Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


Sun and sand key to Kiwi happiness

Sun and sand key to Kiwi happiness


Expedia Fly and Flop Report uncovers how much Kiwis really love the beach


· Beach holidays seen as necessity rather than a luxury
· Double digit increase in Kiwis taking beach vacations – up more than a quarter
· Kiwis willing to give up their morning coffee for more sun and sand

Sunny, sandy beach breaks have been revealed as a key ingredient to unlocking Kiwi bliss. Expedia’s annual Fly and Flop Report shows 60% of Kiwis believe that taking a beach holiday strongly influences their happiness.

The global survey of 11,165 participants across 24 countries exposes beach holiday habits around the world and shows globally beach vacations aren’t seen as a luxury but as a necessity with more than 56% worldwide taking a beach vacation in the past 12 months.

When it comes to future vacation plans, despite ranking below the global average of 75%, almost two thirds of Kiwis (66%) are planning a beach getaway in the next 12 months, highlighting a year-on-year increase of 26% on the same insight in 2013.

Commenting on the findings, Expedia’s Louise Crompton said: “Living in a culture renowned for its sun, sand and surf, it’s not surprising that Kiwis, compared to global standards, are more active when they hit the beach.”


When we go and why
· In line with the southern hemisphere summer holidays, Christmas / New Year is the most popular time for Kiwis to take a beach holiday
· A typical holiday for New Zealanders is less than seven nights (in line with the global average), with 3 - 4 days proving to be the most popular length of beach holiday
· The top three influential sources contributing to where we go for a beach holiday are:

o Word of mouth
o Desire to visit a new destination
o Travel reviews

What Kiwis get up to at the beach
· Kiwi’s like to stay active and social. Compared to the global average, Kiwi’s participate more in the following activities when on a beach holiday:
o Walking – NZ 77% (Global– 70%)
o Swimming – NZ 68% (Global– 65%)
o Reading – NZ 61% (Global– 53%)
o Drinking alcohol – NZ 48% (Global – 39%)
o Water Sports - NZ 26% (Global – 21%)

International beach hot-spots
· Kiwis like to stay close to home with Australia, Fiji and the Cook Islands topping our international beach holiday destinations

Spend & Sacrifice
· Nearly a quarter (23%) of Kiwis would sacrifice their morning coffee or tea purchase for an entire month in order to get an extra beach holiday each year
· Globally, 24% of people would work weekends for a month
· Fundamental holiday essentials dictate where we allocate our holiday funds
o Flights (24%) - the highest allocation globally
o Accommodation (23%)
o Food (18%)
o Shopping and souvenirs (7%)
o Excursions, tours, events (6%)

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

NZ On Air TV Funding: More Comedy Comes Out Of The Shadows

Paranormal Event Response Unit is a series conceived by Jemaine Clement and Taika Waititi as a TV spin-off from their highly acclaimed feature film What We Do In The Shadows. More>>

ALSO:

Mars News: Winners Announced For The 2016 Apra Silver Scroll Awards

Wellington singer-songwriter and internationally acclaimed musician Thomas Oliver has won the 2016 APRA Silver Scroll Award with his captivating love song ‘If I Move To Mars’. More>>

ALSO:

Scoop Review Of Books: Salt River Songs by Sam Hunt

Colin Hogg, a longtime comrade of Sam, writes in his Introduction that, ‘There is a lot of death in this collection of new poems by my friend Sam Hunt. It’s easier to count the poems here that don’t deal with the great destroyer than it is to point to the ones that do.’ More>>

Electronica: Restoring The World’s First Recorded Computer Music

University of Canterbury Distinguished Professor Jack Copeland and UC alumni and composer Jason Long have restored the earliest known recording of computer-generated music, created more than 65 years ago using programming techniques devised by Alan Turing. More>>

ALSO:

Scoop Review Of Books: Almost Getting Away With Murder

The Black Widow by Lee-Anne Cartier: Lee-Anne Cartier is the sister of the Christchurch man found to have been murdered by his wife, Helen Milner, after an initial assumption by police that his death, in 2009, was suicide. More>>

Howard Davis: Triple Echo - The Malevich/Reinhardt/Hotere Nexus

Howard Davis: The current juxtaposition of works by Ralph Hotere and Ad Reinhardt at Te Papa perfectly exemplifies Jean Michel Massing's preoccupation with the transmigration of imagery in a remarkable triple echo effect... More>>

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news