Turn It on! the Edge TV to Launch June 27

Turn It on! the Edge TV to Launch June 27

The countdown has begun! New Zealand’s #1 radio network, The Edge, will launch its television channel at 4pm, on Friday June 27 on Freeview channel 11 and SKY channel 114.

The Edge is the #1 radio network in the country, with 454,400 people tuning in each week,* and took home Station of the Year, Broadcaster of the Year, and The Blackie at the recent NZ Radio Awards. On June 27, it will become the first fully integrated radio brand in New Zealand, living on radio, television, web, tablet, mobile and social media – everywhere the audience wants to watch, listen and engage.

The Edge Programme Director, Leon Wratt says viewers can expect The Edge TV to be a natural extension of what is already New Zealand’s biggest music entertainment brand.

“The Edge TV will play the hottest local and international music videos, screen specialist music and pop culture shows, and broadcast original video content filmed with our Edge radio hosts in our new onsite custom-built studio,” he says.

“We’re launching with several dedicated music shows. The Edge Mix and The Fat 40 will be appointment viewing for Edge fans, while The Music Lab and Hot Right Now will give viewers a weekly update on the latest music videos and pop culture news – all broadcast free-to-air and available online and on your favourite devices.”

The Edge TV will be the first local music channel available to watch LIVE on mobile phones, tablets and online at theedge.co.nz.

The Edge TV Content Manager, Ross Flahive, has a CV that includes The Edge radio station, and C4 music television channel. Ross returned to New Zealand from Dubai for the channel, and leads a team of combined TV and radio expertise, including Phoebe Spiers as Programmes Co-ordinator. He is excited by the way the new channel is shaping up.

“The Edge TV will offer fans a new dimension to The Edge experience,” he says.

“The Edge HQ is having a complete studio refit, setting up our team of TV content producers with the latest television tools. We’ll be able to generate content with the radio teams, and deliver it to the TV audience faster than ever before.

“This is a big step forward in the evolution of radio, for both listeners and clients, and it’s exciting for The Edge to be leading the way.”

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