Yeastie Boys Love Money Launch and pubcrawl

Yeastie Boys Love Money Launch and pubcrawl

What: Yeastie Boys launch their equity crowdfunding campaign
When: 5:50 PM, Wednesday 28 January 2015
Where: Goldings Freedive, 14 Leeds Street, Te Aro, Wellington
Who: Yeastie Boys and PledgeMe

Yeastie Boys and PledgeMe cordially invite members of the media to the launch of Yeastie Boy’s equity crowdfunding campaign and pubcrawl next week.

The bell ringing and celebration will happen at 6pm at Goldings Freedive, with a bit of pomp, ceremony — as ceremonious as Stu can be standing on a stool — and movement. From 6 PM people will start pledging and Yeastie Boys beer will be available for potential investors. From 7 PM the crowd will start moving to some of Wellington’s favourite bars to rally support for the campaign.

It’s going to be a fun event with lots of good visuals… and hey… maybe you’ll even get a beer.

Yeastie Boys are selling 9.1% to 12.5% of their company in order to expand into the UK, for more information on the campaign visit check out the Yeastie Boys site. The equity campaign will be live on this link from 6 PM on 28 January.

Plan of Attack
• 5:50 PM: head to Golding’s Free Dive to get ready for the countdown (and hopefully glitter bomb).
• 6 PM: we’ll ring the bell, Stu might give a short speech, and the campaign will be live! People will start pledging, and we want to make it big.
• 7–9 PM: we’ll move on to (some) of the bars we love most in Wellington, and we’d love for you to join for a tasting at each.
Members of the public wishing to attend to RSVP here http://attending.io/events/lovemoneywlg

There also pre-launch events in Christchurch and Auckland on Monday 26 and Tuesday 27 respectively.
About PledgeMe
PledgeMe provides a platform for Kiwis to go to their networks for funding, and have raised almost $3 million for over 700 campaigns in the past two years. We are the only combined equity and project crowdfunding platform in the world.

About Yeastie Boys
Yeastie Boys is an award-winning Wellington-based brewing company, without their own brewery, who brew super-premium beer all over the world (from Suffolk, through Boston and Adelaide, to Invercargill). The brainchild of Stu McKinlay and Sam Possenniskie - two of New Zealand's leading beer activists and visionaries – the Yeastie Boys have been picking up trophies, poking their tongues out at convention, and receiving critical acclaim since their launch in 2008.

The Yeastie Boys are left-field enough to be one of the few breweries who regularly receive hate mail (for their infamous Rex Attitude) but are pleased to report they occasionally receive love letters too! Their beers are available in New Zealand, Australia, New Caledonia, USA, Malaysia, Hong Kong, China, Japan and United Kingdom.

ENDS

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