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Tasti invites fans to find Hemi!
6 August 2014
Tasti invites fans to find Hemi!
Online search to find the inspiration behind iconic Kiwi company’s latest innovation
New Zealand company Tasti is calling on Kiwis to help find a fan known only as Hemi who inspired their latest range of bars.
The new range, called Tumeke Mega Nuts, is available in stores nationwide and includes three Kiwiana flavours - coconut rough, hokey pokey and choc orange. The launch was the result of a call from Hemi last year suggesting that as Tasti’s bars were "so awesome", they should change their name to Tumeke Bars and introduce a selection of Kiwiana flavours. However, Hemi didn’t leave a contact number and Tasti is keen to thank him for his inspirational idea.
Michael Tohill, Brand Manager for Tasti Products said, “We have a passionate fan base who take their treats seriously, so when we received the call from Hemi, we thought let’s make it happen. The result was the creation of the limited edition Tumeke Mega Nuts bars.
“Now we’d like to thank Hemi for his great idea, so we’ve set up the 'Chur Hemi Fund’. All we know is that he comes from ‘up north’, so we’re hoping our fans will help find him by tagging a Hemi they know on our Facebook page.”
In addition to helping find Hemi, Tasti is inviting fans to vote for their favourite Tumeke bar flavour. Fans have until the end of August to vote to bring back one of the flavours permanently. The first time that a voter connects to the competition on Facebook, Tasti will make a donation to the ‘Chur Hemi Fund’, which will then go to Hemi as a thank you for his inspiration - if the real Hemi comes forward.
“Tasti’s been around for over eighty years and we pride ourselves not only on our Kiwi heritage, but also the great products and wide range of flavours we offer.
“We hope our fans enjoy the new Kiwiana-inspired flavours. We’re looking forward to seeing how the voting goes and also to finding Hemi!” commented Michael.
Fans can vote online until the end of August 2014 at www.facebook.com/TastiNZ
The winning flavour will be on shelves permanently from early next year.
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