sense of connection to the marine environment; two outcomes that would have been difficult for visitors to obtain elsewhere. It was these unique aspects of the exhibition that drove much of the value created.

“There is growing interest, both within New Zealand and internationally, in better understanding the social impact and value created by arts and cultural institutions”, says Auckland Museum Director Roy Clare.

“This type of evaluation provides policy-makers with robust evidence about the wider benefits and helps to guide future decision making. It provides a compelling story about the Museum's efficiency and value for money, for us to share with funders and supporters and especially with the people of Auckland, whom we acknowledge very gratefully as they contribute the lion's share of the Museum's revenues.”

Dr Jesse Allpress, of Auckland Council’s Research, Investigations and Monitoring Unit, and primary author of the report, says “In light of the increasing pressure on many arts and cultural organisations to prove their worth and justify their existence, this demonstration of value is significant.

“It shows that the value created by Moana - My Ocean exceeded the investment into the development of the exhibition, such that for every $1 invested, $4.66 of social, environmental and economic value was created.”

This report is an example of how the needs of both arts and cultural organisations and funders can be met by using this robust method of measuring and articulating the value that is created by arts and cultural activities.

While specific to the impacts of the Moana - My Ocean exhibition, it has a number of implications for the sector in terms of providing an exemplar for how such work might be conducted. It certainly illustrates how exhibits such as this help the Auckland Council, along with Auckland Museum, achieve the goal of making Auckland ‘the world’s most liveable city’.

Auckland Council is also developing a Draft Arts and Culture Strategic Action Plan that will help deliver on the Auckland Plan’s vision for arts and culture to be embedded in our daily lives and to represent our region on the global stage. Council will soon be asking for public input on the draft plan, to ensure it can help deliver arts and culture programmes that are relevant to every community, contribute to local character and provide economic benefits.

To read more about the research, visit: http://goo.gl/PtB9Zi

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Anniversaries: Vivid Memories Four Years After Christchurch Quake

Four years ago, an earthquake that would change the lives of thousands shook Christchurch at 12.51 p.m. More>>

ALSO:

Environment 'n' Conservation: Slash Meets Tāne The Tuatara

Rock and Roll superstar and former Guns 'n' Roses guitarist Slash visited Zealandia Ecosanctuary along with collaborating band Myles Kennedy and the Conspirators. More>>

Foo Fighters: Exclusive Show In Support Of Music Foundation

Frontier Touring has today announced that the Foo Fighters will play a last minute intimate and exclusive benefit show at the Auckland Town Hall this Friday February 20 with all profits going to The New Zealand Music Foundation. More>>

ALSO:

Canterbury Quakes: Feedback Sought On Short-Listed Memorial Designs

Six short-listed designs for the Canterbury Earthquake Memorial have been released for public input... The Memorial will honour the victims of Canterbury’s earthquakes and acknowledge the suffering of all those who lived through them as well as the heroism of those who participated in the rescue and recovery operations. More>>

ALSO:

Celia Lashlie: Legacy Will Live On

Social justice advocate Celia Lashlie leaves a legacy that will continue to have a positive impact on the lives of New Zealanders for years to come, Labour Leader Andrew Little says. “Celia was a powerful voice for reason, sense and compassion. Her work, particularly with teenage boys, was ground-breaking." More>>

ALSO:

Obituary: Sad Farewell To PPTA Activist Robin Duff

Duff has been a long-time fixture of the association... Most recently Duff has been working hard to support Canterbury teachers through the quakes that devastated the region. More>>

ALSO:

Poroporoaki: Dr Apirana Tuahae Kaukapakapa Mahuika

Papa Api was a man of many great gifts and occupied a long list of roles including priest, teacher, scholar, politician, and leader. Chair of Te Runanganui o Ngati Porou, and a rangatira of his iwi... More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news