Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


Would you like books with that?

Would you like books with that?


McDonald’s NZ to include half a million children’s books with Happy Meals

McDonald’s New Zealand might just become the country's largest distributor of children's books for the month of August.

McDonald’s is swapping toys for half a million children’s books nationwide during its Happy Meal promotion which runs through August.

The books are from the educational Eye Wonder series, published by DK Books, with six titles including Earth, Oceans, Rainforest, Stars and Planets, Big Cats and Arctic and Antarctic. A book is included with every Happy Meal sold.

McDonald’s NZ managing director Patrick Wilson says, “By delivering these books into the hands of our families via Happy Meals we aim to inspire children and their parents to read and learn together.

“The books are a natural extension of how we see Happy Meals evolving and how we can use our scale as New Zealand’s largest chain of family restaurants positively,” adds Mr Wilson.

Swapping toys for books in Happy Meals is also an effort to boost literacy, and McDonald’s New Zealand has partnered with Member of Parliament for Manurewa, Louisa Wall, to provide her with 5,000 books. Ms Wall will distribute the books to families and organisations within her electorate.

“There are some New Zealand households who own very few books, so we hope this donation will help fill the gap and encourage families to read together,” says Ms Wall.

McDonald’s previously included books in Happy Meals in New Zealand several years ago. For many years McDonald’s has only advertised the healthier choices available in Happy Meals and today over 50 percent of Happy Meals purchased include at least one of those choices. As part of McDonald’s global commitments around marketing to children, McDonald’s New Zealand now includes health and wellbeing messaging in its television advertising.

ends

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Culture: Pukeahu Park ANZAC Day Commemoration 2015

Pukeahu Park ANZAC Day Commemoration 2015 Images from New Zealand Defence Force Click for big version A bugler plays The Last Post Click for big version A View from the top of the Carillion Click for big version Faces old and young Click for big ... More>>

Television: MediaWorks Announces Dancing With The Stars Hosts

MediaWorks and BBC Worldwide ANZ are delighted to announce host Dominic Bowden alongside co-host Sharyn Casey for the hit series Dancing with the Stars. More>>

Art: World Premiere Of In Pursuit Of Venus [infected]

World Premiere of in Pursuit of Venus [infected] opens this Saturday at Auckland Art Gallery Toi o Tāmaki More>>

Fashion: The 11th ID International Emerging Designer Winner Announced

Emerging Kiwi fashion designer Steve Hall has taken out the top prize at the 11th annual iD International Emerging Designer Awards held at the Town Hall in Dunedin, New Zealand. More>>

Review: Singin’ In The Rain

Singin’ in the Rain , the wet and wonderful musical production all the way from London’s West End, officially opened at St. James Theatre in Wellington. More>>

Francis Cook: Gallipoli: The Scale Of Our War – First Look

Te Papa today allowed media access to their new exhibition Gallipoli: The Scale of Our War . The exhibition was curated with help from Weta Workshop to deliver an immersive, realistic and even disorienting experience. More>>

ALSO:

Bats Theatre: Letters From The Front Brings ANZAC Letters Alive

Inspired by centenary commemorations, improv troupe Best on Tap is producing a show based on real-life letters sent to and from New Zealand soldiers in the First World War. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news