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Kiwi Movie Magic Formula

Kiwi Movie Magic Formula – Couch, Chips & Dip And a Box of Tissues

New ‘Movie Magic at Home’ research lifts the lid on Kiwi movie watching habits

• 18 – 24 year olds most likely to binge watch back-to-back movies
• Almost half of all Kiwi blokes not afraid to shed a tear or two
• Family classics top the list of at-home winter movie favourites
Kicking back at home with a movie to escape the cold weather is high on the entertainment agenda for Kiwis this year with three quarters (75%) saying their at-home movie consumption lifts during the colder months.

A new research report from Universal Pictures, ‘Movie Magic at Home’, surveyed more than 750 New Zealanders on their home entertainment habits and revealed some startling stats around movie consumption in Kiwi households.

The report revealed strong movie consumption amongst Kiwis with almost one in three (29%) watching a movie at least once a week and almost one in five watching between 30-50 movies in the past 12 months with 18 - 24 year olds most likely to do so.

Nearly one in ten (7%) admitted to watching more than 100 movies in the past year. Binge watching of home entertainment was most common amongst men while one in ten (10%) Kiwis say they watch back-to-back movies or box-set TV series once a week.

More than third (38%) have taken part in a movie marathon (three or more movies in one day) with 18 – 24 year olds most likely to have a movie marathon more than three times a week.

The report shows Kiwis’ favourite way to enjoy a movie at home is on the couch (83%) with family (37%) or their significant other (37%).

In keeping with classic Kiwi culture, chips and dips (32%) topped the favourite movie munchies list beating out global favourites including popcorn (22%) and lollies (11%).

Universal Pictures New Zealand Managing Director Michael Coley said the findings from the report are a testament to the Kiwi culture with a strong affinity to family and home.

“Kiwis are certainly huge home entertainment fans – and there is no better way to watch a DVD or Blu-ray than curled up on the couch in the comfort of your own home with the people you love,” says Coley.

Family classics, such as E.T., Back to the Future and Despicable Me topped the list of go-to at-home movie favourites.

“Family favourites remain strong in the New Zealand home entertainment space. Kiwi success story BOY has sold over 150,000 units on DVD over the past three years – one of the largest catalogue film titles of all time in this country.”

Fast Facts:
• One in three Kiwis say they are very likely to cry when watching a movie with an emotive storyline. Almost half of men (49%) admitted to crying occasionally
• Comfort levels for watching a movie alone scale the ends of the age spectrum with (18 – 24) and (65+) most content to do so
• Women more likely to watch a movie in bed than men
• 41% of Kiwis have movies they re-watch each winter, women are more likely to re-watch movies than men.


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