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LIANZA and Hell Pizza Reading Challenge

LIANZA and Hell Pizza Reading Challenge

June 2, 2015

Due to the massive increase of interest in the LIANZA and Hell Pizza Reading Challenge this year, LIANZA, the Library and Information Association of New Zealand Aotearoa, is pleased to announce that Hell Pizza are printing off another 50,000 pizza wheels for primary and intermediate students across New Zealand.

Hell Pizza’s head of Marketing, Jason Buckley, is so impressed by the way the challenge is being run this year that he has generously tacked on the 50,000 free pizzas to the original 100,000 he pledged at the beginning of the year. Schools and libraries across the country are clicking off the wheels, which students present to librarians and teachers once they’ve completed a book or a reading task, depending on the age of the student. After 7 clicks and an authorising stamp, the students are able to go to any Hell Pizza business and redeem a free 333 Hellthy Pizza.

With over 250 schools already signed up, Joanna Matthew, Executive Director of LIANZA says, “We never anticipated this level of interest and we are thrilled that New Zealand schools and libraries are embracing this fun challenge that gets kids reading. We’ve had to turn away so many schools because we ran out of the wheels within the first 2 months. We’re so happy that Hell Pizza have given us more wheels so that everyone can participate.”

This is LIANZA and Hell Pizza’s second year of running the reading challenge. A Hell Pizza Caravan Tour is scheduled for September school holidays this year, which will see franchisees bringing their pizza to small towns in both the North and South Islands.

For schools and libraries interested in signing up, email for further information.


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