Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 


iHeartRadio NZ Supports Fastest Growing Ethnic Community

iHeartRadio NZ Supports Fastest Growing Ethnic Community

iHeartRadio NZ has established a new station called ‘Chinese Hits’

8 May 2015 - New Zealand Media and Entertainment’s (NZME) all-in-one digital radio service iHeartRadio, in partnership with TV33, has launched Chinese Hits, a new radio station targeted at the under 30 year old New Zealand Chinese community.

With the Chinese community experiencing a 40% growth in Auckland from 2013 to 2014*, Carolyn Luey, Group Strategy & Operations Director, NZME understands the importance of ethnic radio.

“iHeartRadio NZ recognises that the Chinese community is one of the fastest growing ethnic communities in New Zealand. Chinese Hits will deliver a unique proposition targeted to fill a gap in the market for young Chinese people that will keep them entertained and connected anywhere, anytime via the iHeartRadio App.”

Chinese Hits will be hosted by the popular TV33 talent Cindy Gao, Leo Xu and Janice Tang and will include the latest Chinese chart hits from China, Hong Kong, Taiwan and Singapore. Currently TV33 broadcasts on Freeview offering a variety of Mandarin speaking programmes including up to the minute news and entertainment that specifically caters to the New Zealand Chinese market.

TV33’s CEO, Timer Zheng is thrilled to partner with iHeartRadio NZ.

“The Chinese Hits radio station combines the experience and skills of NZME’s radio programming team, iHeartRadio NZ’s digital reach and TV33’s knowledge of Chinese music trends and talent. As a result we have created a compelling proposition that provides an opportunity to reach this valuable and growing audience segment,” he says.

Luey also believes Chinese Hits will provide strong commercial opportunities for advertisers.

“iHeartRadio NZ’s focus is on continuing to grow audience and support ethnic communities by delivering unique content propositions and in turn creating and developing advertising opportunities for our clients.”

iHeartRadio already has 20 million songs, 450,000 artists, and 1,500 radio stations, but Luey says there is always room for new and exciting content.

“We are extremely proud of how New Zealanders have embraced iHeartRadio. We have over 300,000 registered users who have access to free music and who can create their own radio stations 24/7 via the web and our mobile apps.”

ENDS


© Scoop Media

 
 
 
 
 
Culture Headlines | Health Headlines | Education Headlines

 
Scoop Review Of Books: The Typewriter Factory

I finished reading Don’t Dream It’s Over not long after it came out last August. I even started writing a review, which took something of an ‘I’m sorry people, but it’s already over’ approach. I’ve been pretty negative about journalism as it’s practiced in the mainstream (or MSM, or corporate media or liberal media or whatever terminology you prefer) for quite some time (see for example Stop the Press), and I believe the current capitalist media model is destructive and can’t be reformed. More>>

Sheep Update: Solo World Shearing Record Broken In Southland

Southland shearer Leon Samuels today set a new World solo eight-hours strongwool ewe-shearing after a tally of 605 in a wool shed north of Gore. More>>

ALSO:

Howard Davis Review: Dick Frizzell At The Solander Gallery

One of the most influential and celebrated contemporary Pop artists working in New Zealand, Dick Frizzell is mostly known for his appropriation of kitsch Kiwiana icons, which he often incorporates into cartoon-like paintings and lithographs. Not content with adhering to one particular style, he likes to adopt consciously unfashionable styles of painting, in a manner reminiscent of Roy Lichtenstein. More>>

Old Music: Pop Icon Adam Ant Announces NZ Tour

Following his recent sold out North American and UK tours, Adam Ant is celebrating the 35th anniversary of the release of his landmark KINGS OF THE WILD FRONTIER album with a newly-remastered reissue (Sony Legacy) and Australasian tour. More>>

Scoop Review Of Books:
Looking Back

Writing a memoir that appeals to a broad readership is a difficult undertaking. As an experienced communicator, Lloyd Geering keeps the reader’s interest alive through ten chapters (or portholes) giving views of different aspects of his life in 20th-century New Zealand. More>>

Scoop Review Of Books: Purple (and Violet) Prose

This is the second recent conjoint publication by Reeve and Stapp; all to do with esoteric, arcane and obscure vocabulary – sesquipedalian, anyone – and so much more besides. Before I write further, I must stress that the book is an equal partnership between words and images and that one cannot thrive without the other. More>>

Get More From Scoop

 
 

LATEST HEADLINES

 
 
 
 
Culture
Search Scoop  
 
 
Powered by Vodafone
NZ independent news