Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


New research shows traditional media still prevail

9 July 2014

Where are the audiences? New research shows traditional media still prevail

New research commissioned by NZ On Air confirms the majority of New Zealanders are still consuming traditional broadcast media - linear television and live radio - every day. However music audiences and the young are leading the charge to digital platforms.

In the first independent, publicly available New Zealand research across media types, Colmar Brunton surveyed 1,400 New Zealanders aged 15-plus in April this year about what media they consumed “yesterday.”

“Today most of us carry a screen in our pockets and have multiple devices in our homes for consuming media. As the main funder of local content we wanted to know if the chatter about viewers turning off mainstream media and tuning in to online media was true,” says NZ On Air Chief Executive Jane Wrightson.

The survey found 83% of respondents watched live television daily, while 67% listened to live radio and both for a considerable amount of time each day – more than any other media.

12% of viewers used one of the broadcasters’ On Demand websites to watch a broadcast programme when it suited them, while 6% use overseas online TV sites such as Netflix, BBC iPlayer, and Hulu.

Predictably, it’s among the younger generation that the online move is most obvious. While 76% of 15 – 24 year olds watched linear television daily, 66% also watched videos online (Youtube or Vimeo) the previous day.

While radio is still popular, music is moving online faster than other content, and young people are leading the charge.

When asked where they became aware of new music, 60% of all respondents said on the radio, 36% said via streaming services such as Spotify, Youtube and Soundcloud.

Among 15-24 year olds the latter figure jumps to 67%. Newer market entrants Spotify and iHeartRadio have already achieved a weekly reach of 12% and 5% respectively.

“NZ On Air has always said that we will go where the audiences are. By and large, the audiences are still in front of the television or listening to radio, but they are consuming all sorts of other media as well,” says Ms Wrightson.

“With music it is clear that if not a ‘revolution’, then certainly a fast-moving ‘evolution’ is taking place. For this reason we are increasingly shifting our music promotions focus to online platforms, to ensure that people looking for NZ music online can easily find what they enjoy.”

Other online content such as webseries still have a small audience. This is an area NZ On Air will continue to take a close interest in, given the opportunities for innovation and experimentation.

NZ On Air intends to repeat the research at intervals to show trends over time.

The full research report “Where are the audiences?” is available at www.nzonair.govt.nz/research

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Eddie Izzard: UK Comedy Legend Returns

Hailed as one of the foremost stand up comedians of his generation. Star of stage and screen. Tireless supporter of charity. Runner. Political campaigner. Fashion Icon... February 2015, Eddie Izzard will bring his massive FORCE MAJEURE world tour to New Zealand with tickets going on sale at 10am on Tuesday 28th October. More>>

Festival Starts 28 Oct: Improv Fest Makes Up New Show

For any other festival, finding out less than two weeks from showtime that half the cast of a programmed show can’t make it to New Zealand would be a nightmare. Instead, the New Zealand Improv Festival Director Jennifer O’Sullivan saw an opportunity ... More>>

NZ Music Awards Finalists: Lorde, Sol3 Mio Top 2014 Tuis Charge

Lorde has taken the music world by storm during the past year and she co-leads the 2014 Tui charge with five finalist spots. Joining her is newcomer family opera trio, Sol3 Mio. They are followed closely by Ladi6 and David Dallas, both up for four awards each. More>>

From 'Luther' Creator: Major New Zealand Crime Series For BBC

Libertine Pictures and writer Neil Cross have teamed up with leading international TV producer Carnival Films to develop a major new crime series set in Rotorua. Libertine will develop the contemporary drama series with Carnival, producer of internationally-acclaimed British period drama Downton Abbey, for the BBC. More>>

ALSO:

Family Statement: Death Of Ewen Gilmour

“Ewen was a much loved and cherished member of our family, he was a larger than life character and by his very nature was kind, generous and always giving of his time to those who asked for his help." More>>

ALSO:

Auckland: St. Jerome's Laneway Festival - Line-Up Announced

Traversing seven cities and three countries, the festival has well and truly settled into its home in each state. From the grassy knolls and towering silos at home in Auckland, to the sparkling backdrop of the Maribyrnong... More>>

Scoop Review Of Books: No Longer An Island

Simon Nathan reviews 'Zealandia: Our Continent Revealed': The idea that New Zealand is part of a large submerged continent is not new... There was renewed interest in the extent of offshore New Zealand from the 1970s onwards with the start of offshore drilling for oil and gas, and this was given impetus by a UN agreement which allowed countries to claim an Extended Continental Shelf (ECS). More>>

Art: Simon Denny Recreates Kim Dotcom’s Personal Effects

Who owns what? How has the internet changed our relation to the world? These are two of the many questions Simon Denny raises in the latest exhibition at the Adam Art Gallery, opening on Saturday 4 October. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news