Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


Canterbury consulting students help Child Helpline Trust

Canterbury consulting students help Child Helpline Trust charity

June 8, 2014

A group of University of Canterbury group students have helped the Child Helpline Trust charity in their bid to grow their service for children in need.

Students Holly Williams, Ellie Barrett, Zoe Williams, Jake Wilsea-Smith and Georgia Van Tongeren formed a team of student consultants to assist the trust whose goal is to provide professional, phone-based counselling to children aged five to 15 years old.

The students are part of the University of Canterbury Students’ Association club 180 Degrees Consulting. The 180 Degrees organisation is the world's largest student-driven consultancy, operating in 18 countries. They help charities and not-for-profit organisations achieve greater social impact. The Canterbury students are not receiving credits for the work but were all committed to community engagement.

The Child Helpline Trust is a small charity that wants to help more children in need but is under-utilised. The trust needs new sources of funding to grow and succeed and is not government funded.

The 180 Degree students looked at strategies to market different target age groups and to improve credibility of the trust’s brand. They demonstrated to the trust it could increase the number of calls from children by improving its website to increase traffic and grow on social media.

Team leader Holly Williams advised that brand changes will allow the trust to strengthen their brand, raise awareness and show sponsors there is value in supporting them. The team's suggestion is that the trust works on brand development before focussing on its marketing.

`` We looked at strategies to market different target age groups and to improve credibility of the trust’s brand. We also suggested implementing a blog on the new trust website and ways to better utilise social media. The students felt that better utilising those strategies will enhance the performance of the trust.

``After brand and marketing recommendations are taken on board, sponsorship opportunities look more credible and the Child Helpline can occupy a niche area where businesses can support them.

CHT has a bright future, and with the help of the students’ guidelines, their aims can be achieved,’’ Williams says.

ends

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 
Scoop Review Of Books: Trading Places

Greg Clydesdale, a lecturer in business at Lincoln University, has written a comprehensive account of global trade from the seventh century to modern times. More>>

Sheep: Shearing Record Smashed In Hawke’s Bay

Three shearers gathered from around New Zealand have smashed a World record by 264 sheep despite the heat, the pumiced sheep of inland Hawke’s Bay and a year’s wool weighing an average of over 3.5kg a sheep. More>>

ALSO:

Carrie Fisher: Hollywood In-Breeding & The Velocity Of Being - Binoy Kampmark

There was always going to be a good deal of thick drama around Carrie Fisher, by her own confession, a product of Hollywood in-breeding. Her parents, Debbie Reynolds and the crooner Eddie Fisher, provided ample material for the gossip columns in a marriage breakup after Eddie sped away with Elizabeth Taylor. More>>

  • Image: Tracey Nearmy / EPA
  • Gordon Campbell: On The Best Albums Of 2016

    OK, I’m not even going to try and rationalise this surrender to a ‘best of’ listicle. Still…maybe there is an argument for making some semblance of narrative order out of a year that brought us Trump, Brexit and the deaths of Prince, David Bowie, Leonard Cohen and Alan Vega, who I missed just as much as the Big Three. So without further ado….oh, but first a word from the sponsor More>>

    Emojis: World’s First Māori Emoji App Launched

    It’s here - the world’s first Māori emoji app Emotiki has landed just in time for summer roadtrips and santa stockings, with 200 Māori and Kiwi cultural icons for people to share their kiwiana moments with each other and the world. More>>

    ALSO:

    Howard Davis: Album Of The Year - Van Morrison's 'Keep Me Singing'

    2016 was a grand year for Van The Man - The Belfast Cowboy turned 71, received a knighthood, and reissued an expanded set of soul-fired live recordings from 1973 ('It's Too Late to Stop Now'). In the game for 53 years now, Morrison's albums consistently open new windows into the heart and soul of one of the most enigmatic figures in modern music. More>>

    Get More From Scoop

     
     

    LATEST HEADLINES

     
     
     
     
    Culture
    Search Scoop  
     
     
    Powered by Vodafone
    NZ independent news