Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search


Emerging Designers Take SMEG Classic into the Future

19th June, 2014

Emerging Designers Take SMEG Classic into the Future

The SMEG ‘50s retro fridge is an enduring design classic and seemingly almost impossible to improve upon… But for the second year a talented group of emerging designers will be asked to undertake that challenge, redesigning the Classic SMEG FAB28 into a modern work of art.

SMEG New Zealand Distributor and Managing Director Rachel Louie says the SMEG Art Design Competition last year resulted in some breath-taking, original design work and that it was a “no-brainer” to run it again in 2014.

“We had all kinds of entries, from the wacky to the wonderful,” says Louie. “It was a delight to see just how creative and innovative people could be and we cannot wait to see how an expanded group of young designers rise to the challenge,” she said.

Designers and design schools throughout the country have been invited to take part, designing initially on paper and then, if they make the final cut, actually creating their design on a FAB28 fridge itself. In addition to this recognition, the designer will receive their very own FAB28 from our standard colour range as a prize.

All four finalists will be displayed in the SMEG exhibition area for the public to enjoy at the Auckland Home Show. The fridges will later be donated up for auction with funds going to a worthwhile charity. Judges for the SMEG competition are themselves Kiwi design classics, including furniture designer Tim Webber; sought-after artist Dave Sotogi; fashion designer Kiri Nathan and New Zealand’s most awarded kitchen designer Mal Corboy.

The overall winner will be announced at a function for the interior design industry at the Auckland Home Show in September.

“This is an outstanding opportunity for a young designer to showcase his or her credentials to the heads of the industry,” says Louie. “Exactly what they need to kick-start their career!”

Entries for the SMEG FAB28 fridge design competition close on Friday August 8, 2014. Further details are available at

The SMEG 50s retro range features unmistakably vintage designs whose classic, sinuous lines and vibrant colours combine perfectly with cutting-edge technology. It's safe to say that this product line, developed by SMEG’s internal design studio, has definitively opened the door for personality conveyed through appliances.

Like other famous designs, the original and best FAB28 coloured refrigerator is more than just a mere fridge. It’s the focal point of the kitchen, just like the signature sofa or lamp in your living room.

SMEG has also developed a range of other appliances with exactly the same vintage theme: refrigerators in various sizes and with various capacities and dishwashers. Always evocative and eclectic, they are the standard bearers of the "Made in Italy" design quality that is famous all over the globe for its blend of art and functionality.

About Applico Ltd:
Applico is a 100% family owned and operated New Zealand business. The company that introduced New Zealand to European appliances 25 years ago specialises in quality, fashionable European-designed kitchen appliances for discerning customers.


© Scoop Media

Culture Headlines | Health Headlines | Education Headlines


Howard Davis: Review - A Girl Named Mo

Moana Ete brought her three-piece band A Girl Named Mo to Wellington's intimate and iconic Bats Theatre last week for a five-night residency. Each show was recorded and filmed live for the release of her debut album 'Platonic/Romantic' on Loop records later this year. More>>

For The Birds: Who Will Be Crowned Bird Of The Year?

The competition involves well-known and enthusiastic New Zealanders acting as ‘campaign managers’ for their favourite birds with many going to great lengths to get New Zealanders to vote for their chosen bird... More>>


  • Greening the Red Zone - Bird of the year heats up: kōtare concedes, backs kea
  • Image Out-Link - Giselle Clarkson on Twitter
  • Gordon Campbell: On Bob Dylan's Nobel (And The Surplus)

    So Bob Dylan has just won the Nobel Prize for… Literature? Wow. I’d be just as happy if he’d won for his work on particle physics (“One Grain of Sand”, “Simple Twist of Fate”) or got the Economics prize for his work on the theory of contracting (“Don’t Think Twice Its Alright”) ... More>>


    Scoop Review Of Books: Whose Goat Was That?

    Mysterious Mysteries of Aro Valley is a sharp, satirical and sometimes downright scary romp through and around that valley in ways that made me question the realities of the places I thought I knew so well. More>>


    NZ On Air TV Funding: More Comedy Comes Out Of The Shadows

    Paranormal Event Response Unit is a series conceived by Jemaine Clement and Taika Waititi as a TV spin-off from their highly acclaimed feature film What We Do In The Shadows. More>>


    Mars News: Winners Announced For The 2016 Apra Silver Scroll Awards

    Wellington singer-songwriter and internationally acclaimed musician Thomas Oliver has won the 2016 APRA Silver Scroll Award with his captivating love song ‘If I Move To Mars’. More>>


    Get More From Scoop



    Search Scoop  
    Powered by Vodafone
    NZ independent news