Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 

Tasti invites fans to find Hemi!

6 August 2014

Tasti invites fans to find Hemi!

Online search to find the inspiration behind iconic Kiwi company’s latest innovation

New Zealand company Tasti is calling on Kiwis to help find a fan known only as Hemi who inspired their latest range of bars.

The new range, called Tumeke Mega Nuts, is available in stores nationwide and includes three Kiwiana flavours - coconut rough, hokey pokey and choc orange. The launch was the result of a call from Hemi last year suggesting that as Tasti’s bars were "so awesome", they should change their name to Tumeke Bars and introduce a selection of Kiwiana flavours. However, Hemi didn’t leave a contact number and Tasti is keen to thank him for his inspirational idea.

Michael Tohill, Brand Manager for Tasti Products said, “We have a passionate fan base who take their treats seriously, so when we received the call from Hemi, we thought let’s make it happen. The result was the creation of the limited edition Tumeke Mega Nuts bars.

“Now we’d like to thank Hemi for his great idea, so we’ve set up the 'Chur Hemi Fund’. All we know is that he comes from ‘up north’, so we’re hoping our fans will help find him by tagging a Hemi they know on our Facebook page.”

In addition to helping find Hemi, Tasti is inviting fans to vote for their favourite Tumeke bar flavour. Fans have until the end of August to vote to bring back one of the flavours permanently. The first time that a voter connects to the competition on Facebook, Tasti will make a donation to the ‘Chur Hemi Fund’, which will then go to Hemi as a thank you for his inspiration - if the real Hemi comes forward.

“Tasti’s been around for over eighty years and we pride ourselves not only on our Kiwi heritage, but also the great products and wide range of flavours we offer.

“We hope our fans enjoy the new Kiwiana-inspired flavours. We’re looking forward to seeing how the voting goes and also to finding Hemi!” commented Michael.

Fans can vote online until the end of August 2014 at www.facebook.com/TastiNZ

The winning flavour will be on shelves permanently from early next year.

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 
Review: A Rose By Any Other Name Would Smell As Sweet

The Royal New Zealand Ballet has accepted the challenge of this heart-touching tragedy and largely succeeded. More>>

ALSO:

NZ's First Male IAAF Gold: Tom Walsh's Historic Shot Put Victory

Although feeling very sore but with a great feeling Tom Walsh took his place as number one on the victory dais to receive his much deserved gold medal. More>>

ALSO:

Scoop Review Of Books: Q&A: Hard To Find Books

"Unfortunately we are in crisis and this friendly dinosaur faces extinction… Our only hope is to try and raise funds to buy the building and restore it to its glory, either fully funded or with a viable deposit." More>>

Kid Lit: Lost Mansfield Story Discovered At Wellington Library

Previously undiscovered letters and a story written by a young Katherine Mansfield were recently unearthed in Wellington City Library’s archives by a local author researching a book about the famous writer. More>>

 
 
 
 
 
 

LATEST HEADLINES

  • CULTURE
  • HEALTH
  • EDUCATION