Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


The Big Latch On 2014

Public Breastfeeding Demonstration Celebrates Ten Years

The Big Latch On 2014

Women all over New Zealand will join forces in celebration of breastfeeding, taking part in The Big Latch On, the 2nd and 3rd of August.

The Women’s Health Action initiative - now in its 10th year - will see thousands of women from different cultures and backgrounds simultaneously breastfeeding their babies in public events nationwide.
Women’s Health Action Maternal and Child Health promoter, Isis McKay says The Big Latch On is all about celebrating and supporting breastfeeding women.

“84.4 percent of babies born in a New Zealand hospital are exclusively breastfed on discharge, a figure which puts us among the top in the OECD. This figure drops dramatically after six weeks and by the time the baby is six months, less than 20 percent of women are exclusively breastfeeding - which is one of the lowest rates in the OECD.

“Recognising that lack of support is one of the biggest hurdles to women continuing to breastfeed, The Big Latch On aims to celebrate this health-giving, mother – child bond with a massive public and on-line display.”

To mark the event’s decade anniversary, Women’s Health Action has initiated a virtual Big Latch On. For the first time, women can take part by posting a breastfeeding selfie to #biglatchonNZ www.facebook.com/biglatchonNZ.

“There is evidence that women increase their internet use by up to 45 percent after becoming mothers and if they’re back at work or unable to make it to a physical Big Latch On, this on-line option may work for them.

“We encourage all breastfeeding women and their whanau, partners and friends to take part in either their local Big Latch On, or by posting a breastfeeding photo online via #biglatchonNZ.”

In 2013 more than 130 breastfeeding events were held in venues throughout New Zealand. Each event is unique; shaped to fit each community’s ethos and culture.

“From a maternal gathering on a pig farm, to en-masse marae sit-ins, we’ve even had women taking part 30,000 feet in the air; an in-flight Big Latch On!

“We’re hoping for a record turnout of women, babies and supporters to celebrate ten years of The Big Latch On in New Zealand,” says Ms McKay.

The Kiwi non-profit organisation’s initiative has taken off internationally and is now run in 28 countries worldwide. Last year 14,536 babies took part in The Big Latch On events around the world.
The event has changed in focus over the ten years.

“Breastfeeding in public was still stigmatised ten years ago, so back then, The Big Latch On was fairly controversial. Our aim then was about gaining acceptance.

“While attitudes have changed, it is clear from the statistics that we need to keep reducing the barriers for women to be able to breastfeed for longer,” says Ms McKay.

To find out where your nearest Big Latch On event is being held go to www.biglatchon.org.nz

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

NZ on Air: More Funding For TV Captions To Increase Access

More funding for TV captions to increase access NZ On Air has increased funding to provide more captions and audio description on television programmes for the hearing and sight impaired. More>>

Music: So Laid Back Country China Album Release

On Friday night, So Laid Back Country China held a gig at Meow for the release of their new album With Knees of Honey in Goodbye Canyon. I briefly spoke with Harriet lead vocals, keyboard) and Michael (lead vocals, guitar) before the gig More>>

Art: Wellington Region Celebrates Matariki

Eight Wellington museums and galleries have joined forces to present a major programme of exhibitions and events to celebrate Matariki 2015, the Māori New Year. The Wellington Matariki Festival will host more than 60 free events and activities between Saturday ... More>>

Wellington: TEDxWellingtonWomen Speakers Unveiled

The lineup is announced today for the highly anticipated upcoming event TEDxWellingtonWomen. Speakers include local women and men who have lived extraordinary lives and have ideas worth spreading. More>>

Culture: RNZB Showcases NZ Artists With Two World Premieres

The Royal New Zealand Ballet’s mixed bill Salute - Remembering WW1 which opens on 22 May will showcase the talents of New Zealand artists working at the top of their field. More>>


Books: Witi Ihimaera To Address ‘State Of NZ Literature’at Festival

6 May 2015 MEDIA RELEASE Witi Ihimaera to Address ‘State of NZ Literature’ at Dunedin Writers and Readers Festival The New Zealand Book Council has chosen the 2015 Dunedin Writers and Readers Festival as the stage for its annual address, which ... More>>

Culture: Historic Māori Portraits Travel To The Czech Republic

Image credit: Gottfried Lindauer, Wahanui Reihana Te Huatare, oil on canvas, Auckland Art Gallery Toi o Tāmaki, gift of Mr H E Partridge, 1915 More>>

Art: Something Felt, Something Shared - Enjoy

Gabrielle Amodeo, Ruby Joy Eade, Clare McLean, Kalya Ward Curated by Emma Ng May 7 – 30, 2015 Opening: Wednesday May 6, 5.30pm Strange frequencies are channelled through personal narratives and poetic placeholders in Something felt, something ... More>>

Culture: Pukeahu Park ANZAC Day Commemoration 2015

Pukeahu Park ANZAC Day Commemoration 2015 Images from New Zealand Defence Force Click for big version A bugler plays The Last Post Click for big version A View from the top of the Carillion Click for big version Faces old and young Click for big ... More>>

Television: MediaWorks Announces Dancing With The Stars Hosts

MediaWorks and BBC Worldwide ANZ are delighted to announce host Dominic Bowden alongside co-host Sharyn Casey for the hit series Dancing with the Stars. More>>

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news