Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


Tourism: Japan bounces back to overtake Germany

For immediate release

Thursday 21 August, 2014

Japan bounces back to overtake Germany

Visitor arrivals for the year-end July have seen Japan bounce back to reclaim the position of New Zealand’s fifth largest source of international visitor arrivals – a position it lost to Germany in March 2014.

Total arrivals from Japan are up 3.8 per cent for the year.

The growth comes as result of a coordinated effort to drive shoulder season arrivals with Air New Zealand and support increased flight capacity out of Japan.

Chief Executive Kevin Bowler says, “We know there is strong demand for New Zealand in Japan and it is great to see our combined activity in this market drive this growth.

“While the competition for fifth place is currently hotly contested between the two markets, it is a great growth story, no matter how you look at it.”

Total international visitor arrivals for the year-ending July are up 5.8 per cent on the previous year, and holiday arrivals are up 8.4 per cent.

“This marks the biggest ever July, with 196,900 arrivals to New Zealand during the month.

“Australia has maintained growth as a source market with strong holiday arrivals in July resulting in holiday arrivals being up 6.1 per cent for the year.

“With the recent snowfall across the South Island we expect to see the number of Australian winter holiday makers continue to increase as we head into the remainder of the ski season,” says Kevin.

Total visitor arrivals from China were up 7.8 per cent for the year.

"We are continuing to see a positive change in the visitor mix from China, with most of the growth coming from independent travellers, rather than short stay group tours, which is an encouraging trend."

This is supported by an increase in length of stay, with Chinese visitors staying almost a day and a half longer than they did last year, lifting average stay to 8.5 days compared to 7.1 in July 2013.

Strong growth was seen across Asian markets; including Singapore (up 18.4 per cent) and Malaysia up (20.9 per cent), as well as the emerging markets of Indonesia up (39.4 per cent) and India (up 14.3 per cent) for the year.

We are still seeing positive growth out of the western markets with the US (up 11.1 per cent), UK (up 1.9 per cent) and Germany (up 16.1 per cent) for the year-ending July 2014.

“As we approach the final of instalment of The Hobbit Trilogy and our new 100% Pure New Zealand campaign activity kicks into gear in these markets - we are confident that this growth will continue.”

ENDS

© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Game Review: Until Dawn - Pick Your Own Horrible Adventure

Supermassive Games’ Until Dawn sees a group of dumb sexy teenagers take a trip to a spooky mansion atop a mountain. It is, obviously, a horror game. However, the game is so ridiculous it turns out to be more of a comedy. More>>

John McBeth: Our World Cup All Blacks

Forty or fifty years ago nobody really had any idea of what the selectors had in mind. There were often several trials, which sometimes featured over 150 players, possibly an inter island match or a final trial, then we listened to the announcement of the team on radio. The players weren't flown into the capital for a parliamentary function... More>>

ALSO:

Game Review: Midsomer Murders Meets First Year Philosophy

Developed by The Chinese Room, Everybody's Gone to the Rapture sees the player exploring what appears to be a recently abandoned idyllic English village trying to figure out where everybody's gone. Spoiler: they've gone to the rapture. (On a serious note, this review contains plot spoilers.) More>>

Scoop Review Of Books: Clear Science

It was really after his move to Wellington, to Victoria University, that it became apparent that Sir Paul Cllaghan was much more than an eminent physicist... More>>

ALSO:

Francis Cook: Weekend SportzMania! All Blacks! Netball!

Sports were on all weekend. I normally don’t write about sports but with Richie McCaw tipped to be the next Prime Minister, and Colin Craig arguing sports are almost as important as politics, I thought “what better time to start!” More>>

ALSO:

Beervana: Aussie Pav Beer Declared Taste Of NZ

In a surprising upset, an Australian beer modelled on the pavlova, created by Brisbane brewery Newstead Brewing, the 250 Beers blog and Scratch Bar, has been announced the winner at the Beervana craft beer festival ‘Flag Brew’ competition, which challenged media and brewing teams to capture the distinctive taste of New Zealand. More>>

ALSO:

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news