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Parris Goebel tells teens they are a blank canvas

Parris Goebel tells teens they are a blank canvas
A unique campaign featuring a poem about milk and a stunning film choreographed by dance and style icon Parris Goebel has gone viral and turned milk advertising inside out.
The ‘Blank Canvas’ film was launched on Parris’s social channels and shown once on television as part of an interview. Since then it’s had over three hundred thousand views and created a huge positive reaction.
Parris’s movements are cleverly matched with the voice and dexterous words of three times World Slam Poetry Champion, Harry Baker.
‘Blank Canvas’ is one of three films that have been created to provide a fresh perspective on milk. All three poems are written and performed by Harry. With a degree in mathematics and a sharp mind for science, Baker was an obvious choice to translate the complex properties of milk into poems for teenagers. He explains complicated biology with relaxed rhyming prose to impart a fresh perspective on milk.
Deliberate in positioning itself as the antithesis to traditional marketing, the campaign is designed to inspire teenagers to be themselves, and to create their own definition of strength.
Three visual artists interpreted one poem each using their distinctive disciplines: dance and style icon Parris Goebel choreographed ‘A Blank Canvas’, recent design graduate and budding filmmaker Megan Au shot ‘Real’, and Assembly’s visual effects team led by Jonny Kofoed created ‘Inside-out’.
Watch ‘Blank Canvas’ here
Watch ‘Inside-out’ here
Watch ‘Real’ here
Kevin Taffs, Marketing Manager, for Anchor Milk explained this unique approach and why the messages inside the films are so important to communicate to young people.
“Everyone needs a healthy diet to reach their potential – especially young people who are still growing. So, we’ve got a unique challenge, because for the first thirteen years of our lives we do exactly what our parents tell us and for the next thirteen we do the exact opposite – and this is the time when teenagers are growing quickly and will benefit the most from drinking milk. So, we had to find a way of reaching a new audience who are skeptical of advertising in a way that they’d find interesting.”
The campaign aligns directly with Anchor’s ‘Go Strong’ platform, the belief being that the nutrition in dairy provides the strength which builds confidence to give anything a go.
November last year saw Anchor celebrate 130 years as one of New Zealand’s heritage brands.
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