The Block NZ 2014 Finale is Ratings Winner

November 17, 2014

The Block NZ 2014 Finale is Ratings Winner
Series Sees Over 3 Million Tune In

The two-hour finale of TV3's ratings winner, The Block NZ was one of the most exciting television events of 2014 with 849,500 (5+ cume) New Zealanders tuned in during Friday's two-hour broadcast in which Alex and Corban Walls won the contest - and a life-changing $307,000 - after an action-packed auction broadcast LIVE on TV3.

The series has been a viewer favourite from the start and the finale, which saw Alex and Corban gift $30,000 of their prize money to fellow contestants Quinn and Ben, definitively won the Friday night slot, attracting an average television audience of 386,400 Kiwis (5+).

In the key 25-54 demographic, The Block NZ's two-hour finale had an average audience of 196,100, well ahead of the finale of My Kitchen Rules New Zealand's 154,300.

For the first time, this year's season of The Block NZ gave viewers four episodes per week, with fantastic results as 3,125,400 (5+ cume) viewers tuned in to the season, gaining 178,300 more viewers than the 2013 series.

3NOW video on-demand figures currently show 974,500 streams of this season, with further uptake expected, which is a 94 per cent increase on last season's 501,261 streams. The finale saw 40,000 unique viewers watching in their own time via 3NOW on-demand. During the two-hour show the social media hashtag #theblocknz trended at #1 on Twitter in New Zealand.

MediaWorks TV Chief Executive, Paul Maher says: "We're delighted with the series finale for The Block NZ it was an exciting and dramatic end to a fantastic series which, for the third consecutive year, has kept Kiwis engaged and entertained.

"This has proved, again, that we are a nation of block-o-holics and to see viewers utilising multiple viewing platforms and engaging with the series via social media in such big numbers is a brilliant result not only for MediaWorks, but also for our family of sponsors on The Block NZ."

The Block NZ was produced by Eyeworks Television for TV3. Broadcast sponsor is Bunnings Warehouse, with programme partners Kiwibank, Honda and Wild Bean Cafe.

The Block NZ 2014 by numbers:

3- House 3 was renovated by Alex and Corban and sold for the highest price at auction
4 - The number of houses sold at auction
12 - The number of weeks The Block NZ teams had to turn their properties into desirable real estate
5,000+ - Estimated attendance at the public Open Home event
30,000 - The amount gifted by Alex and Corban to fellow teammates Quinn and Ben
40,000 - Kiwis watching the finale online in their own time
$1,552,000 - Amount paid for the house renovated by Alex and Corban
849,500 - Number of television viewers who tuned into the two-hour live finale, 5+ cume
3,125,400 - Number of television viewers who tuned in during the top-rating series, 5+ cume

Ratings Source: Nielsen Television Audience Measurement.

MediaWorks is New Zealand's largest independent broadcaster, reaching 3.8 million Kiwis through its TV, Radio and Digital platforms. The company owns and operates television channels TV3, FOUR and The Edge TV; radio brands The Edge, The Rock, More FM, The Breeze, The Sound, Mai FM, George FM, Kiwi FM, LiveSPORT and RadioLIVE; a network of websites including 3news.co.nz and 3NOW, and a family of mobile and tablet apps. MediaWorks' entertainment and news brands and people are household names, with loyal, highly engaged audiences. www.mediaworks.co.nz

ENDS

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