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Burton: 3rd Annual High Fives Snowboarding Competition

Burton Announces 3rd Annual High Fives Snowboarding Competition Presented by MINI

Burlington, VT, August 4 2014 – Burton Snowboards announced today that the 3rd annual Burton High Fives presented by MINI will take place at Cardrona Alpine Resort, located between Wanaka and Queenstown, New Zealand from September 14th–20th, 2014. High Fives is a truly unique, six-day event that will bring together 60 of the world’s top pro and rookie snowboarders for halfpipe and slopestyle contests, along with adventure-filled, top-secret, off-snow team activities. The invitational event also marks the first of the multi-stop Burton Global Event Series, and the second consecutive year Cardrona will host the competition.

2014 Burton High Fives presented by MINI Competition Schedule:
Monday, September 15th: Off-Snow Team Selection
Tuesday, September 16th: Off-Snow Team Activities
Friday, September 19th: Slopestyle Finals
Saturday, September 20th: Halfpipe Finals

This year, the event will start with a team selection party on September 15th. In true High Fives fashion, the details of the team selection will be kept a secret from the riders until they arrive on-site in New Zealand. On September 16th, the newly formed teams will take part in surprise off-hill activities that will take them through the surrounding Wanaka area. The good times will be captured on video so fans can watch all the action at home.

Next up, the classic snowboarding competition portion of Burton High Fives takes center stage with world-class men’s and women’s slopestyle and halfpipe contests on September 19th and 20th. The field will be packed with the sport’s best riders, including Olympians Stale Sandbech, Ayumu Hirano, Jamie Anderson and Kaitlyn Farrington, plus some of the world’s best up and coming rookies. To celebrate and support New Zealand’s homegrown talent, four Kiwi riders will also be selected to compete in this year’s event. The competition format is best of three runs, and judges will focus on overall impression as riders compete for an USD $80,000 purse prize.

The on-snow portion of the event is free and open to the public. A lift ticket may be required for the best viewing location. For those not in New Zealand, Burton High Fives will be available to watch via an exclusive webcast that will be delayed, allowing for optimal airtimes for fans to watch worldwide. Additionally, the competition will be televised worldwide, so stay tuned for those details.

The Burton High Fives is a World Snowboard Tour 5Star event. For more information, including details on invited athletes, complete television and webcast schedules, as well as daily highlight videos showcasing on and off-snow events, follow the hashtag #BurtonHighFives and go to www.Burton.com/HighFives.

A big thanks to MINI for their support of the 2014 Burton High Fives event.

About Burton
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and has dedicated his life to snowboarding ever since. Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating ground-breaking products, supporting a team of top snowboarders and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the snowboard lifestyle, including snowboards, boots, bindings, outerwear and layering as well as year-round apparel, packs/bags and accessories. Privately held and owned by Jake and his wife, Burton President Donna Carpenter, Burton’s headquarters are in Burlington, Vermont with offices in Austria, Japan, Australia, California, Canada and China. For more information on Burton, head to www.burton.com and follow its line at facebook.com/burtonsnowboards, twitter.com/burtonsnowboard and @burtonsnowboard on Instagram.

About MINI
MINI is involved in action sports around the world through cooperations and sponsoring activities. As a partner of trend-conscious sports, MINI supports young and creative sportspeople and, in so doing, promotes the development of their sport. MINI has been the official presenting partner for the Burton Global Event Series since 2011. For more information, visit www.MINI.com.

About Cardrona Alpine Resort
Cardrona Alpine Resort, located between Wanaka and Queenstown, is a relaxed and family friendly ski area with world-class freestyle facilities. Cardrona has four terrain parks, two halfpipes, a gravity cross course and big air jump. It is home to Australasia’s only World Cup 22-foot halfpipe and World Cup slopestyle course. Cardrona Alpine Resort is a wholly owned subsidiary of Real Journeys, Ltd.

About TTR Pro Snowboarding & World Snowboard Tour
TTR Pro Snowboarding is a non-profit organization that oversees a professional network of events and athletes. Our objective is to develop and showcase the sport of snowboarding through the World Snowboard Tour, while facilitating a fair and open competition environment that includes innovative judging and ranking systems. We encourage riders to develop from rookies into world-class athletes through a 6 Star level rating system; which will be replaced by a new 4-tiered structure from October 2014.

Under the new World Snowboard Tour 2.0, the 4-tiered structure will encompass Elite, International, National, and Regional event levels. Elite events will comprise the WST Pro Series (current working title). The Regional, National, and International levels of the WST 2.0 will make up the WST Qualifying Series (working title). TTR Pro Snowboarding owns the World Snowboard Tour, the TTR World Ranking System and the World Championships of Snowboarding. The World Snowboard Tour includes Halfpipe, Slopestyle and Big Air events, and awards Championship titles in each discipline at the end of each season.

ENDS

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