AIG and All Blacks Tackle the Risk in Tokyo, Japan

AIG and All Blacks Tackle the Risk in Tokyo, Japan

TOKYO, March 30, 2017 - AIG Japan Holdings KK (AIG Japan) today released an original online film, ‘#TackleTheRisk’, featuring the All Blacks putting their rugby skills to good use on the busy streets of Tokyo.

AIG enlisted the help of All Blacks players Jerome Kaino, Anton Lienert-Brown, Damian McKenzie, Liam Squire, Brodie Retallick, Codie Taylor, Tawera Kerr-Barlow, Scott Barrett and Steven Luatua to film the campaign in late-2016 to promote AIG Japan’s ACTIVE CARE concept of helping customers to understand and mitigate risk.

The film is set to boost the All Blacks profile in Japan, in preparation of a more prominent involvement in the Japanese rugby market leading into 2019. It can be viewed online on AIG Japan’s YouTube, Facebook, and Twitter pages.

YouTube: www.youtube.com/watch?v=nVzzhq5whWE
Facebook: AIGInsuranceJapan www.facebook.com/AIGInsuranceJapan
Twitter: @AIGJapan www.twitter.com/aigjapan

AIG is the Major Global Sponsor and Official Insurance Partner of New Zealand Rugby and the All Blacks. To request a high-resolution original file of the film for media usage, please email sponsorship@aig.com.

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American International Group, Inc. (AIG) is a leading global insurance organization. Founded in 1919, today AIG member companies provide a wide range of property casualty insurance, life insurance, retirement products and other financial services to customers in more than 80 countries and jurisdictions. These diverse offerings include products and services that help businesses and individuals protect their assets, manage risks and provide for retirement security. AIG common stock is listed on the New York Stock Exchange and the Tokyo Stock Exchange.

For additional information, please visit our website at www.AIG.com.

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