Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 

Sun and sand key to Kiwi happiness

Sun and sand key to Kiwi happiness


Expedia Fly and Flop Report uncovers how much Kiwis really love the beach


· Beach holidays seen as necessity rather than a luxury
· Double digit increase in Kiwis taking beach vacations – up more than a quarter
· Kiwis willing to give up their morning coffee for more sun and sand

Sunny, sandy beach breaks have been revealed as a key ingredient to unlocking Kiwi bliss. Expedia’s annual Fly and Flop Report shows 60% of Kiwis believe that taking a beach holiday strongly influences their happiness.

The global survey of 11,165 participants across 24 countries exposes beach holiday habits around the world and shows globally beach vacations aren’t seen as a luxury but as a necessity with more than 56% worldwide taking a beach vacation in the past 12 months.

When it comes to future vacation plans, despite ranking below the global average of 75%, almost two thirds of Kiwis (66%) are planning a beach getaway in the next 12 months, highlighting a year-on-year increase of 26% on the same insight in 2013.

Commenting on the findings, Expedia’s Louise Crompton said: “Living in a culture renowned for its sun, sand and surf, it’s not surprising that Kiwis, compared to global standards, are more active when they hit the beach.”


When we go and why
· In line with the southern hemisphere summer holidays, Christmas / New Year is the most popular time for Kiwis to take a beach holiday
· A typical holiday for New Zealanders is less than seven nights (in line with the global average), with 3 - 4 days proving to be the most popular length of beach holiday
· The top three influential sources contributing to where we go for a beach holiday are:

o Word of mouth
o Desire to visit a new destination
o Travel reviews

What Kiwis get up to at the beach
· Kiwi’s like to stay active and social. Compared to the global average, Kiwi’s participate more in the following activities when on a beach holiday:
o Walking – NZ 77% (Global– 70%)
o Swimming – NZ 68% (Global– 65%)
o Reading – NZ 61% (Global– 53%)
o Drinking alcohol – NZ 48% (Global – 39%)
o Water Sports - NZ 26% (Global – 21%)

International beach hot-spots
· Kiwis like to stay close to home with Australia, Fiji and the Cook Islands topping our international beach holiday destinations

Spend & Sacrifice
· Nearly a quarter (23%) of Kiwis would sacrifice their morning coffee or tea purchase for an entire month in order to get an extra beach holiday each year
· Globally, 24% of people would work weekends for a month
· Fundamental holiday essentials dictate where we allocate our holiday funds
o Flights (24%) - the highest allocation globally
o Accommodation (23%)
o Food (18%)
o Shopping and souvenirs (7%)
o Excursions, tours, events (6%)

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 
Howard Davis: 'Dunkirk'

The British have an extraordinary penchant for celebrating catastrophic military defeats. It is not only the Battle of Hastings, the Charge of the Light Brigade, and Gallipoli that have become immortalized in prose, poetry, and movies ...
More>>

Conservation: Gecko Stolen From DOC Visitor Centre

A long-term resident at the Fiordland National Park Visitor Centre has been stolen. The Marlborough green gecko was reported missing on 19 July. More>>

Scoop Review Of Books: Rare Ingredients

When I heard Kiazim was publishing a cookbook, I jumped at the opportunity... I was back in New Zealand, but how hard could it be to create Turkish-Cypriot cuisine on the opposite side of the world? Well, it turns out — pretty damn hard. More>>

Remembrance: British Memorial Design Revealed

After years of work with Weta Workshop, the British High Commission has revealed the final design of the United Kingdom’s presence in Pukeahu National War Memorial Park. More>>

Scoop Review Of Books: The Whole Intimate Mess

Alison McCulloch: Walker’s account of what she went through is harrowing and intimate, and, at risk of sounding trite, very brave. More>>

Howard Davis: The Kuijken String Quartet

Chamber Music New Zealand has scored another coup with the Kuijken String Quartet's current tour of New Zealand. As the co-founder of both La Petite Bande in 1972 and the Kuijken String Quartet in 1986, Sigiswald Kuijken is internationally recognized ... More>>

 
 
 
 
 

LATEST HEADLINES

  • CULTURE
  • HEALTH
  • EDUCATION
 
 
  • Wellington
  • Christchurch
  • Auckland