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50 week Māori language campaign begins āpōpō

He Putanga Pāpāho

Ka tīmata te kōkiri reo Māori 50 wiki āpōpō

20 o Hōngongoi 2014

Hei te Mane 21 Hōngongoi tīmata ai te kōkiri 50 wiki hei ako i ngā kupu Māori 50 ki ngā tāngata katoa o Aotearoa.

Ka tīmata te kōkiri āpōpō mā te tāpae i te kupu Māori ‘āpōpō’, he ngāwari te whakauru ki ngā huarere me ngā rongo kōrero o te wā.

He kōkiri ‘Te Kupu o te Wiki’ nā Te Taura Whiri i te Reo Māori (the Māori Language Commission). Ko te whāinga o te kōkiri he whakamana i ngā tāngata o Aotearoa kia whakapiki i te maha o ā rātou kupu Māori i roto i te tau, kotahi kupu te nekehanga whakamua.

E ai ki a Pita Paraone, Tumuaki Kairīwhi mō te Taura Whiri “Kua tupu mai ētahi mahi kōtui ātaahua i raro i tēnei kōkiri”. “Kua mahi tahi mātou ki te hanga ‘tāhuhu’ e taea ai te ako ngā kupu, ā, he ngāwari, he wātea ngā mahi ki te katoa.”

“Ko ngā kupu i kōwhiria he hāngai ki ngā mahi o ia rā. E pā ana ngā kupu ki te hākinakina, ki te kai, ki te mahi, ki te haere me ngā mahi o ia rā.”

Ahakoa ka ako ia tangata i ngā kupu 50 noa iho, ka tino piki te mōhiotanga o te hapori ki te reo Māori i roto i ngā marama 12. Kua tāpiritia e mātou ētahi kupu 50 ki te rārangi kupu a te motu.

E ākina ana ngā tāngata o Aotearoa kia whakamahi haere i ngā kupu i muri i te ako. Inā koa, kua whakapā atu a Te Taura Whiri i te Reo Māori ki te MetService me ngā kaiwhakaatu i te huarere i te pouaka whakaata, me kore rātou e whakaae ki te whakahua i te kupu ‘āpōpō’ i roto i ā rātou whakapuaki ia ra, ia rā.

Ētahi atu kōrero:

- Ka puta ētahi whakatairanga pouaka whakaata 50, kotahi ia wiki, i Whakaata Māori. He mea tautoko e NZ Post.

- Ka whakaputa a Stan Walker i tana waiata tuatahi ki te reo Māori me te mahi tahi ki a Maisey Rika, rātou ko Troy Kingi ko Ria Hall.

- E 50 ngā kōnae oro i hangai mō ngā whakapuaki nei hei āwhina i te whakahuahua, nā Te Reo Irirangi o Aotearoa i hanga.

- Ka tukua he īmēra mō Te Kupu o te Wiki ki ngā kaituhi mai11,000 ia wiki, ia wiki.

- On twitter: @reomaori #tekupu

Media release

50 week Māori language campaign begins āpōpō

20 July 2014

Monday 21 July marks the beginning of a 50 week campaign to teach 50 Māori words to all New Zealanders.

The campaign begins āpōpō by introducing the Māori word for tomorrow, āpōpō, which can easily be included in weather and news bulletins.

The ‘Te Kupu o te Wiki’ (Word of the Week) campaign is led by Te Taura Whiri i te Reo Māori, the Māori Language Commission. The campaign aims to enable New Zealanders to increase their Māori vocabulary over a year, one kupu Māori at a time.

“We’ve developed some great partnerships through this campaign,” says Pita Paraone, Acting CE for the Commission. “Together we’ve built an ‘infrastructure’ to make learning the words easy and accessible.”

“The words we’ve chosen are relevant to day to day life. The kupu relate to sports, food, work, travel and everyday activities.”

While each participant will learn 50 words, there will be a significant increase in knowledge of te reo Māori in the community over 12 months. We’re adding 50 terms to our national vocabulary.

After each week, New Zealanders are encouraged to continue to use each kupu. For example, the Commission has approached MetService and television weather presenters to make ‘āpōpō’ a permanent part of their daily weather forecasts.

Further information:

- 50 television ads to screen, one per week, on Māori Television. Sponsored by NZ Post.

- Stan Walker to release his first waiata in te reo Māori in collaboration with Maisey Rika, Troy Kingi and Ria Hall.

- 50 audio files produced with sample sentences to assist pronunciation, produced by Radio New Zealand.

- Te Kupu o te Rā to email Te Kupu o te Wiki each week to over 11,000 subscribers.

- On twitter: @reomaori #tekupu

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