1 in 10 Kiwis have Netflix

Wednesday, 28 October 2015, 12:38 pm
Press Release: Roy Morgan Research

1 in 10 Kiwis have Netflix

Three months into its local launch, Netflix was already reaching 398,000 Kiwis 14+ (10.9%), new subscription video on demand (SVOD) data for New Zealand from Roy Morgan Research shows.

In research undertaken throughout April to June 2015, 164,000 New Zealand homes (9.4%) had a Netflix subscription. This proportion is slightly lower than the per-person rate because the households that have been quickest to sign up to the US-based streaming giant (such as families, young couples and singles living in share-houses) often contain more people.

Young Couple households are the most likely to have Netflix (16.9%) , just ahead of Young Parents (16.0%) and households comprising Young Singles (14.3%). Mid-Life Families have also been more likely than average to subscribe (11.7%).

Much less likely to have subscribed to Netflix (so far) are Mid-Life Households (3.6%) and Older Households (3.7%)—the vast majority of which house just one or two Kiwis.

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Roy Morgan Research

New Zealand's leading social and market research company

A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has over 70 years' experience in collecting objective, independent information on consumers. Roy Morgan Research was set up in New Zealand in the 1990s and has been collecting information across a wide range of industries in New Zealand ever since. Roy Morgan currently has over 10 years of trended data on a geographically and demographically representative sample of over 12,000 New Zealanders aged 14+.

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