Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


Yo! Is This A Joke?

Yo! Is This A Joke?

Every day I sift around newspapers and websites looking at what's happening in social media - new apps and success stories pop up everywhere. A few months ago at MOSH we had a good giggle at the app Livr which was heavily promoted on April Fools Day. I wrote about it here on Scoop. Someone spent an awful lot of time making a seriously good job of taking the piss out of new start ups. The premise was so irresponsible and the promotion so slick it was quite believable.

This week digital fingers have been pointing at Yo, a new app which apparently took 8 hours to build by Or Arbel. As with all fashionable start ups, there is a slightly smug shrug of how obvious it all is in the description of Yo!'s birth. Apparently Arbel, a former iOS developer at Mobli was asked by his then boss "to make an app with one big button that could call his assistant without having to pick up the phone or compose a text message."

The result is an app which communicates with your list of Yo! users by sending Yo and your username. That's it. There is no capability to send any other message. There have been reviews lauding its simplicity in an era of highly complicated apps. Yo! has even managed to raise $1million in venture capital and is hiring staff.

I can see why it would be mildly entertaining to Yo! your friends and the app claims it will be useful to receive Yo!s from shops to alert you of sales or bloggers to alert you of a new post but I'm not totally convinced. Some of the reviewers in Apple's app store clearly love a good joke too.

John C Mayer writes “It’s gotten to the point where I exclusively communicate with the outside world via this app. Yo has torn apart every fabric of my being and rebuilt my life from the ground up; I am twice the man I was and living the dream.” Quite. “Yo gives people an outlet for their goodness to be spread unto the world.”

Last week I was asked to write about Slingshot, Facebook's app to rival Snapchat. The main difference is that users need to send a photo before opening a photo they have received. Sound confusing? Yep, me too. All these new apps will need a good bit of time to see if they will amount to anything or if they are, indeed, real.

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 
Werewolf: Katniss Joins The News Team

From the outset, the Hunger Games series has dwelt obsessively on the ways that media images infiltrate our public and personal lives... From that grim starting point, Mockingjay Part One takes the process a few stages further. There is very little of the film that does not involve the characters (a) being on screens (b) making propaganda footage to be screened and (c) reacting to what other characters have been doing on screens. More>>

ALSO:

Scoop Review Of Books: Ko Witi Te Kaituhituhi

Witi Ihimaera, the distinguished Māori author and the first Māori to publish a book of short stories and a novel, has adopted a new genre with his latest book. But despite its subtitle, this book is a great deal more than a memoir of childhood. More>>

Werewolf: Rescuing Paul Robeson

Would it be any harder these days, for the US government to destroy the career of a famous American entertainer and disappear them from history – purely because of their political beliefs? You would hope so. In 1940, Paul Robeson – a gifted black athlete, singer, film star, Shakespearean actor and orator – was one of the most beloved entertainers on the planet. More>>

ALSO:

"Not A Competition... A Quest": Chapman Tripp Theatre Award Winners

Big winners on the night were Equivocation (Promising Newcomer, Best Costume, Best Director and Production of the Year), Kiss the Fish (Best Music Composition, Outstanding New NZ Play and Best Supporting Actress), and Watch (Best Set, Best Sound Design and Outstanding Performance). More>>

ALSO:

Film Awards: The Dark Horse Scores Big

An inspirational film based on real life Gisborne speed-chess coach An inspirational film based on real life Gisborne speed-chess coach Genesis Potini, made all the right moves to take out top honours along with five other awards at the Rialto Channel New Zealand Film Awards - nicknamed The Moas. More>>

ALSO:

Theatre: Ralph McCubbin Howell Wins 2014 Bruce Mason Award

The Bruce Mason Playwriting Award was presented to Ralph McCubbin Howell at the Playmarket Accolades in Wellington on 23 November 2014. More>>

ALSO:

One Good Tern: Fairy Tern Crowned NZ Seabird Of The Year

The fairy tern and the Fiji petrel traded the lead in the poll several times. But a late surge saw it come out on top with 1882 votes. The Fiji petrel won 1801 votes, and 563 people voted for the little blue penguin. More>>

Music Awards: Lorde Reigns Supreme

Following a hugely successful year locally and internationally, Lorde has done it again taking out no less than six Tuis at the 49th annual Vodafone New Zealand Music Awards. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news