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Sweet Peas for Sweet Louise

21 September 2016

Sweet Peas for Sweet Louise

This month marks a decade since relatively unknown charity, Sweet Louise, was founded. It is the only charity dedicated to supporting New Zealanders with incurable breast cancer.

New Zealand owned seed company, Kings Seeds jumped at the opportunity to partner with Sweet Louise. In August last year, they lost one of their former team members to breast cancer. Her name was Luisa, so they felt a real connection with Sweet Louise.

Each year 3000 New Zealanders are diagnosed with breast cancer and an estimated 600 of those with incurable breast cancer. The Sweet Louise charity touches the lives of 90% of these people and their families throughout New Zealand

Barbara Martin, Owner, Kings Seeds, says; “Our team lived through part of Luisa’s journey and we were all inspired by her bravery. By pledging a donation to Sweet Louise from purchases of our Sweet Pea Old Spice Antique seed selection we will be helping others like Luisa and their families. As a keen gardener, I think Luisa would have whole heartedly supported the idea of bringing joy and colour into gardens throughout New Zealand whilst supporting the wonderful work of Sweet Louise.”

Sweet Louise, CEO, Fiona Hatton, says; “We are thrilled to be partnering with Kings Seeds around their beautiful Sweet Pea selection. This will enable us to continue to offer tailored practical support services such as help with childcare, housework, wigs, mastectomy underwear and whatever our member’s specific needs are.”

A decade ago, when the Sweet Louise charity was founded by Scott Perkins, 180 women put their hands up immediately to be members, which reaffirmed that there was a huge gap in the support services available to them. Over the last ten years, Sweet Louise has supported close to 2000 members and is currently touching the lives of 544 members and their families throughout New Zealand.
You can support Sweet Louise by ordering a pack of the fundraising Kings Seeds Sweet Pea Old Spice Antiques simply visit and enter 1620 in the search box on the home page.

To learn more about Sweet Louise, visit


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