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$1,000,000 on the Blackcaps - Catch a Million is Back!

20 August 2014
Media Release

TUI PUTS $1,000,000 ON THE BLACKCAPS WINNING THE ICC CRICKET WORLD CUP 2015
CATCH A MILLION IS BACK!

Tui Brewery Ltd, official beer of New Zealand Cricket (NZC), is proud to announce a partnership agreement with the International Cricket Council (ICC) for the ICC Cricket World Cup 2015.

This summer, New Zealand will welcome the world’s best players to ignite the on-pitch action at cricket’s most prestigious global event, the ICC Cricket World Cup. To ensure the excitement is not only contained to the field, Tui Brewery has brewed a plan to make sure spectators get in on the action too.

Tui is pleased to announce the summer spectacle, which bowled over spectators during the 2013-14 ANZ International Series, Tui’s Catch a Million, will return for the ICC Cricket World Cup 2015.

This year iconic beer brand Tui is upping the ante by putting up to NZ$1,000,000 up for grabs for fans if the BLACKCAPS win the ICC Cricket World Cup 2015. Fans can grab their share of the prize money in Tui’s new Catch a Million by catching a six one handed during the tournament matches played in New Zealand, whilst wearing a new ICC Cricket World Cup 2015 Tui t-shirt.

As the battle for cricket’s biggest prize returns to New Zealand after 23 years, this is an ICC Cricket World Cup with national pride at stake. Tui has incorporated an added element of patriotism into the new Catch a Million promotion, with the total eligible prize amount now tied to the New Zealand BLACKCAPS’ success in the tournament. The further the Kiwis go in ICC Cricket World Cup 2015, the more money lucky catch takers can get their hands on, with a total guaranteed prize pool of $1 million if the BLACKCAPS win the ICC Cricket World Cup 2015. The minimum guaranteed prize pool is $250,000 if the BLACKCAPS do not go past pool play, meaning that if only two catches are taken both lucky catch takers will receive more than the same number of winners did last summer.

The new addition to the Catch a Million promotion aims to drive crowd participation at the 23 ICC Cricket World Cup matches on this side of the Tasman, and increase backing for the BLACKCAPS. Whilst the prize pool is linked to the BLACKCAPS’ progress, all ICC Cricket World Cup matches at the seven venues around New Zealand are eligible. This means that whether you are a BLACKCAPS supporter or not there is added incentive to get your hands on a Tui ICC Cricket World Cup 2015 t-shirt and get along to an ICC Cricket World Cup match.

Tui will also be building up excitement in the lead-up to the ICC Cricket World Cup 2015, ensuring crowds get their eye-in, and plenty of catching practice, as the brand also launches a ‘Road to the ICC Cricket World Cup’ Catch A Million promotion for the ANZ International Series. As the official beer sponsor of the BLACKCAPS, Tui will also reward catch winners during the Sri Lanka and Pakistan One-Day International series with a money-can’t-buy experience for four people to the ICC Cricket World Cup 2015 final in Melbourne.

Tui Brewery Marketing Manager, William Papesch, said, “It is exciting to be a sponsor of both the BLACKCAPS and the ICC Cricket World Cup 2015, as New Zealand jointly hosts one of the biggest sporting events in the world. The team at the Tui Brewery are confident cricketing fans will get behind the BLACKCAPS to go all the way, so we are increasing the size of the cash prize pool as the team progress through tournament. We are expecting to give away $1million, but how fans split the money is in their hands.”

Therese Walsh, Head of New Zealand for ICC Cricket World Cup 2015, said, “It’s fantastic to have iconic kiwi beer brand Tui on board. We want the ICC Cricket World Cup 2015 to be a special and memorable experience for cricket fans and for those who love the excitement of major events. Tui’s creativity and passion will play a key role in achieving this.”

NZC Commercial and Marketing Manager James Wear is delighted Tui Catch a Million is back and is linked to the BLACKCAPS’ success.

"Tui brought plenty of excitement to the ANZ International Series last summer with Catch a Million involving fans in the on-field action like never before. With the new element of this summer’s promotion, fans will not only want to come to as many matches as they can across the summer, but they’ll also have a vested interested in seeing the BLACKCAPS go as far as possible in ICC CWC 2015.”


Last summer Tui rewarded catching a six like never before. This summer the brand is set to make the action even more exciting. Make sure you catch a piece of the action and back the BLACKCAPS to go all the way!

For more information on Tui, or Tui’s Catch a Million promotion visit, www.tui.co.nz.

-Ends-

Notes to editors:
• Initial Tui t-shirt giveaway: 10,000 Tui Cricket Tees available through txt to win Tui on-pack promotion
• Tui on-pack promotion to launch in October
• Tui Catch a Million t-shirts available to purchase online and in stadia
o ICC Cricket World Cup websiteand NZ Cricket website
• Catch an ICC Cricket World Cup final experience during ODI games in the ANZ International Series
• Only ONE catch prize per match
• Participants must be wearing their official Tui ICC Cricket World Cup 2015 Cricket t-shirt to be eligible to enter/win in the Tui Catch A Million Promotion
• Catch a share of a million at any match played in NZ during the ICC Cricket World Cup (same rules apply)
• The catch must be clean and recorded on television
• You must be 18 years or over to participate in the promotion

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