Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search


MTV Australia And New Zealand Launches MTV Likes

MTV Australia And New Zealand Launches MTV Likes



Click here to embed the “MTV Likes” Troye Sivan “Happy Little Pill” video

International Superstar, Taylor Swift, next featured artist with latest smash hit, “Shake It Off”
AUCKLAND, NEW ZEALAND; Monday 1st September 2014: MTV Australia and New Zealand have announced the launch of MTV Likes, a local music initiative profiling and supporting the hottest new clips from local and international artists. MTV Likes kicked off with Perth’s rising star Troye Sivan and the music video for his latest single“Happy Little Pill” as the first MTV Likes music video of the week, with the music video for Taylor Swift’s smash hit single “Shake It Off” set to feature from Tuesday, following her amazing performance at the “2014 MTV Video Music Awards”.

A new local music initiative from MTV Australia and New Zealand, MTV Likes profiles and supports the hottest new clips from both local and international artists. A new clip is chosen each week and introduced by a piece to camera from one of MTV’s local VJs. It airs on high rotation across the network for one week and is given maximum exposure across all MTV platforms on-air and online, including MTV News, and exposure on and across MTV’s social media accounts, which have more than 100,000 New Zealand connections and more than two million Australian connections.

With a huge social media following of his own, including almost two million Twitter followers and more than one million Facebook fans, 19-year-old Troye Sivan is currently enjoying a meteoric rise to stardom, with “Happy Little Pill”, the first single off his five-track EP TRXYE, debuting at number one on the iTunes charts in more than 21 different territories.

“This 19-year-old from Perth is making waves globally and is definitely one to watch,” said MTV VJ Kate Peck.

Senior National Promotions Manager of EMI Music Australia, Trent Titmarsh, said: “MTV Likes is a brilliant concept to highlight a special artist and their video clip that’s creating buzz and impact. EMI are thrilled that Troye Sivan’s debut video ‘Happy Little Pill’ was selected as the first MTV Likes clip, this selection truly highlights its intent and dedication to bringing only the best to the MTV viewer.”

Director of MTV Australia and New Zealand, Simon Bates, added: “MTV Likes is our commitment to recognise and support the best new music videos from the best NZ, Australian and international artists from around the world. We were proud to feature Perth’s own Troye Sivan and his clip for ‘Happy Little Pill’ as a first in this initiative.”

Click here to embed the “MTV Likes” Troye Sivan “Happy Little Pill” video
About MTV:
MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all media platforms.


© Scoop Media

Culture Headlines | Health Headlines | Education Headlines


Howard Davis: Review - A Girl Named Mo

Moana Ete brought her three-piece band A Girl Named Mo to Wellington's intimate and iconic Bats Theatre last week for a five-night residency. Each show was recorded and filmed live for the release of her debut album 'Platonic/Romantic' on Loop records later this year. More>>

For The Birds: Who Will Be Crowned Bird Of The Year?

The competition involves well-known and enthusiastic New Zealanders acting as ‘campaign managers’ for their favourite birds with many going to great lengths to get New Zealanders to vote for their chosen bird... More>>


  • Greening the Red Zone - Bird of the year heats up: kōtare concedes, backs kea
  • Image Out-Link - Giselle Clarkson on Twitter
  • Gordon Campbell: On Bob Dylan's Nobel (And The Surplus)

    So Bob Dylan has just won the Nobel Prize for… Literature? Wow. I’d be just as happy if he’d won for his work on particle physics (“One Grain of Sand”, “Simple Twist of Fate”) or got the Economics prize for his work on the theory of contracting (“Don’t Think Twice Its Alright”) ... More>>


    Scoop Review Of Books: Whose Goat Was That?

    Mysterious Mysteries of Aro Valley is a sharp, satirical and sometimes downright scary romp through and around that valley in ways that made me question the realities of the places I thought I knew so well. More>>


    NZ On Air TV Funding: More Comedy Comes Out Of The Shadows

    Paranormal Event Response Unit is a series conceived by Jemaine Clement and Taika Waititi as a TV spin-off from their highly acclaimed feature film What We Do In The Shadows. More>>


    Mars News: Winners Announced For The 2016 Apra Silver Scroll Awards

    Wellington singer-songwriter and internationally acclaimed musician Thomas Oliver has won the 2016 APRA Silver Scroll Award with his captivating love song ‘If I Move To Mars’. More>>


    Get More From Scoop



    Search Scoop  
    Powered by Vodafone
    NZ independent news