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RNZ GfK Audience Survey Results and Online Data
RNZ Audience Data: RNZ has performed strongly in the latest GfK nationwide radio survey. RNZ is also experiencing significant growth in online audiences.
GfK Survey
The GfK survey results are the second set of nationwide results under the new research methodology that has brought together RNZ and the commercial stations into one ratings system. Results for the commercial market were released last week.
Nationwide, RNZ stations National and Concert together reach 604,400 people aged 10+ in a typical week. This is 15.1% of New Zealanders (aged 10+). Last time the audience was 600,200.
Among all stations RNZ National is still No 1 for station share nationwide - that is for total weekly radio listening in New Zealand.
RNZ is No 2 for cumulative audience (cume) after a commercial music station.
National’s weekly cume audience is 535,200 people aged 10+. It was 529,000 last time.
National’s station share is 10.5% of the total weekly radio listening in New Zealand.
Attached is the media information released by GfK at 1 pm today.
A summary of our GfK results will be published on the RNZ website www.radionz.co.nz/about/audience-research and on the GfK website: www.gfk.com/en-nz/insights/
Online Data
In combination with our outstanding growth in online audiences, RNZ is continuing to increase engagement across all platforms and through social media. Google Analytics online audience data for rnz.co.nz in October 2016 shows 3.2 million sessions, up 75% on October the year before, and 1.6 million users, up 61% year on year.
On Monday 14 November after the 7.8 magnitude earthquake, that day alonernz.co.nz had more than 504,000 users and 1.42 million page views. In the early hours after the quake the website was getting up to 10,000 users a second on the site.
RNZ
New Zealand's public broadcaster, providing comprehensive NZ news and current affairs, specialist audio features and documentaries.
Radio New Zealand is a Crown entity established under the Radio New Zealand Act 1995. Radio New Zealand News are vital elements in our programming, providing impartial news and information to New Zealanders every day. Radio New Zealand (RNZ) provides listeners with exciting and independent radio programmes in accordance with the Radio New Zealand Charter.
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