Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


New name, same spectacular track action

Media statement: Friday 5 September 2014.


Introducing BNT NZ SuperTourers – new name, same spectacular track action

‘BNT V8 SuperTourers ’ is now ‘BNT NZ SuperTourers’ – and about to take to the track once more.

The company has undergone a name change and rebrand, NZ SuperTourers – formerly V8 SuperTourers New Zealand – are set to fire up another exhilarating season of racing.

“The series needed a much stronger identity so we are very pleased with the new look and feel,” says CEO Ray Noonan. “I think fans and potential new audiences have found it very hard to identify with us due to the noise and clutter that has existed since the inception of SuperTourers two and a half years ago.”

“NZ SuperTourers sets us apart, a clear differentiation. It needed to be simple and stand out, and that is exactly what it does.”

With the name change sparking concern of a planned move away from V8 engines, the team behind NZ SuperTourers are quick to reassure fans this isn’t the case.

While the V8s are undeniably the car of choice for the NZ racing industry, NZ SuperTourer cars are built to take any engine and showcase the best of New Zealand’s considerable driving talent – hence the new name.

‘NZ SuperTourers’ reflects the brand’s commitment to delivering the best motorsport in the country, both today and into the future. The best cars, the best field, the best drivers New Zealand has to offer.

According to Noonan, the rebrand should also prove popular with sponsors: “Of equal importance to us was delivering cut-through for our sponsors within a clear brand hierarchy – which we now have,” he says. “Clean, clear and consistent messaging will deliver greater value for NZ SuperTourers and its sponsors, but ultimately it will resonate with our fans and help grow the series over time.”

The new brand announcement comes just three weeks out from the new series start at Taupo, featuring a strong field including racing heroes Greg Murphy and Shane van Gisbergen. Past New Zealand Champions Angus Fogg, John McIntyre and Paul Manual will also line up for the Rush Security Taupo 400.

Taupo Motorsport Park is the first of six iconic New Zealand tracks the BNT NZ SuperTourers will visit during the seven-round series, which then moves to Hampton Downs, Pukekohe, Manfeild, Timaru and Christchurch’s Ruapuna.

Rising stars Ant Pederson, Andre Heimgartner, Richard Moore and Simon Evans will be among the pacesetters firmly eyeing the championship title – currently held by Murphy.

A host of V8 Supercar drivers will also join the field as co-drivers for the first three rounds.

QUESTIONS/ANSWERS

Why have you dropped ‘V8’ from the name?
The decision to rename the brand ‘NZ SuperTourers’ was made to create a stronger identity focused around providing top quality NZ motorsport. The V8s are still the engine of choice for the foreseeable future, but we wanted to foster a stronger link to our Kiwi connection and talent.

Does this mean V8 will be dropped as an engine size (as V8 Supercars Australia recently announced)?
Our renaming is in no way related to the recent Australia V8 Supercars announcement, and there are no current changes planned to engine size.


© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 
Sheep: Shearing Record Smashed In Hawke’s Bay

Three shearers gathered from around New Zealand have smashed a World record by 264 sheep despite the heat, the pumiced sheep of inland Hawke’s Bay and a year’s wool weighing an average of over 3.5kg a sheep. More>>

ALSO:

Carrie Fisher: Hollywood In-Breeding & The Velocity Of Being - Binoy Kampmark

There was always going to be a good deal of thick drama around Carrie Fisher, by her own confession, a product of Hollywood in-breeding. Her parents, Debbie Reynolds and the crooner Eddie Fisher, provided ample material for the gossip columns in a marriage breakup after Eddie sped away with Elizabeth Taylor. More>>

  • Image: Tracey Nearmy / EPA
  • Gordon Campbell: On The Best Albums Of 2016

    OK, I’m not even going to try and rationalise this surrender to a ‘best of’ listicle. Still…maybe there is an argument for making some semblance of narrative order out of a year that brought us Trump, Brexit and the deaths of Prince, David Bowie, Leonard Cohen and Alan Vega, who I missed just as much as the Big Three. So without further ado….oh, but first a word from the sponsor More>>

    Emojis: World’s First Māori Emoji App Launched

    It’s here - the world’s first Māori emoji app Emotiki has landed just in time for summer roadtrips and santa stockings, with 200 Māori and Kiwi cultural icons for people to share their kiwiana moments with each other and the world. More>>

    ALSO:

    Howard Davis: Album Of The Year - Van Morrison's 'Keep Me Singing'

    2016 was a grand year for Van The Man - The Belfast Cowboy turned 71, received a knighthood, and reissued an expanded set of soul-fired live recordings from 1973 ('It's Too Late to Stop Now'). In the game for 53 years now, Morrison's albums consistently open new windows into the heart and soul of one of the most enigmatic figures in modern music. More>>

    Review: The NZSO Performs Handel's Messiah

    Max Rashbrooke: Saturday night's performance took the piece back to something like the way it would have originally been performed when premiered in 1742, with an orchestra of 20-30 players and only a few more singers. More>>

    Culture: Rare Hundertwasser Conservation Posters Found After 40 Years

    When Jan and Arnold Heine put a roll of conservation posters into storage in 1974 they had no idea that 42 years later they would be collectors items. More>>

    Get More From Scoop

     
     

    LATEST HEADLINES

     
     
     
     
    Culture
    Search Scoop  
     
     
    Powered by Vodafone
    NZ independent news