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North Harbour Rugby delights fans of beer

North Harbour Rugby delights fans of beer

AUCKLAND – 8 September 2016: Birkenhead Brewing Company today became a sponsor of the North Harbour Rugby Union in the first step of what it hopes is a long term relationship with its local rugby heroes.

In the sponsorship agreement announced today, the Birkenhead Brewing Company will supply its range of craft beer at QBE Stadium during North Harbour’s home games in the Mitre10 Cup.

Brad Boult, company director and co-founder of Birkenhead Brewing, said that the opportunity to sponsor and enhance the overall fan experience at QBE Stadium is something that greatly excites the company.

“We’ve noticed that fans are wanting an amazing entertainment experience when they go to the North Harbour stadium. Now we can enhance that through offering some of our craft beer range to customers. As beer drinkers are changing their tastes, we will be there to satisfy them through this great partnership with North Harbour Rugby,” said Boult.

Birkenhead Brewing Company will be offering its popular Pacific Pale Ale and Pilsner craft beer at the North Harbour stadium as part of the sponsorship arrangement.

Brett Hollister, North Harbour Rugby CEO, said the Union is continuing to implement initiatives to improve the overall match day experience.

“Attracting fans to our home games obviously has a positive commercial impact. However, it also reinforces the support for rugby in the fast growing North Harbour region. We will continue to work hard to improve the food and beverage offerings at QBE Stadium and are delighted with the support from Birkenhead Brewing Company, a local company based right here in North Harbour territory,” said Hollister.

The next game this Saturday against Manawatu will see the first servings of Craft Beer at North Harbour Stadium all in the name of enhancing a great game day.


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