Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 

NZ Kiwis launch #18 supporters campaign

NZ Kiwis launch #18 supporters campaign


If you're an NZ Kiwis player, you never want to be #18.

It means, most likely, you won't get to dress for the game. You'll be watching powerless from the stands, as your brothers bleed for the cause.

But if you're a Kiwis fan, #18 is about as close as you can get to the real action.

The NZ Kiwis want their fans to be our #18 during the upcoming Four Nations tournament.

New Zealand Rugby League's national team campaign allows our biggest supporters the chance to make themselves heard in some of the country's top venues - Whangarei (Kiwis v Toa Samoa at Toll Stadium, November 1), Dunedin (Kiwis v England at Forsyth Barr Stadium, November 8) and Wellington (Four Nations final at Westpac Stadium, November 15).

In reality, the Kiwis #18 is one of the hardest roles in the team. That player is expected to give his all at training, knowing he may not take the field, but also aware that he must to be ready to go if one of his team-mates was to fall and need replacing.

And those team-mates love him all the more for that dedication. They're glad it's not them, but they respect the sacrifice #18 makes for them.

They feel exactly the same about the fans, who never quite get to feel what they feel out in the middle.

"That almighty roar from the crowd - that's exactly what you want to hear," reflects Kiwis captain Simon Mannering. "It lets you know you're doing things right and the fans shouldn't underestimate how important they are.

"They're the real backbone of our team.

They're all part of our family too. They make the difference."

In the "Be There, Be #18" campaign, Mannering, utility Thomas Leuluai and coach Stephen Kearney describe their emotions around representing their country and fans.

The Simon Mannering video is available for download here.

"The campaign invites fans to be at the games and be the 18th 'man', but the important point to note is that these accounts are totally unscripted," says NZRL commercial manager Sarah Lewis. "The words are totally their own.

"It is a very powerful demonstration of the impact that the fans can have on player and team performance."

These images will begin to appear around the NZ test cities over the next few weeks, leading into the Four Nations tournament, which kicks off with a doubleheader (including NZ v Australia) at Brisbane's Suncorp Stadium on October 25.

Look out for opportunities to meet your favourite players at community events in each test city - the Kiwis want to meet the people they play for.

At the games, sponsor-driven giveaways will enhance the fans' experience, with Kiwis #18 replica merchandise available for purchase.

ends

© Scoop Media

 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Scoop Review Of Books: The Rift by Rachael Craw

Rachael Craw's first series, Spark has been extremely well received by the YA community in both Australia and New Zealand (it has a hashtag, #SparkArmy), and The Rift looks like it’s going to be just as popular. More>>

Porn And Teens Report: 'Wake-Up Call' On Sexuality Education

Family Planning: The Office of Film and Literature Classification’s survey of more than 2000 young people about pornography highlights that sexuality education provides an opportunity for a vital counter-narrative to porn that could reach most young New Zealanders... More>>

ALSO:

Howard Davis: A Brief History of Handel's Messiah

Messiah has become an overworked Christmas tradition as hoary as chestnuts roasting on an open fire, gorging on mince pies and eggnog, and trying to avoid shopping mall Santas like so many spectral inhabitants of Dante's Seventh Circle of Hell. More>>

NZ Film Pioneer Geoff Murphy Dies Age 80

One of the pioneers of the modern New Zealand film industry, he's perhaps best remembered for the highly successful Utu and the road movie with a special place in New Zealanders' affections, Goodbye Pork Pie. More>>

ALSO:

 
 
 
 
 

LATEST HEADLINES

  • CULTURE
  • HEALTH
  • EDUCATION
 
 
  • Wellington
  • Christchurch
  • Auckland