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Turn It On! the Edge TV Launches

MEDIA RELEASE
FOR IMMEDIATE RELEASE

Thursday 26 June, 2014


Turn It On! the Edge TV Launches Tomorrow


The wait is over! New Zealand’s #1 radio network, The Edge, will launch its television channel at 4pm on Friday 27 June, on Freeview channel 11 and SKY channel 114.

The Edge is the #1 radio network in the country, with 454,400 people tuning in each week,* and took home Station of the Year, Broadcaster of the Year, and The Blackie at the recent NZ Radio Awards. On June 27, it will become the first fully integrated radio brand in New Zealand, living on radio, television, web, tablet, mobile and social media – everywhere the audience wants to watch, listen and engage.

The Edge Programme Director, Leon Wratt says the feedback from The Edge listeners and clients has been outstanding since The Edge TV was announced in April, and they won’t be disappointed.

“I’m really proud of what the team has achieved.” He says. “From the playlist, to the specialist shows, to the channel’s look and feel, this is a fresh, exciting new music television channel that takes The Edge brand to a new level.

“Our state-of-the-art studios are up and running, generating great video content that will start rolling out on the channel tomorrow. They’ll be just part of The Edge’s trademark blend of the hottest music, and specialist music and pop culture shows, all broadcast free-to-air and available online and on your favourite devices.”

The Edge TV is the first local music channel available to watch LIVE on mobile phones, tablets and online at theedge.co.nz.

“Tomorrow’s launch is a big step forward for New Zealand radio, for both listeners and clients, and we’ll be unveiling plenty more in the months to come. It’s exciting for The Edge to be leading the way in this space.”

- ends -


THE EDGE TV
Launches at 4pm, Friday June 27
Watch on Freeview channel 11 and SKY channel 114, on mobile phones via The Edge App, tablets via the 3NOW App, and online at theedge.co.nz
TURN IT ON!


The Edge TV – Key Shows

THE EDGE MIX – Saturdays 8pm - midnight
Whether you are having a party at home or getting ready to head out. The Edge Mix delivers the best soundtrack for your Saturday night, and is simulcast across radio and TV. Fans can request songs via The Edge App, Website and Facebook page. Aside from show sponsorship, The Edge Mix is a commercial free show, so the music just keeps on coming!

THE EDGE FAT 40 – Sundays 6pm-10pm from July 27
Hosted by Guy, Sharyn and Clint, this is the TV version of the hit weekly radio show. The Edge Fat 40 is the country’s biggest music chart show, counting down the Top 40 songs in New Zealand right now. As well as revealing the Top 40 songs, The Edge Fat 40 has new music releases, music interviews with some of the world’s biggest artists, competitions and up-to-the-minute music news and gossip.

THE MUSIC LAB – Wednesdays at 4pm and repeated through the week.
Hosted by Sharyn Casey (from The Edge Afternoons), The Music Lab is a half hour feature, which showcases the best new and exclusive music videos from New Zealand and around the world, FIRST! Sharyn will be in The Edge studio, introducing videos, engaging with fans via competitions and giveaways, and sharing details about the hottest new videos, artists and popular culture.

HOT RIGHT NOW – Monday’s at 4pm and repeated through the week.
Hosted by Marty and Steph (The Edge Nightshow), Hot Right Now counts down the Top Five videos on The Edge ‘right now’.


About The Edge

The Edge is all about what’s happening now; playing the latest hit music, producing entertaining, innovative and engaging content and promotions plus providing the latest gossip and pop culture news.

In 1994, The Edge began broadcasting in Hamilton, and now broadcasts to 25 markets across New Zealand, reaching an audience of 454,400 people every week# and attracting 429,775 weekly unique views to theedge.co.nz.* More people listen to The Edge, visit the website, mobile App and interact through social media or local teams, than any other radio brand in the country.

The Edge is renowned for pushing entertainment boundaries with funny, outrageous and awkward content which makes for compelling listening. It’s this formula that has delivered The Edge record success, including the supreme awards at the 2014 NZ Radio Awards. Key personalities include Breakfast hosts Jay-Jay Feeney, Mike Puru and Dom Harvey, the Afternoon team of Guy Williams, Sharyn Casey, Clint Roberts, plus Marty Hehewerth, Stephanie Monks and Megan Annear.


The Edge by the numbers

• NZ’s #1 Radio Station.#
• NZ’s #1 Music Breakfast Show.+
• NZ’s #1 Radio Website.*
• One double platinum boy band (Titanium).
• Two Guinness World Records.
• Nine NZ Radio Awards including Station of the Year, Broadcaster of the Year, The Blackie, Best Music Breakfast, Best Direct Client Campaign and Best Client Digital Promotion or Campaign.
• Ten successful marriages and six babies born.
• More than 816,807 fans on The Edge Network (and counting).^
• Over 2.8 million page views every month on theedge.co.nz*.
• 2.4 million YouTube views for Jay-Jay, Mike and Dom’s Wrecking Ball parody video.

The launch of The Edge TV on June 27 is part of a wider change to MediaWorks’ television channels, which saw the closure of C4 and the launch of ‘plus one’ channel FOUR Plus 1 on Freeview HD this morning. FOUR Plus 1 will begin broadcasting on SKY and Freeview Satellite services in the coming weeks.

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