Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search


Sun and sand key to Kiwi happiness

Sun and sand key to Kiwi happiness

Expedia Fly and Flop Report uncovers how much Kiwis really love the beach

· Beach holidays seen as necessity rather than a luxury
· Double digit increase in Kiwis taking beach vacations – up more than a quarter
· Kiwis willing to give up their morning coffee for more sun and sand

Sunny, sandy beach breaks have been revealed as a key ingredient to unlocking Kiwi bliss. Expedia’s annual Fly and Flop Report shows 60% of Kiwis believe that taking a beach holiday strongly influences their happiness.

The global survey of 11,165 participants across 24 countries exposes beach holiday habits around the world and shows globally beach vacations aren’t seen as a luxury but as a necessity with more than 56% worldwide taking a beach vacation in the past 12 months.

When it comes to future vacation plans, despite ranking below the global average of 75%, almost two thirds of Kiwis (66%) are planning a beach getaway in the next 12 months, highlighting a year-on-year increase of 26% on the same insight in 2013.

Commenting on the findings, Expedia’s Louise Crompton said: “Living in a culture renowned for its sun, sand and surf, it’s not surprising that Kiwis, compared to global standards, are more active when they hit the beach.”

When we go and why
· In line with the southern hemisphere summer holidays, Christmas / New Year is the most popular time for Kiwis to take a beach holiday
· A typical holiday for New Zealanders is less than seven nights (in line with the global average), with 3 - 4 days proving to be the most popular length of beach holiday
· The top three influential sources contributing to where we go for a beach holiday are:

o Word of mouth
o Desire to visit a new destination
o Travel reviews

What Kiwis get up to at the beach
· Kiwi’s like to stay active and social. Compared to the global average, Kiwi’s participate more in the following activities when on a beach holiday:
o Walking – NZ 77% (Global– 70%)
o Swimming – NZ 68% (Global– 65%)
o Reading – NZ 61% (Global– 53%)
o Drinking alcohol – NZ 48% (Global – 39%)
o Water Sports - NZ 26% (Global – 21%)

International beach hot-spots
· Kiwis like to stay close to home with Australia, Fiji and the Cook Islands topping our international beach holiday destinations

Spend & Sacrifice
· Nearly a quarter (23%) of Kiwis would sacrifice their morning coffee or tea purchase for an entire month in order to get an extra beach holiday each year
· Globally, 24% of people would work weekends for a month
· Fundamental holiday essentials dictate where we allocate our holiday funds
o Flights (24%) - the highest allocation globally
o Accommodation (23%)
o Food (18%)
o Shopping and souvenirs (7%)
o Excursions, tours, events (6%)


© Scoop Media

Culture Headlines | Health Headlines | Education Headlines


Scoop Review Of Books: Worldly And Unworldly

"Being Magdalene" by Fleur Beale The situations shown in this youth novel are shocking, scary, and very moving as we experience Magdalene’s struggle to be a perfect girl as defined by the cruel and unreasonable leader of “The Children of the Faith”, as she moves reluctantly into young womanhood. More>>

Whistle Stop: Netball NZ To Implement New INF Rules

Netball New Zealand (NNZ) will implement the new Official Rules of Netball, as set down by the International Netball Federation (INF), from January 1, 2016. Key changes include the elimination of whistle following a goal, amendments to injury time and changes to setting a penalty. More>>


Scoop Review Of Books: Waiata Aroha

Vaughan Rapatahana on Chappy by Patricia Grace: With this eminently readable novel Patricia Grace returns to the full-length fiction stage after a hiatus of ten years. More>>

'Ithaca' At Q Theatre: Introducing NZ's World Class Cirque Troupe

NZ’s very own cirque troupe is set to become a household name with the premier of its adaptation of Homer’s Odyssey having secured a key season in Auckland. More>>

Music Awards: The Tuis Are Broody This Year

Topping off a sensationally eventful year both at home and internationally, Nelson born brother-sister duo Broods has taken home four Tuis from this year’s 50th annual Vodafone New Zealand Music Awards. More>>


Sport: Richie McCaw Retires From Rugby

Richie McCaw has today confirmed he is hanging up his boots and retiring from professional rugby. The 34-year-old All Blacks captain and most capped All Black of all time has drawn the curtain on his stunning international career which started in Dublin 14 years ago, almost to the day, and ended in London last month when he hoisted the Webb Ellis Cup aloft for the second time. More>>


John McBeth: On Jonah Lomu

For many New Zealanders, the enormity of Jonah Lomu's reputation will have come as a surprise... His deeds were watched and enthused over by movie stars and musicians, politicians and superstars from other codes. He reached into the lives and homes of millions and mixed with famous people most New Zealanders would only have read about. More>>


Get More From Scoop



Search Scoop  
Powered by Vodafone
NZ independent news