Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 

Would you like books with that?

Would you like books with that?


McDonald’s NZ to include half a million children’s books with Happy Meals

McDonald’s New Zealand might just become the country's largest distributor of children's books for the month of August.

McDonald’s is swapping toys for half a million children’s books nationwide during its Happy Meal promotion which runs through August.

The books are from the educational Eye Wonder series, published by DK Books, with six titles including Earth, Oceans, Rainforest, Stars and Planets, Big Cats and Arctic and Antarctic. A book is included with every Happy Meal sold.

McDonald’s NZ managing director Patrick Wilson says, “By delivering these books into the hands of our families via Happy Meals we aim to inspire children and their parents to read and learn together.

“The books are a natural extension of how we see Happy Meals evolving and how we can use our scale as New Zealand’s largest chain of family restaurants positively,” adds Mr Wilson.

Swapping toys for books in Happy Meals is also an effort to boost literacy, and McDonald’s New Zealand has partnered with Member of Parliament for Manurewa, Louisa Wall, to provide her with 5,000 books. Ms Wall will distribute the books to families and organisations within her electorate.

“There are some New Zealand households who own very few books, so we hope this donation will help fill the gap and encourage families to read together,” says Ms Wall.

McDonald’s previously included books in Happy Meals in New Zealand several years ago. For many years McDonald’s has only advertised the healthier choices available in Happy Meals and today over 50 percent of Happy Meals purchased include at least one of those choices. As part of McDonald’s global commitments around marketing to children, McDonald’s New Zealand now includes health and wellbeing messaging in its television advertising.

ends

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 
Repatriation: Moriori And Māori Ancestors Offered Dignity And Respect

The Museum of New Zealand Te Papa Tongarewa will hold a pōwhiri to mark the return home of 59 Māori and Moriori ancestral remains from the United Kingdom and Europe. More>>

Gibbs Farm: Kiwi Sculpture Park Rated As Site Of International Stature

29 May 2017 – The Wall Street Journal has honoured internationally renowned art patron and entrepreneur Alan Gibbs with a multi-page feature spread about his sculpture park at the Gibbs Farm, north of Auckland, in the June Issue of WSJ Magazine. More>>

ALSO:

Wellington Rugby Zeroes: Sevens To Move To Hamilton

Wellington Mayor Justin Lester: “The Sevens has been a big part of recent Wellington history but it was time for the event to move on… Wellingtonians have been voting with their feet in the last few years and we’ve seen the result in dwindling crowd numbers and lower ticket sales.” More>>

ALSO:

Matafeo & Dravid: The Billy T And Fred Award Winners For 2017

At the final show of the 2017 NZ International Comedy Festival powered by Flick Electric Co. the Festival came to a close after 115 shows in Auckland and 68 shows in Wellington. More>>

 
 
 
 

LATEST HEADLINES

  • CULTURE
  • HEALTH
  • EDUCATION
 
 
  • Wellington
  • Christchurch
  • Auckland