Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


Four Nations offer RLWC opportunities

MEDIA RELEASE

August 6, 2014

Four Nations offer RLWC opportunities

With Four Nations fever about to hit New Zealand, the year's premier international rugby league event offers an early chance for corporates to get a foot in the door for the 2017 World Cup.

In November, NZ Rugby League will host three games in a series that brings together probably the four best league nations in the world right now - Australia, New Zealand, England and Samoa.

Australia and New Zealand have been awarded co-hosting rights for the next RLWC, and this tournament looms as an important opportunity for everyone in the rugby league community to claim the best seats in the house.

While the next generation of players are vying for spots on the Kiwis roster and cities compete for the prestige of staging World Cup games, the country's top businesses can also gain inside running for prime sponsor benefits.

"In our joint hosting bid, New Zealand and Australia have promised to deliver the most successful Rugby League World Cup ever," says NZRL commercial general manager Sarah Lewis.

"Given the success of the last event in Great Britain and France, that represents a huge opportunity to reach a significant international and domestic audience."

Last year's tournament marked the first time every game was televised, a total of 834 hours of television coverage in the four key markets of Britain, Australia, New Zealand and Ireland - a total audience of 18.8 million.

The event was broadcast into 114 territories, with a reach of more than 134 million viewers.

Print media coverage reached a readership of 660 million people, while online media generated 2.4 million RLWC website visits, 28,000 Twitter followers and 70,000 Facebook likes.

As well as exceeding this following, the World Cup legacy programme hopes to reach hundreds of thousands more through co-ordinated community events.

Recent surveys show that 41% of New Zealanders consider themselves rugby league fans.

"We are very excited that, in working together, Australia and New Zealand can create a tournament in 2017 that will inspire rugby league players around the world and strengthen the Rugby League International Federation's ability to grow the 'Greatest Game of All' on the international stage," said the World Cup bid document.

That momentum begins with the 2014 Four Nations.

While Auckland has proved itself capable of staging major rugby league events, New Zealand Rugby League has made a conscious decision to take its international fixtures to the provinces in an effort to test the ability of other cities to stage World Cup games.

Whangarei's Toll Stadium will host the New Zealand v Samoa clash on November 1 and the Kiwis meet England at Dunedin's Forsyth Barr Stadium on November 8, with the Grand Final scheduled for November 15 at Wellington's Westpac Stadium.

"We're very keen to demonstrate the fact we're a national game and broaden the reach of our elite team in terms of their profile," says NZRL chief executive Phil Holden.

"It's all part of building towards the 2017 World Cup, which we will co-host with Australia. We're very conscious of testing the interest in the regions and the Kiwis have never been to Whangarei, so we thought that was worth a look."

ENDS


© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 
Scoop Review Of Books: Q&A: Prue Hyman On ‘Hopes Dashed?’

For Scoop Review of Books, Alison McCulloch interviewed Prue Hyman about her new book, part of the BWB Texts series, Hopes Dashed? The Economics of Gender Inequality More>>

Gordon Campbell: On Chuck Berry (And James Comey, And Bill English)

Back when many people were still treating rock’n’roll as a passing fad – was calypso going to be the new thing? – Chuck Berry knew that it had changed popular music forever. What is even more astonishing is that this 30-ish black r&b musician from a middle class family in St Louis could manage to recreate the world of white teenagers, at a time when the very notion of a “teenager” had just been invented. More>>

Howard Davis Review:
The Baroque Fusion Of L'arpeggiata

Named after a toccata by German composer Girolamo Kapsberger, L'Arpeggiata produces its unmistakable sonority mainly from the resonance of plucked strings, creating a tightly-woven acoustic texture that is both idiosyncratic and immediately identifiable. Director Christina Pluhar engenders this distinctive tonality associated with the ensemble she founded in 2000 by inviting musicians and vocalists from around the world to collaborate on specific projects illuminated by her musicological research. More>>

African Masks And Sculpture: Attic Discovery On Display At Expressions Whirinaki

Ranging from masks studded with nails and shards of glass to statues laden with magical metal, the works are from ethnic groups in nine countries ranging from Ivory Coast to the Democratic Republic of the Congo. More>>

Obituary: Andrew Little Remembers Murray Ball

“Murray mined a rich vein of New Zealand popular culture and exported it to the world. Wal and Dog and all the other Kiwi characters he crafted through Footrot Flats were hugely popular here and in Australia, Europe and North America." More>>

ALSO:

Organised Choas: NZ Fringe Festival 2017 Awards

Three more weeks of organised chaos have come to an end with the Wellington NZ Fringe Arts Festival Awards Ceremony as a chance to celebrate all our Fringe artists for their talent, ingenuity, and chutzpah! More>>

ALSO:

Wellington.Scoop: Wellington Writer Wins $US165,000 Literature Prize

Victoria University of Wellington staff member and alumna Ashleigh Young has won a prestigious Windham-Campbell Literature Prize worth USD$165,000 for her book of essays Can You Tolerate This? More>>

ALSO:

Scoop Review Of Books: We’re All Lab Rats

A couple of years ago, there were reports that Silicon Valley executives were sending their children to tech-free schools. It was a story that dripped of irony: geeks in the heart of techno-utopia rejecting their ideology when it came to their own kids. But the story didn’t catch on, and an awkward question lingered. Why were the engineers of the future desperate to part their gadgets from their children? More>>

  • CensusAtSchool - Most kids have no screen-time limits
  • Netsafe - Half of NZ high school students unsupervised online
  • Get More From Scoop

     
     

    LATEST HEADLINES

     
     
     
     
    Culture
    Search Scoop  
     
     
    Powered by Vodafone
    NZ independent news