Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


Ultimate selfies to hit South Island slopes

23 July 2014

Ultimate selfies to hit South Island slopes

Holiday makers will be able to share a unique video of themselves in some of the South Island’s most picturesque locations, thanks to Tourism New Zealand’s latest campaign to target Australian travellers.

Launched with the support of regional tourism operators, the new campaign will see a drone (a remote controlled flying camera), travel around iconic South Island locations and ski fields.

The drone will give visitors the chance to capture an eight second video of themselves which they can instantly share with their friends on social media using the hashtag #NZDronie.

A play on the "selfie" phenomenon, a "dronie" is a new trend emerging globally that uses a flying camera to take videos from the sky.

The #NZDronie will be hitting New Zealand’s ski fields including Cardrona, Coronet Peak, Mt Hutt, Mt Cook, as well as Queenstown and Lake Tekapo from 24 July to 30 July 2014.

Tourism New Zealand’s General Manager Australia Tony Saunders says, “We are excited to be the first country to launch the new #NZDronie on its ski slopes and hope it will add another dimension to the way people share their holiday memories.

“Word of mouth is an incredibly powerful tool in sharing experiences and the campaign aims to maximise visitors’ use of social channels to share the New Zealand winter experience even further.”

Holiday goers are being encouraged to share their “dronies” using social media with daily prizes up for grabs including double ski passes and off mountain winter experiences.

Tourism New Zealand has been working to promote New Zealand’s world class winter experiences in Australia, through its ‘More magic in everyday’ campaign. In June it brought Australia’s top morning show ‘Sunrise’ to Queenstown where they broadcast live for two days and delivered significant coverage.

Australia is New Zealand's largest international visitor market for ski and snow visitors, with approximately 15 per cent of Australian visitors skiing while on holiday in New Zealand.

More information about where #NZDronies can be found, including a video demonstrating how it works, is available on Tourism New Zealand’s 100% Pure New Zealand Instagram (instagram.com/purenewzealand) and Facebook (facebook.com/purenewzealand) pages.

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Memorabilia: Te Papa Buys Peter Snell Singlet

Te Papa has purchased the singlet worn by Peter Snell at the 1964 Tokyo Olympics at an auction this morning at Cordy’s auction house in Auckland. More>>

ALSO:

Scoop Review Of Books: Women At The Centre

In the first chapter of her epic History of New Zealand Women, Barbara Brookes places a version of the Māori creation story alongside that of the Pākehā colonists, setting the scene for how each society saw women. The contrast is startling. More>>

In Auckland Art Gallery: A Tour Of Duty

I had already started my journey through the exhibited collections when an audio announcement about a guided tour to embark shortly from the foyer was made, I decided to join in. Why not? More>>

Art: ‘Holiday’ Wins IHC Art Awards

An intricate embroidered cushion by Wellington artist Jo-Anne Tapiki has won the 2016 IHC Art Awards and $5000. Jo-Anne started working from IHC’s Arts on High studio in Lower Hutt 18 months ago and this is the first time she has entered the competition. More>>

‘Quasi’: Christchurch Art Gallery Reveals Rooftop Sculpture

Christchurch-born and internationally renowned artist Ronnie van Hout has had a huge hand in Christchurch Art Gallery's latest outdoor installation. More>>

Obituary: Last 28th Maori Battalion A Company Veteran Dies

Charlie Petera, the final surviving member of A-Company of the 28th Maori Battalion has died at his home in Ngataki, Northland last night surrounded by his whanau. He was 91 years old. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news