Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


Emerging Designers Take SMEG Classic into the Future

19th June, 2014

Emerging Designers Take SMEG Classic into the Future

The SMEG ‘50s retro fridge is an enduring design classic and seemingly almost impossible to improve upon… But for the second year a talented group of emerging designers will be asked to undertake that challenge, redesigning the Classic SMEG FAB28 into a modern work of art.

SMEG New Zealand Distributor and Managing Director Rachel Louie says the SMEG Art Design Competition last year resulted in some breath-taking, original design work and that it was a “no-brainer” to run it again in 2014.

“We had all kinds of entries, from the wacky to the wonderful,” says Louie. “It was a delight to see just how creative and innovative people could be and we cannot wait to see how an expanded group of young designers rise to the challenge,” she said.

Designers and design schools throughout the country have been invited to take part, designing initially on paper and then, if they make the final cut, actually creating their design on a FAB28 fridge itself. In addition to this recognition, the designer will receive their very own FAB28 from our standard colour range as a prize.

All four finalists will be displayed in the SMEG exhibition area for the public to enjoy at the Auckland Home Show. The fridges will later be donated up for auction with funds going to a worthwhile charity. Judges for the SMEG competition are themselves Kiwi design classics, including furniture designer Tim Webber; sought-after artist Dave Sotogi; fashion designer Kiri Nathan and New Zealand’s most awarded kitchen designer Mal Corboy.

The overall winner will be announced at a function for the interior design industry at the Auckland Home Show in September.

“This is an outstanding opportunity for a young designer to showcase his or her credentials to the heads of the industry,” says Louie. “Exactly what they need to kick-start their career!”

Entries for the SMEG FAB28 fridge design competition close on Friday August 8, 2014. Further details are available at www.smegart.co.nz

The SMEG 50s retro range features unmistakably vintage designs whose classic, sinuous lines and vibrant colours combine perfectly with cutting-edge technology. It's safe to say that this product line, developed by SMEG’s internal design studio, has definitively opened the door for personality conveyed through appliances.

Like other famous designs, the original and best FAB28 coloured refrigerator is more than just a mere fridge. It’s the focal point of the kitchen, just like the signature sofa or lamp in your living room.

SMEG has also developed a range of other appliances with exactly the same vintage theme: refrigerators in various sizes and with various capacities and dishwashers. Always evocative and eclectic, they are the standard bearers of the "Made in Italy" design quality that is famous all over the globe for its blend of art and functionality.

About Applico Ltd:
Applico is a 100% family owned and operated New Zealand business. The company that introduced New Zealand to European appliances 25 years ago specialises in quality, fashionable European-designed kitchen appliances for discerning customers.

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 
Scoop Review Of Books: The Typewriter Factory

I finished reading Don’t Dream It’s Over not long after it came out last August. I even started writing a review, which took something of an ‘I’m sorry people, but it’s already over’ approach. I’ve been pretty negative about journalism as it’s practiced in the mainstream (or MSM, or corporate media or liberal media or whatever terminology you prefer) for quite some time (see for example Stop the Press), and I believe the current capitalist media model is destructive and can’t be reformed. More>>

Sheep Update: Solo World Shearing Record Broken In Southland

Southland shearer Leon Samuels today set a new World solo eight-hours strongwool ewe-shearing after a tally of 605 in a wool shed north of Gore. More>>

ALSO:

Howard Davis Review: Dick Frizzell At The Solander Gallery

One of the most influential and celebrated contemporary Pop artists working in New Zealand, Dick Frizzell is mostly known for his appropriation of kitsch Kiwiana icons, which he often incorporates into cartoon-like paintings and lithographs. Not content with adhering to one particular style, he likes to adopt consciously unfashionable styles of painting, in a manner reminiscent of Roy Lichtenstein. More>>

Old Music: Pop Icon Adam Ant Announces NZ Tour

Following his recent sold out North American and UK tours, Adam Ant is celebrating the 35th anniversary of the release of his landmark KINGS OF THE WILD FRONTIER album with a newly-remastered reissue (Sony Legacy) and Australasian tour. More>>

Scoop Review Of Books:
Looking Back

Writing a memoir that appeals to a broad readership is a difficult undertaking. As an experienced communicator, Lloyd Geering keeps the reader’s interest alive through ten chapters (or portholes) giving views of different aspects of his life in 20th-century New Zealand. More>>

Scoop Review Of Books: Purple (and Violet) Prose

This is the second recent conjoint publication by Reeve and Stapp; all to do with esoteric, arcane and obscure vocabulary – sesquipedalian, anyone – and so much more besides. Before I write further, I must stress that the book is an equal partnership between words and images and that one cannot thrive without the other. More>>

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news