Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


New research shows dollar value of arts and culture

27 May 2014

New research shows dollar value of arts and culture

For the first time in New Zealand, research has been used to determine the value of arts and culture and finds that the impacts of these activities go far beyond the sector itself.

Auckland War Memorial Museum partnered with Auckland Council’s Research, Investigations and Monitoring Unit to pilot a Social Return on Investment (SROI) evaluation of its 2013 exhibition Moana – My Ocean.

The report found that the exhibition had a range of positive impacts for visitors, the environment, contractors, community partners and Museum staff. The primary driver of the value created by the exhibition, however, came from visitors’ strengthened pride in Auckland and increased sense of connection to the marine environment; two outcomes that would have been difficult for visitors to obtain elsewhere. It was these unique aspects of the exhibition that drove much of the value created.

“There is growing interest, both within New Zealand and internationally, in better understanding the social impact and value created by arts and cultural institutions”, says Auckland Museum Director Roy Clare.

“This type of evaluation provides policy-makers with robust evidence about the wider benefits and helps to guide future decision making. It provides a compelling story about the Museum's efficiency and value for money, for us to share with funders and supporters and especially with the people of Auckland, whom we acknowledge very gratefully as they contribute the lion's share of the Museum's revenues.”

Dr Jesse Allpress, of Auckland Council’s Research, Investigations and Monitoring Unit, and primary author of the report, says “In light of the increasing pressure on many arts and cultural organisations to prove their worth and justify their existence, this demonstration of value is significant.

“It shows that the value created by Moana - My Ocean exceeded the investment into the development of the exhibition, such that for every $1 invested, $4.66 of social, environmental and economic value was created.”

This report is an example of how the needs of both arts and cultural organisations and funders can be met by using this robust method of measuring and articulating the value that is created by arts and cultural activities.

While specific to the impacts of the Moana - My Ocean exhibition, it has a number of implications for the sector in terms of providing an exemplar for how such work might be conducted. It certainly illustrates how exhibits such as this help the Auckland Council, along with Auckland Museum, achieve the goal of making Auckland ‘the world’s most liveable city’.

Auckland Council is also developing a Draft Arts and Culture Strategic Action Plan that will help deliver on the Auckland Plan’s vision for arts and culture to be embedded in our daily lives and to represent our region on the global stage. Council will soon be asking for public input on the draft plan, to ensure it can help deliver arts and culture programmes that are relevant to every community, contribute to local character and provide economic benefits.

To read more about the research, visit: http://goo.gl/PtB9Zi

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 
Werewolf: Katniss Joins The News Team

From the outset, the Hunger Games series has dwelt obsessively on the ways that media images infiltrate our public and personal lives... From that grim starting point, Mockingjay Part One takes the process a few stages further. There is very little of the film that does not involve the characters (a) being on screens (b) making propaganda footage to be screened and (c) reacting to what other characters have been doing on screens. More>>

ALSO:

Scoop Review Of Books: Ko Witi Te Kaituhituhi

Witi Ihimaera, the distinguished Māori author and the first Māori to publish a book of short stories and a novel, has adopted a new genre with his latest book. But despite its subtitle, this book is a great deal more than a memoir of childhood. More>>

Werewolf: Rescuing Paul Robeson

Would it be any harder these days, for the US government to destroy the career of a famous American entertainer and disappear them from history – purely because of their political beliefs? You would hope so. In 1940, Paul Robeson – a gifted black athlete, singer, film star, Shakespearean actor and orator – was one of the most beloved entertainers on the planet. More>>

ALSO:

"Not A Competition... A Quest": Chapman Tripp Theatre Award Winners

Big winners on the night were Equivocation (Promising Newcomer, Best Costume, Best Director and Production of the Year), Kiss the Fish (Best Music Composition, Outstanding New NZ Play and Best Supporting Actress), and Watch (Best Set, Best Sound Design and Outstanding Performance). More>>

ALSO:

Film Awards: The Dark Horse Scores Big

An inspirational film based on real life Gisborne speed-chess coach An inspirational film based on real life Gisborne speed-chess coach Genesis Potini, made all the right moves to take out top honours along with five other awards at the Rialto Channel New Zealand Film Awards - nicknamed The Moas. More>>

ALSO:

Theatre: Ralph McCubbin Howell Wins 2014 Bruce Mason Award

The Bruce Mason Playwriting Award was presented to Ralph McCubbin Howell at the Playmarket Accolades in Wellington on 23 November 2014. More>>

ALSO:

One Good Tern: Fairy Tern Crowned NZ Seabird Of The Year

The fairy tern and the Fiji petrel traded the lead in the poll several times. But a late surge saw it come out on top with 1882 votes. The Fiji petrel won 1801 votes, and 563 people voted for the little blue penguin. More>>

Music Awards: Lorde Reigns Supreme

Following a hugely successful year locally and internationally, Lorde has done it again taking out no less than six Tuis at the 49th annual Vodafone New Zealand Music Awards. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news