Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


New research shows traditional media still prevail

9 July 2014

Where are the audiences? New research shows traditional media still prevail

New research commissioned by NZ On Air confirms the majority of New Zealanders are still consuming traditional broadcast media - linear television and live radio - every day. However music audiences and the young are leading the charge to digital platforms.

In the first independent, publicly available New Zealand research across media types, Colmar Brunton surveyed 1,400 New Zealanders aged 15-plus in April this year about what media they consumed “yesterday.”

“Today most of us carry a screen in our pockets and have multiple devices in our homes for consuming media. As the main funder of local content we wanted to know if the chatter about viewers turning off mainstream media and tuning in to online media was true,” says NZ On Air Chief Executive Jane Wrightson.

The survey found 83% of respondents watched live television daily, while 67% listened to live radio and both for a considerable amount of time each day – more than any other media.

12% of viewers used one of the broadcasters’ On Demand websites to watch a broadcast programme when it suited them, while 6% use overseas online TV sites such as Netflix, BBC iPlayer, and Hulu.

Predictably, it’s among the younger generation that the online move is most obvious. While 76% of 15 – 24 year olds watched linear television daily, 66% also watched videos online (Youtube or Vimeo) the previous day.

While radio is still popular, music is moving online faster than other content, and young people are leading the charge.

When asked where they became aware of new music, 60% of all respondents said on the radio, 36% said via streaming services such as Spotify, Youtube and Soundcloud.

Among 15-24 year olds the latter figure jumps to 67%. Newer market entrants Spotify and iHeartRadio have already achieved a weekly reach of 12% and 5% respectively.

“NZ On Air has always said that we will go where the audiences are. By and large, the audiences are still in front of the television or listening to radio, but they are consuming all sorts of other media as well,” says Ms Wrightson.

“With music it is clear that if not a ‘revolution’, then certainly a fast-moving ‘evolution’ is taking place. For this reason we are increasingly shifting our music promotions focus to online platforms, to ensure that people looking for NZ music online can easily find what they enjoy.”

Other online content such as webseries still have a small audience. This is an area NZ On Air will continue to take a close interest in, given the opportunities for innovation and experimentation.

NZ On Air intends to repeat the research at intervals to show trends over time.

The full research report “Where are the audiences?” is available at www.nzonair.govt.nz/research

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Scoop Review Of Books: From Here And There

Being Chinese: A New Zealander’s Story
by Helene Wong.
This is the fascinating story of Helene Wong, born in 1949 in Taihape to Chinese parents: her mother, born soon after her parents migrated here, and her father, born in China but sent to relatives in Taihape at seven to get an education in English. More>>

Chiku: Hamilton Zoo's Baby Chimpanzee Named

Hamilton Zoo has named its three-month-old baby chimpanzee after a month-long public naming competition through the popular zoo’s website. The name chosen is Chiku, a Swahili name for girls meaning "talker" or "one who chatters". More>>

Game Over: Trans-Tasman Netball League To Discontinue

Netball Australia and Netball New Zealand have confirmed that the existing ANZ Championship format will discontinue after the current 2016 season, with both organisations to form national netball leagues in their respective countries. More>>

NZSO Review: Stephen Hough Is Perfection-Plus

He took risks, and leant into the music when required. But you also felt that every moment of his playing made sense in the wider picture of the piece. Playing alongside him, the NZSO were wonderful as ever, and their guest conductor, Gustavo Gimeno, coaxed from them a slightly darker, edgier sound than I’m used to hearing. More>>

ALSO:

Howard Davis Review: King Lear At Circa

In order to celebrate it's 40th birthday, it is perhaps fitting that Circa Theatre should pick a production of 'King Lear,' since it's also somewhat fortuitously Shakespeare's 400th anniversary. If some of the more cerebral poetry is lost in Michael Hurst's streamlined, full throttle production, it's more than made up for by plenty of lascivious violence designed to entertain the groundlings. More>>

Scoop Review Of Books: Tauranga Books Festival

Escape to Tauranga for Queen’s Birthday weekend and an ideas and books-focused festival that includes performance, discussion, story-telling, workshops and an Italian-theme morning tea. More>>

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news