Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


Yo! Is This A Joke?

Yo! Is This A Joke?

Every day I sift around newspapers and websites looking at what's happening in social media - new apps and success stories pop up everywhere. A few months ago at MOSH we had a good giggle at the app Livr which was heavily promoted on April Fools Day. I wrote about it here on Scoop. Someone spent an awful lot of time making a seriously good job of taking the piss out of new start ups. The premise was so irresponsible and the promotion so slick it was quite believable.

This week digital fingers have been pointing at Yo, a new app which apparently took 8 hours to build by Or Arbel. As with all fashionable start ups, there is a slightly smug shrug of how obvious it all is in the description of Yo!'s birth. Apparently Arbel, a former iOS developer at Mobli was asked by his then boss "to make an app with one big button that could call his assistant without having to pick up the phone or compose a text message."

The result is an app which communicates with your list of Yo! users by sending Yo and your username. That's it. There is no capability to send any other message. There have been reviews lauding its simplicity in an era of highly complicated apps. Yo! has even managed to raise $1million in venture capital and is hiring staff.

I can see why it would be mildly entertaining to Yo! your friends and the app claims it will be useful to receive Yo!s from shops to alert you of sales or bloggers to alert you of a new post but I'm not totally convinced. Some of the reviewers in Apple's app store clearly love a good joke too.

John C Mayer writes “It’s gotten to the point where I exclusively communicate with the outside world via this app. Yo has torn apart every fabric of my being and rebuilt my life from the ground up; I am twice the man I was and living the dream.” Quite. “Yo gives people an outlet for their goodness to be spread unto the world.”

Last week I was asked to write about Slingshot, Facebook's app to rival Snapchat. The main difference is that users need to send a photo before opening a photo they have received. Sound confusing? Yep, me too. All these new apps will need a good bit of time to see if they will amount to anything or if they are, indeed, real.

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Game Review: Midsomer Murders Meets First Year Philosophy

Developed by The Chinese Room, Everybody's Gone to the Rapture sees the player exploring what appears to be a recently abandoned idyllic English village trying to figure out where everybody's gone. Spoiler: they've gone to the rapture. (On a serious note, this review contains plot spoilers.) More>>

Scoop Review Of Books: Clear Science

It was really after his move to Wellington, to Victoria University, that it became apparent that Sir Paul Cllaghan was much more than an eminent physicist... More>>

ALSO:

Francis Cook: Weekend SportzMania! All Blacks! Netball!

Sports were on all weekend. I normally don’t write about sports but with Richie McCaw tipped to be the next Prime Minister, and Colin Craig arguing sports are almost as important as politics, I thought “what better time to start!” More>>

ALSO:

Beervana: Aussie Pav Beer Declared Taste Of NZ

In a surprising upset, an Australian beer modelled on the pavlova, created by Brisbane brewery Newstead Brewing, the 250 Beers blog and Scratch Bar, has been announced the winner at the Beervana craft beer festival ‘Flag Brew’ competition, which challenged media and brewing teams to capture the distinctive taste of New Zealand. More>>

ALSO:

Transport: Air NZ Teams Up With All Blacks For Men In Black Video

Inspired by the Columbia Pictures global film franchise Men in Black, Air New Zealand’s latest safety instalment features All Blacks’ Captain Richie McCaw and Dan Carter as Men in Black agents. More>>

ALSO:

World Champions: BRADAS Of Identity Company Take On The World And Win Gold

This is only the second time since NZ has qualified for the HHI world finals that NZ has taken home a GOLD medal in this division. REQUEST Dance Crew being the only other NZ crew to achieve this. New Zealands only other medal this year was Silver for the Royal Family in a very close final in the Megacrew division. More>>

Scoop Review Of Books: Contrary To Popular Belief - Lloyd Geering

Many older Dunediners like myself, and indeed older Presbyterians and others throughout the country, will remember the controversy aroused by the articles and speeches of Professor Geering, Principal of Knox College Theological Hall in the late 1960s... More>>

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news