Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


Ultimate selfies to hit South Island slopes

23 July 2014

Ultimate selfies to hit South Island slopes

Holiday makers will be able to share a unique video of themselves in some of the South Island’s most picturesque locations, thanks to Tourism New Zealand’s latest campaign to target Australian travellers.

Launched with the support of regional tourism operators, the new campaign will see a drone (a remote controlled flying camera), travel around iconic South Island locations and ski fields.

The drone will give visitors the chance to capture an eight second video of themselves which they can instantly share with their friends on social media using the hashtag #NZDronie.

A play on the "selfie" phenomenon, a "dronie" is a new trend emerging globally that uses a flying camera to take videos from the sky.

The #NZDronie will be hitting New Zealand’s ski fields including Cardrona, Coronet Peak, Mt Hutt, Mt Cook, as well as Queenstown and Lake Tekapo from 24 July to 30 July 2014.

Tourism New Zealand’s General Manager Australia Tony Saunders says, “We are excited to be the first country to launch the new #NZDronie on its ski slopes and hope it will add another dimension to the way people share their holiday memories.

“Word of mouth is an incredibly powerful tool in sharing experiences and the campaign aims to maximise visitors’ use of social channels to share the New Zealand winter experience even further.”

Holiday goers are being encouraged to share their “dronies” using social media with daily prizes up for grabs including double ski passes and off mountain winter experiences.

Tourism New Zealand has been working to promote New Zealand’s world class winter experiences in Australia, through its ‘More magic in everyday’ campaign. In June it brought Australia’s top morning show ‘Sunrise’ to Queenstown where they broadcast live for two days and delivered significant coverage.

Australia is New Zealand's largest international visitor market for ski and snow visitors, with approximately 15 per cent of Australian visitors skiing while on holiday in New Zealand.

More information about where #NZDronies can be found, including a video demonstrating how it works, is available on Tourism New Zealand’s 100% Pure New Zealand Instagram (instagram.com/purenewzealand) and Facebook (facebook.com/purenewzealand) pages.

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Shipped On A Bottle: Young Change-Makers Take To The Sea On Plastic Bottle Kayaks

With the aim of harnessing innovative design to construct kayaks solely from recycled materials, the “waste positive” project Plastic Bottle Kayak brings adventure into Kiwi classrooms. The call is out now for classrooms to send in messages and artwork to be inserted into the bottles. More>>

TV3 Video: Auckland Arts Festival Kicks Off

The Auckland Arts Festival kicks off March 4, with artists from New Zealand and all over the world on show. More>>

ALSO:

Te Matatini: Minister Applauds National Kapa Haka Festival

Education Minister Hekia Parata wishes the best of luck to everyone involved in this week’s national kapa haka festival, Te Matatini, in Christchurch. “Te Matatini showcases the very best of Māori performing arts talent. It’s a celebration of identity, language and culture at the highest level and I’m looking forward to being amongst it,” says Ms Parata. More>>

ALSO:

Kiwi Pride: Accolades For Film About Man Who Falls In Love With A Stick

A short animated film written and directed by New Zealand born Matthew Darragh has been selected for the Courts des îles, International Festival of Short Fiction Films. More>>

ALSO:

Anniversaries: Vivid Memories Four Years After Christchurch Quake

Four years ago, an earthquake that would change the lives of thousands shook Christchurch at 12.51 p.m. More>>

ALSO:

Environment 'n' Conservation: Slash Meets Tāne The Tuatara

Rock and Roll superstar and former Guns 'n' Roses guitarist Slash visited Zealandia Ecosanctuary along with collaborating band Myles Kennedy and the Conspirators. More>>

Canterbury Quakes: Feedback Sought On Short-Listed Memorial Designs

Six short-listed designs for the Canterbury Earthquake Memorial have been released for public input... The Memorial will honour the victims of Canterbury’s earthquakes and acknowledge the suffering of all those who lived through them as well as the heroism of those who participated in the rescue and recovery operations. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news