Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


Yo! Is This A Joke?

Yo! Is This A Joke?

Every day I sift around newspapers and websites looking at what's happening in social media - new apps and success stories pop up everywhere. A few months ago at MOSH we had a good giggle at the app Livr which was heavily promoted on April Fools Day. I wrote about it here on Scoop. Someone spent an awful lot of time making a seriously good job of taking the piss out of new start ups. The premise was so irresponsible and the promotion so slick it was quite believable.

This week digital fingers have been pointing at Yo, a new app which apparently took 8 hours to build by Or Arbel. As with all fashionable start ups, there is a slightly smug shrug of how obvious it all is in the description of Yo!'s birth. Apparently Arbel, a former iOS developer at Mobli was asked by his then boss "to make an app with one big button that could call his assistant without having to pick up the phone or compose a text message."

The result is an app which communicates with your list of Yo! users by sending Yo and your username. That's it. There is no capability to send any other message. There have been reviews lauding its simplicity in an era of highly complicated apps. Yo! has even managed to raise $1million in venture capital and is hiring staff.

I can see why it would be mildly entertaining to Yo! your friends and the app claims it will be useful to receive Yo!s from shops to alert you of sales or bloggers to alert you of a new post but I'm not totally convinced. Some of the reviewers in Apple's app store clearly love a good joke too.

John C Mayer writes “It’s gotten to the point where I exclusively communicate with the outside world via this app. Yo has torn apart every fabric of my being and rebuilt my life from the ground up; I am twice the man I was and living the dream.” Quite. “Yo gives people an outlet for their goodness to be spread unto the world.”

Last week I was asked to write about Slingshot, Facebook's app to rival Snapchat. The main difference is that users need to send a photo before opening a photo they have received. Sound confusing? Yep, me too. All these new apps will need a good bit of time to see if they will amount to anything or if they are, indeed, real.

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Book Awards: Jill Trevelyan's Story Of Peter McLeavey Is Book Of The Year

The story of Wellington art dealer Peter McLeavey and his gallery has won the prestigious New Zealand Post Book of the Year 2014 in a glittering ceremony in Wellington. More>>

ALSO:

Scoop Review Of Books: King Richard

Simon Nathan reviews 'Richard Seddon, King of God’s Own': My father grew up in Wellington during Seddon’s premiership... I can recall him standing under the Seddon statue in the grounds of parliament and telling me that Seddon had more backbone than Sid Holland and all his cabinet colleagues put together.. More>>

8 October: Miley Cyrus Bangerz Tour Coming To Auckland!

Dainty Group announced today that global superstar Miley Cyrus will bring her BANGERZ TOUR to New Zealand in October this year. This will be Miley’s first ever visit to New Zealand and there will only be one Auckland show before she takes her tour to Australia. More>>

ALSO:

Music: Lorde NZ Tour Confirmed In Four Major Cities!

In what will be her first ever New Zealand headline tour, Frontier Touring and Brent Eccles Entertainment are stoked to bring you four epic shows across the country! The all ages concerts take place late October/ early November in Christchurch, Dunedin, Wellington and Auckland. More>>

ALSO:

Scoop Review Of Books: Poor Economics

A review of and excerpt from Jonathan Boston and Simon Chapple’s Child Poverty in New Zealand. More>>

Head Count: Highest Population Growth Since 2003

The country’s population grew by 67,800 people, or 1.5 percent, in the year to 30 June 2014. This came from natural increase (births minus deaths) of 29,500 and net migration (arrivals minus departures) of 38,300. New Zealand's estimated resident population was 4.51 million at 30 June 2014. More>>

Fun-Enhancement: Research To Ensure Even Game For Less Skilled Players

A University of Canterbury engineering PhD student is researching sports, such as table tennis, to ensure closer games for both better and less skilled players. More>>

Werewolf: From The Lost Continent

It’s a case of better late than never for Olivier Assayas’ marvellous After May/Apres Mai, which first screened at Venice in 2012, got a theatrical release in Australia – but not here – and only now appears on DVD, after Assayas himself has moved on. More>>

ALSO:

Werewolf: Blue Eyed & Soulful

Last year’s Muscle Shoals documentary was a reminder that on some of soul music’s most hallowed tracks, the studio band consisted of a bunch of white guys from rural Alabama... More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news